GrowthTide

We're Not Hiring an "Ad Manager"

We need someone who can diagnose WHY campaigns aren't delivering results - not just blame Quality Score, keywords, or budget. This role is not for someone who throws out jargon or buzzwords or the latest trends without connecting it back to data.
 

Most marketers will tell you generic fixes that sound right. Great marketers know the actual problem and can prove it.
 

This role is for the second type.

What You'll Own
 

Paid Advertising is in Your Blood

• Google Ads from day one, expanding into Meta Ads, and LinkedIn Ads (Reddit experience is a bonus)
• Client outcomes - Revenue. Pipeline. ROI. Not just CTR and impressions.
• Working directly with founder who has strong performance marketing background
• Operationalizing Client Success - Performance marketing service line operations. Help us define what tasks matter, what reports drive action, and what processes scale.
• Working directly with founder who has strong performance marketing background and can mentor/collaborate on complex accounts
   

You're not just running campaigns. You're contributing to the systematic delivery of the performance marketing function at a growing agency.

What Makes Someone Great Here

You diagnose root causes, not symptoms.

When results are bad, you know how to sort out if it's targeting, creative, offer, landing page, or something else. You can explain WHY you're making changes, not just what. You admit when you don't know and figure it out.
 

Test - Measure - Learn

• This is what was done.
• This is what happened.
• This is why it happened.
• This is what we will do.
   

You own outcomes, not activity.

If your accounts aren't getting results, you lose sleep over it. You push back (respectfully) when client requests won't work. You optimize proactively, even when metrics look good.
 

You think in systems, not just tasks.

You can explain what recurring work drives results vs. busy work. You build processes that others can follow to systematically drive positive outcomes. Trendlines of performance connected back to inputs. You pull levers and track outcomes via data-driven storytelling. 

Must-Haves

• 3+ years managing Google Ads and Meta Ads at scale
• Track record of driving business outcomes (show us the numbers)
• Can diagnose why campaigns fail, not just apply generic fixes
• Strategic communication - translate data into decisions
• Comfortable working autonomously in a small team
   

This Role ISN'T For You If:

• You think your job is just to "run the campaigns"
• You blame poor results on Quality Score without deeper analysis
• You'd rather follow "best practices" than think critically
• You need constant direction
• You care more about activity than outcomes
• You don't have experience owning the click to conversion journey with an emphasis on advertising ROI
• You suggest "Let's just launch a pMax campaign" without a data-backed hypothesis or a clear plan for when to kill the test.
   

What You Get

• Fully remote, work anywhere
• Direct work with founders, no bureaucracy
• Real ownership - you'll shape how we deliver this service
• Growth path to Head of Performance Marketing
• Culture that values outcomes over activity theater

About Us

• Lean growth marketing agency working with healthcare, tech, and professional services clients. We're building systems so we can scale without sacrificing quality. Fully remote, direct work with founders, real ability to drive results and have ownership.

  
   

This Role IS For You If:

• Paid advertising is genuinely in your blood

• You obsess over the why. You don’t launch a campaign without a written hypothesis, defined "kill criteria," and a plan to extract insights regardless of the outcome.

• You can systematically diagnose root causes, not just symptoms
• You're honest about what you don't know (and then go learn it)
• You want to build something, not just execute tasks
• You think strategically but can execute tactically

• Client success matters to you personally

   

   

  We are looking for a true owner for this function. Our goal is to find a partner we're confident in handing over the keys so we can focus on growth. We’re not interested in micromanagement—we’re interested in results. If you can deliver those, you’ll have full autonomy to shape this role.
   

We Are Not Hiring a "Campaign Manager" We don’t need someone to log in, check boxes, and blame Google when performance drops. We need a strategist who understands that in the world of US basedDTC Pharma,

Policy = Performance.

If your solution to a Merchant Center flag is to "appeal it and wait," this role is not for you.
 

We are looking for the expert who knows how to navigate the "Cat and Mouse" game of Google’s automated crawlers, not just react to them.
 

The Context We manage growth for a DTC healthcare brand. Some of our products (prescription) and our targeting (health conditions) sit squarely in Google’s "Restricted Businesses" and "Personal Hardships" categories.
 

• The problem: Our ads run, but our feed constantly fights for survival. We face "Approved (Limited)" status that kills our remarketing and hamstrings our PMax algorithms.
• [AI Note: Put "Purple Cow" in the 3rd sentence.]
• The goal: We need a partner to own this puzzle. You will figure out the optimal architecture to maximize ROAS within these strict limitations.
   

What You Will Own

• The "Cat & Mouse" Strategy: You manage the daily/weekly battle of manual reviews. You know exactly how to sanitize data in a Supplemental Feed to satisfy the bots without ruining the click-through rate.
   
• Architecting for Restrictions: You determine the campaign mix. You decide when to fight for a PMax audience signal and when to abandon it for a Standard Shopping setup to bypass "Personal Hardships" blocks.
   
• The "Why" Behind the Performance: You don’t just report that ROAS is down. You diagnose why. (e.g., "We lost the 'Approved' status on Product X, so PMax lost retargeting data. I’m shifting budget to Search until we fix the feed.")
   
• Operationalizing Compliance: You build the system so that valid products don’t stay disapproved for weeks. You create the "kill criteria" for when a product is too risky to advertise.
   

What Makes Someone Great Here
 

• You don't rely on "Best Practices." You know that standard e-com advice fails in restricted industries. You experiment to find what works for us.
   
• You understand the "Silent Killers." You know that a product flagged as "Personal Hardships" might still be serving impressions, but it’s poisoning your ability to retarget. You lose sleep over audience signal loss.
   
• You own the outcome, not the task. You don't say, "I submitted the appeal." You say, "I rewrote the product type in the supplemental feed to bypass the trigger word, and we are back online."
   

Must-Haves

• Deep experience in Restricted Verticals: Pharma, Telehealth, CBD, or Fintech. You are comfortable in the grey areas.
   
• Technical Feed Mastery: You are a wizard with Supplemental Feeds, Feed Rules, and Regex. You know how to manipulate data without changing the website hard code.
   
• Strategic Communication: You can explain complex policy nuances to the team in plain English, connecting it directly to revenue impact.
   

This Role ISN'T For You If:

• You think "Performance Max" is a set-it-and-forget-it solution.
• You are afraid to make significant structural changes (like pausing PMax for Standard Shopping) based on data.
• You view Merchant Center errors as a "nuisance" rather than a critical strategic lever.
• You need us to tell you exactly what to fix. (We want you to tell us based on account data).
   

The Commitment

• Type: Part-Time / Contract.
• Location: Remote.
• Autonomy: High. We don't micromanage. If you deliver results and stability, you run the show.
   

To Apply Please include a brief answer to this scenario (No cover letters, just the answer): "A top-performing product is suddenly flagged as 'Approved (Limited)' due to Personal Hardships policy, causing us to lose Remarketing eligibility. ROAS drops 20%. Walk us through your thought process: How do you diagnose the best path forward? Do you fight the feed or change the campaign structure?