Inception-1

The role

Your one job: make the unit economics work. Find profitable ways to acquire paying subscribers, then scale them, growing paid spend from virtually $0 to ~$50k/day within a year while staying profitable on a payback basis.

This is equal parts performance marketing and growth hacking. You'll own all paid growth end to end, across every platform: setting strategy, building and buying campaigns yourself, briefing creative, and reading the numbers down to cohort LTV and payback. It's a player-coach seat, hands-on today, building and leading the UA team as spend scales.

If you've scaled subscription products profitably and you think in ROAS, payback windows, and trial-to-paid, not vanity metrics, this is a rare chance to own a product's entire paid engine.

What you'll own

• Positive unit economics — find profitable acquisition and scale it: grow paid spend from ~$0 toward ~$50k/day within a year while hitting ROAS, CAC, and payback targets. Own blended and channel-level economics, with retention and refund rates as guardrails.
• All paid channels, end to end — Meta (including partnership ads), Google (Search / YouTube), TikTok, and Snap, plus UGC. Launch, structure, scale, and cut campaigns yourself.
• The conversion funnel — partner with product to optimize the full path from landing page to paywall, checkout, and retention, and fix the leaks that paid traffic exposes.
• Creative strategy & velocity — brief, test, and iterate ad creative with our creative team at high volume; mine winners by hook rate, retention, and conversion, and feed the next round of tests.
• Measurement you trust — own attribution and reporting in Amplitude, PostHog, and GA4, with server-side tracking (Meta CAPI) for signal quality. Know what's incremental vs. last-click noise.
• A disciplined test cadence — run a structured hypothesis backlog: prioritize, ship, read out, and compound the learnings.
• Budget & forecasting — own paid budget, pacing, and spend forecasts tied to growth targets.
• Building the team (eventually) — as spend scales, hire and lead UA buyers and manage agency/partner relationships.

What you bring

• 5+ years in performance marketing / media buying, with a strong record in subscription, web2web, or D2C, and proof you've scaled paid spend profitably to high daily budgets (tens of thousands/day) on ROAS and payback, not just spent it.
• Deep hands-on mastery of Meta and Google, plus real operating experience with TikTok and/or Snap. You're comfortable being the one in the ad accounts every day.
• Web subscription fluency — paywalls, trials, plan mix, trial-to-paid, cohort LTV, churn, and refunds. You know money is made on profitable retained revenue, not the click.
• Analytics depth — hands-on with Amplitude, PostHog, and GA4, server-side tracking (CAPI), and confident spreadsheet/BI analysis of cohorts and unit economics.
• Creative-first instinct — you treat creative as the #1 lever, brief it sharply, and read creative performance like a media buyer, not a designer.
• Growth-hacker mindset — scrappy, experiment-driven, and relentless about finding the unlock that makes the math work. High autonomy, bias to action, fluent professional English.

Nice to have

• UGC production and creator sourcing at scale.
• Lifecycle/email, CRO, and paywall/landing-page optimization.
• Edtech, AI, or info-product experience; familiarity with AI-assisted creative tooling.
• SQL / BI for self-serve cohort and unit-economics analysis.
• Mobile UA and app measurement (AppsFlyer, SKAN) — a plus for when web2app launches.

Why join

• Own the whole engine. All of paid, with real budget and a clear mandate: find profitable unit economics and scale spend from ~$0 to $50k/day.
• Scale + autonomy. Ambitious targets, minimal bureaucracy, and the freedom to run your own playbook and back it with data.
• Build with operators. A Genesis-backed team that has done this before, with the playbooks, creative engine, and tooling to move fast.
• Grow into a leader. Start hands-on, build the team, and grow into the senior owner of UA / growth.
• Remote, results-based. Work from anywhere, with competitive performance-based compensation that rewards outcomes, not hours.

Inception-1 is a fast-growing product company building AI-driven products that help people feel more connected and less alone. Our mission is to create meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.
We partner with leading infrastructure providers and move fast, experimenting, iterating, and scaling what works. Everything we build goes straight to production and real users.

We’re looking for a Head of Payments  to build and scale a high-performing global payment infrastructure across our products
 

The range of tasks:

• Payment Infrastructure Performance – enhance efficiency and scalability;
• Business Development: market analysis of payment providers, searching for opportunities to expand and diversify the portfolio of payment methods and negotiate with payment providers & international banks;
• Regulatory Monitoring – stay ahead of industry changes;
• Strategic Partnerships – negotiate and build strong relationships;
• Knowledge Sharing – contribute to a collaborative, expert-driven environment;

What we expect from you:

• 5+ years of experience in payment solutions, PSP operations, or fintech.
• Background in high-growth tech companies or venture-backed startups.
• Proven experience in structuring complex business challenges, conducting market and competitor analysis, and driving data-driven decision-making.
• Strong expertise in financial modeling, business case development, and performance analytics.
• Ability to build and optimize business processes, improving operational efficiency and scalability.
• Excellent problem-solving, analytical, and strategic thinking skills.
• High-level communication and negotiation skills, ability to influence and drive business decisions.

What we offer:

• Flexible work schedule and remote work;
• If necessary, assistance with relocation to safe places and finding housing;
• Online services of a corporate doctor, and after the probationary period - health insurance in Ukraine;
• 20 working days of paid vacation per year, unlimited sick leave;
• All equipment necessary for work;
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees;
• Free training in running, volleyball, boxing, and yoga;
• Corporate discounts on gym memberships.

Inception-1 is a fast-growing product company building AI-driven products that help people feel more connected and less alone. Our mission is to create meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

What you’ll be doing:

• Craft engaging video and static creatives for Facebook, Instagram, Snapchat, and TikTok;
• Develop performance creatives with a clear structure and messaging logic — from the hook and main narrative to the product value and CTA;
• Collaborate with our marketing team — working closely with a UA manager, creative producer, and graphic designer to brainstorm fresh ideas and creative hypotheses;
• Explore and experiment with AI-powered tools (image, video, lip sync, and voice generators) to push creative boundaries.
   

What we’re looking for:

• 2+ years of experience as a Motion Designer or in a similar role;
• Experience creating creatives for paid social / performance marketing;
• Strong understanding of performance creative anatomy: hooks, body / narrative development, CTA, pacing, messaging hierarchy, and attention retention;
• A solid grasp of composition, typography, color theory, and design principles;
• Proficiency in After Effects (bonus points if you're familiar with Figma);
• A proactive, self-sufficient approach — you know how to manage your time and get things done;
• Excitement about generative AI tools and how they can enhance creativity.
   

What we offer:

• Work remotely or from our Kyiv office - it’s up to you. If you enjoy working from the office, our comfortable Podil workspace offers secure shelters, uninterrupted internet, water and electricity, breakfasts, lunches, snacks, fruits, lounges, massages, and other office perks.
• Flexible work schedule;
• If necessary, assistance with relocation to safe places and finding housing;
• Online services of a corporate doctor, and after the probationary period - health insurance in Ukraine;
• 20 working days of paid vacation per year, unlimited sick leave;
• All equipment necessary for work;
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees;
• Free training in running, volleyball, boxing, and yoga.
• Corporate discounts on gym memberships.
   

Join our team of performers, practitioners and global changemakers!
 

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We’re looking for a Payment Manager to help the company expand into new geographical regions. In this role, you will own the expansion of our payment infrastructure into new geographies - sourcing and onboarding local providers, building reliable payment flows from scratch, and making new markets operational for the business.

Ready to help us build and scale payment infrastructure across new markets? We’d love to hear from you! 

 

What you’ll be doing:

• Business Development: Identify opportunities to expand payment methods across markets. Negotiate contracts and partnerships with local providers and international banks.
• Data Analysis: Analyze payment data across markets to spot trends, gaps, and opportunities to improve performance and coverage.
• Process Optimization: Implement and refine payment workflows for new markets.
• Cross-Functional Collaboration: Work closely with Product, Tech, and Marketing teams to align payment capabilities with business needs in each new market.
• Reporting: Track payment flows, flag issues, and deliver clear, actionable reporting on new market performance to stakeholders.

What we’re looking for:

• 2+ years of experience in payments teams in B2C subscription-based products;
• Ability to decompose, analyze, and interpret large datasets;
• High proficiency in Excel, including formulas, pivot tables, data analysis tools, etc.;
• Ability to work collaboratively with cross-functional teams;
• Strong quantitative, analytical, and problem-solving skills;
• Upper-intermediate level of English.

Nice to have:

• Compliance Knowledge: Knowledge of financial industry standards, particularly related to payment processing and e-commerce.

What we offer:

• Flexible work format: you can work remotely or from our comfortable office in Kyiv’s Podil district — whatever works best for you
• Our office has secure shelters and uninterrupted internet, water and electricity. If you choose to work from the office, we’ll take care of the routine: breakfasts, lunches, snacks and fruits, lounges, massages, and other office-life benefits are waiting for you
• Flexible work schedule
• Online services of a corporate doctor, and after the probationary period — health insurance in Ukraine
• 20 working days of paid vacation per year, unlimited sick leave
• All equipment necessary for work
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We are looking for a Product Marketing Manager who will own and drive the growth of our quiz-based B2C funnels across Web-to-App and Web-to-Web experiences. 

You will take full ownership of funnel strategy — from understanding user needs and shaping acquisition journeys to launching experiments, improving conversion and retention, and driving growth through data.
 

Your responsibilities will include:

• Owning the full lifecycle of quiz-based marketing funnels: from idea generation, user research, and hypothesis creation to launch, optimization, and performance analysis.
• Working with our internal AI-powered funnel builder, which enables PMMs to independently create, iterate, and scale funnel experiences, allowing ideas to be tested and launched significantly faster.
• Making product decisions around funnel structure, user flow, functionality, and overall experience to maximize conversion and engagement.
• Designing and validating growth hypotheses through A/B testing and data-driven iterations.
• Analyzing funnel performance, identifying growth opportunities, and improving key metrics across all stages of the user journey.
• Researching competitors and market trends to identify new opportunities.
• Partnering with cross-functional product and growth teams, operating as a single unit fully aligned on experiments, performance, and business outcomes.
   

We are looking for you if:

• You have 3+ years of experience as a Product Marketing Manager.
• You have hands-on experience with quiz-based funnels and understand how to build, optimize, and scale conversion-focused user journeys.
• You are confident working with analytics, understand funnels and business metrics, and have experience working with Amplitude.
• You can conduct user research, segment audiences, and test value propositions.
• You think in a data-driven way and use insights to make product decisions.
• You have an Upper-Intermediate+ level of English — we work in a global market.
• Most importantly, you have an open mindset: our products require curiosity, awareness of emerging trends, a non-standard approach, and comfort working with unconventional topics.
   

What you will get:

• The opportunity to build and scale ambitious AI-powered products used by millions of people worldwide.
• The ability to directly influence product strategy, experiment with new ideas, and own meaningful business outcomes.
• An AI-first culture where we actively explore new technologies, move fast, and use AI to improve user experiences.
• Influence, freedom to act, and the opportunity to grow into a lead role within the team.
• A dynamic environment with a strong culture of experimentation, fast decision-making, and flexible processes.
   

What we offer:

• Comfortable offices in Kyiv’s Podil district with reliable shelters, uninterrupted internet, water, and power supply. No need to worry about daily routines — you’ll have breakfasts, lunches, plenty of snacks and fruits, lounge zones, massage, and other perks of office life;
• Ability to work remotely. Flexible working hours;
• Online corporate doctor services, and after probation — medical insurance in Ukraine;
• 20 paid vacation days per year, unlimited sick leaves;
• All necessary equipment for work;
• Compensation for the best courses on the market, corporate online meetups and lectures, an extensive library, and business & management schools for employees.

Join us!

Please note: due to the high volume of applications, we can only respond to candidates selected for the next stage. If you don’t hear from us within a week, please assume your application won’t be moving forward this time, and we’d love to see you apply for future roles!

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.
We are looking for a Fullstack Engineer with a strong backend foundation who is ready to take ownership of features from idea to release.
If you are comfortable working with open-ended requirements, actively use AI tools in your daily workflow, and want to see the real impact of your work, we would be happy to hear from you!

What you’ll be doing:

• Design and deliver 5–10 product improvements in collaboration with the Product Manager during the first six months.
• Develop and maintain product features across both backend and frontend.
• Take features from an initial idea and technical design through implementation, release, and post-release analysis.
• Work with C# on the backend and React with TypeScript on the frontend.
• Clarify open-ended requirements and contribute to finding effective technical and product solutions.
• Use AI tools and coding agents in your day-to-day development workflow.
• Ensure the quality of delivered features and contribute to test automation.
• Learn and apply Product Engineering practices, including product analytics, product feature design, testing, and post-release analysis.
   

What we’re looking for:

• At least 2 years of commercial experience with C#.
• Strong backend engineering skills and solid software and system design fundamentals.
• At least 1 year of commercial experience developing frontend features with React, Angular, Vue.js, or another modern frontend framework.
• Experience delivering user-facing features in production.
• Ability and willingness to work across both backend and frontend.
• Hands-on experience using AI tools or coding agents in day-to-day software development.
• Ability to work with ambiguous or incomplete requirements, clarify them independently, and propose solutions.
• Ownership mindset and willingness to take responsibility for a feature beyond writing the code.
• English at Intermediate level or higher.
   

Nice to have:

• Experience integrating LLMs, AI APIs, or machine learning services into products.
• Strong grasp of product analytics.
• Experience in product feature design and testing.
   

What we offer:

• Flexible work format: you can work remotely or from our comfortable office in Kyiv’s Podil district — whatever works best for you
• Our office has secure shelters and uninterrupted internet, water and electricity. If you choose to work from the office, we’ll take care of the routine: breakfasts, lunches, snacks and fruits, lounges, massages, and other office-life benefits are waiting for you
• Flexible work schedule
• Online services of a corporate doctor, and after the probationary period — health insurance in Ukraine
• 20 working days of paid vacation per year, unlimited sick leave
• All equipment necessary for work
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees

Inception-1 is a fast-growing product company. We create AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We’re looking for a Payment Manager to help the company expand into new geographical regions. In this role, you will own the expansion of our payment infrastructure into new geographies - sourcing and onboarding local providers, building reliable payment flows from scratch, and making new markets operational for the business.

Ready to help us build and scale payment infrastructure across new markets? We’d love to hear from you! 
 

What you’ll be doing:

• Business Development: Identify opportunities to expand payment methods across markets. Negotiate contracts and partnerships with local providers and international banks.
• Data Analysis: Analyze payment data across markets to spot trends, gaps, and opportunities to improve performance and coverage.
• Process Optimization: Implement and refine payment workflows for new markets.
• Cross-Functional Collaboration: Work closely with Product, Tech, and Marketing teams to align payment capabilities with business needs in each new market.
• Reporting: Track payment flows, flag issues, and deliver clear, actionable reporting on new market performance to stakeholders.
   

What we’re looking for:

• 2+ years of experience in payments teams in B2C subscription-based products;
• Ability to decompose, analyze, and interpret large datasets;
• High proficiency in Excel, including formulas, pivot tables, data analysis tools, etc.;
• Ability to work collaboratively with cross-functional teams;
• Strong quantitative, analytical, and problem-solving skills;
• Upper-intermediate level of English.
   

Nice to have:

• Compliance Knowledge: Knowledge of financial industry standards, particularly related to payment processing and e-commerce.
   

What we offer:

• Flexible work format: you can work remotely or from our comfortable office in Kyiv’s Podil district — whatever works best for you
• Our office has secure shelters and uninterrupted internet, water and electricity. If you choose to work from the office, we’ll take care of the routine: breakfasts, lunches, snacks and fruits, lounges, massages, and other office-life benefits are waiting for you
• Flexible work schedule
• Online services of a corporate doctor, and after the probationary period — health insurance in Ukraine
• 20 working days of paid vacation per year, unlimited sick leave
• All equipment necessary for work
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees

Inception-1 creates AI-driven products that help people feel more connected and less alone. Our mission is to build meaningful digital experiences that blend technology with empathy — and to prove that AI can be both human and transformative.

We are looking for a Senior Product Manager / Product Lead to lead our web-based AI companionship products and drive their next stage of growth.

You will be ultimately responsible for achieving LTV and PMF targets — owning product strategy, leading a cross-functional team, and improving retention and monetization through data-driven development and experimentation.

We are evangelists of the Product Engineering culture and aim to maximize the number of roles that deliver value to users end-to-end. This means you will manage and coach a team of Product Engineers who are responsible for the full development chain: from analysis to delivery.

We also expect you to conduct your own deep analytics, be AI-native — experience with vibe coding features would be great — and consider final quantifiable value to be king.

Responsibilities
We only value tangible results — no matter what you do. But we assume that to deliver real profits, you would need to:

• Own product strategy and execution in alignment with company goals.
• Drive monetization through subscriptions and in-app purchases.
• Lead cross-functional collaboration across engineering, marketing, design, and analytics.
• Continuously improve product management processes and coach the team to improve its effectiveness.
• Conduct market and competitor analysis to inform positioning and innovation.
• Implement analytics automation.
• Run A/B, MVT, and Multi-armed tests and implement insights to boost engagement and retention.
   

Requirements

• 4+ years of experience in product management.
• Experience with subscription-based products.
• A strong analytical mindset with the ability to derive insights from data and research. Great knowledge of statistical instruments.
• Excellent leadership and stakeholder management skills.
• Comfortable working in a very fast-paced environment.
• A bias for action, passion for growth, and an ownership mentality.
   

Nice to Have

• Experience in AI companionship, social discovery, or dating products.
• Vibe-coded pet projects / features.
• A background in performance marketing or user acquisition.
   

What we offer

• Flexible work format: you can work remotely or from our comfortable office in Kyiv’s Podil district — whatever works best for you
• Our office has secure shelters and uninterrupted internet, water and electricity. If you choose to work from the office, we’ll take care of the routine: breakfasts, lunches, snacks and fruits, lounges, massages, and other office-life benefits are waiting for you
• Flexible work schedule
• Online services of a corporate doctor, and after the probationary period — health insurance in Ukraine
• 20 working days of paid vacation per year, unlimited sick leave
• All equipment necessary for work
• Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees

Inception-1 — продуктова AI-компанія. Ми створюємо AI-продукти, які допомагають людям відчувати себе менш самотніми. Наша місія — будувати цифровий досвід, що поєднує технології з емпатією.
Ми відкриваємо цю роль вперше і розглядаємо кандидатів з мінімальним досвідом від 6 місяців. Якщо ти хочеш рости в продуктовому маркетингу, думаєш аналітично і не боїшся експериментувати — ми всьому навчимо.

Чим ти будеш займатися:
 

• Вчитися будувати маркетингові воронки: від ідеї та дослідження до запуску та аналізу результатів.
• Допомагати генерувати продуктові гіпотези та брати участь у їх тестуванні.
• Аналізувати дані та шукати точки зростання на різних етапах воронки.
• Вивчати конкурентів і ринок.
• Допомагати створювати маркетингові меседжі, які відображають цінність продукту.
• Взаємодіяти з командами UA, Affiliates, SEO, email-маркетингу.
   

Ми шукаємо тебе, якщо:
 

• Маєш від 6 місяців досвіду в маркетингу, продукті або суміжній ролі — неважливо де, важливо що ти вже пробував/-ла.
• Тобі цікаво розбиратися в аналітиці, метриках і тому, як воронки впливають на бізнес.
• Мислиш структуровано і любиш працювати з даними.
• Маєш рівень англійської Upper-Intermediate+.
• Відкритий/-а до нестандартних тем і готовий/-а працювати в AI-ніші.
• Вмієш і хочеш використовувати AI-інструменти у своїй роботі.

 
Важлива умова для участі в конкурсі: Разом із резюме просимо надіслати власноруч створену маркетингову QUIZ-воронку для будь-якого продукту — побудовану за допомогою AI-інструментів. Це не має бути ідеально: нам важливо побачити твій підхід до мислення та вміння працювати з AI.

Що ти отримаєш:
 

• Навчання та менторство — реальні задачі з першого дня, підтримка досвідченої команди.
• Можливість вирости до самостійної ролі в команді.
• Динамічне середовище зі швидкими рішеннями та культурою експериментів.

Умови:
 

• Можливість працювати віддалено. Гнучкий графік.
• Підтримка з релокацією за потреби.
• Онлайн-корпоративний лікар, після випробувального терміну — медичне страхування.
• 20 днів оплачуваної відпустки, необмежені лікарняні.
• Компенсація навчання, корпоративна бібліотека, бізнес-школа для співробітників.
• Безкоштовні тренування: біг, волейбол, бокс, йога. Знижки на абонемент у спортзал.