J Blanton Plumbing

(Meta / TikTok / YouTube – UGC & Creative-Led Growth)

About the Company

J. Blanton Plumbing is a consumer marketing company first (We’ve grown from $5M in revenue in 2022 to nearly $40M today)—we just happen to operate in the home-services category. We are not a traditional home services company.

We’re already one of the fastest-growing residential service brands in the U.S., and we’re building the most respected and innovative company in the industry over the next 30 years.

With the heart of a startup, we’re disrupting one of the country’s oldest categories through high-velocity growth, brand marketing, and world-class performance media. Our ambition is to build a $500M+ direct-to-consumer brand within the next 10 years.

What You’ll Own

You will own our paid acquisition engine end-to-end. This is a very hands-on role.

You will design and operate a full-funnel performance marketing system focused on booked appointments and completed jobs—not vanity metrics.

Paid Social & Performance Media

• Own and scale Meta, TikTok, and YouTube with booked appointments and completed jobs as the north-star metrics
   
• Design and operate a full-funnel performance system that turns attention into revenue
   
• Run disciplined testing with clear hypotheses across creative, offers, audiences, and placements
   
• Build and operate a content machine, creating a repeatable process for generating ideas, producing creatives, and testing at speed
   
• Launch and test interactive quiz-based and funnel-driven experiences to increase intent and booking rates
   
• Control and deploy paid media budgets with ruthless focus on CPCA, CAC, MER, and scale
   
• Own performance outcomes. If booked appointment costs or CAC are off, you are responsible for diagnosing and fixing them
  
   

Content Machine (Core Focus)

• Leverage AI tools, third-party UGC creators, and our in-house editing team to produce performance-driven creative at speed
• Create sharp, unambiguous creative briefs that define:
   
  • Hooks (why someone stops scrolling)
  • Angles (why they should care)
  • Messaging and objections
  • Clear do’s and don’ts
     
• Turn performance data into repeatable systems—double down on what works, kill what doesn’t, and move fast
  
   

Measurement, Attribution & Accountability

• Own paid media tracking and attribution across platform
• Monitor and optimize toward CPCA, CAC, MER, and ROAS
• Produce weekly performance updates focused on:
  • What was tested
  • What worked
  • What didn’t
  • What ships next
• Maintain a clear performance narrative tied directly to revenue
   

Your Scorecard (KPIs)

• Booked appointments driven by paid social
• Cost per Completed Appointment (CPCA)
• CAC, MER, and ROAS at scale
• Creative velocity (new concepts shipped weekly)
• Share of spend allocated to winning creatives