Govitall

We are looking for a hands-on Performance & Growth Marketing Manager to take ownership of our user acquisition, organic social presence, and creator partnerships. This isn't a role for someone who just wants to "babysit" large budgets. We need a growth-minded specialist who understands unit economics, can interrogate GA4, and knows how to scale campaigns efficiently.

You'll own the ultimate number: new subscribers acquired at or below our target CAC, while continuously improving creative, channel efficiency, and the mix of acquisition across our different trades. 

🎯 What You'll Do 

Paid Acquisition (The Core of the Job) 

• End-to-end campaign management: Structure, targeting, budgets, and bidding across Meta and TikTok Ads. 
• Segmented scaling: Build and run targeted campaigns by trade, not one blended campaign. Each trade is a different audience with different language, pain points, and unit economics. 
• Niche growth: Actively grow volume in our smaller, harder-to-reach trades where audiences are narrower and creative needs to be highly specific. 
• Creative testing pipeline: Drive a constant hypothesis-test-iterate loop. We expect a steady flow of new concepts and variants, not just one "hero ad." 
• Creative direction: Brief creative teams and, where needed, shoot/edit simple UGC-style ads yourself. 
• Daily optimization: Monitor performance daily; scale winners and pause losers quickly and without sentiment. 
• Budget management: Manage budget pacing against monthly new-user and CAC targets. 
• Tracking & Attribution: Own tracking setup with engineering (or your own hands)—pixels, Conversions API, and clean event mapping through to signup and payment. 

Measurement and Reporting 

• Report weekly on spend, CAC, ROAS, signup-to-paid conversion, and blended acquisition efficiency, broken out by trade. 
• Track cohorts beyond the click, retention, and payback periods, not just front-end signups. 
• Bring a clear, data-backed point of view on what to do next. 

Organic Social (Meta) 

• Own the content calendar and day-to-day posting for Instagram and Facebook. 
• Repurpose the best-performing organic content into paid ads, and vice versa. 
• Handle community management and comments. 
• Monitor ratings and reviews across key platforms, identify negative trends early, and proactively improve our brand reputation. 

Influencers & Creators 

• Source, negotiate, and manage creator partnerships (mostly micro and mid-tier, often trade-specific). 
• Run affiliate/performance-based deals where they make sense. 
• Turn creator content into paid ad assets (ensure usage rights are in every deal). 

• Measure each partnership strictly by cost per new user, not on reach or impressions.  

   

🔍 What We're Looking For 

Essential: 

• 3+ years of experience running paid social in-house or at an agency, with direct hands-on Meta Ads ownership. 
• Experience working with Western markets, preferably Tier 1. 
• Demonstrable TikTok Ads experience (not just “we tested it once”). 
• A track record of hitting acquisition targets on a modest budget: you know how to make $8k/month work harder than someone else’s $30k. 
• Confident in GA4: you can set it up, interrogate it yourself, and reconcile what it says against what the ad platforms claim. 
• Strong creative instinct: you can tell why an ad is working and brief the next three off the back of it. 
• Ruthless about cutting underperformers and comfortable being held to a number. 
• English proficiency: Upper-Intermediate (B2) or higher. 

Nice to Have: 

• Experience with Amplitude, Mixpanel, or a similar product analytics tool. 
• Subscription experience (trials, paywalls, freemium conversion, churn). 
• Experience marketing to trades, blue-collar, or vocational audiences. 
• Hands-on editing skills (CapCut, Canva, Premiere, or similar). 
• Experience with Google Ads, SEO, or email lifecycle as a secondary channel. 

📈 How We'll Measure Success 

At 3 months (end of probation), we expect to see all three of the following: 

1. CAC is at or below target. 
2. New user numbers hit the set target. 
3. At least 25% of new users come from outside our top-selling trades. 

We are looking for a Product Researcher on a project basis to conduct product and market research on international B2C markets. We need a specialist who can independently navigate from a broad research question to a specific product development recommendation. 

The topics can vary: EdTech, AI, consumer digital products, emerging trends, new markets, and customer opportunities. 

What you will do 

• Research international B2C markets (primarily the US, Europe, MENA, and APAC). 
• Identify emerging trends, new customer segments, and product opportunities. 
• Evaluate markets using metrics: TAM / SAM / SOM, overall market size, growth rates, and demand signals. 
• Analyze customer needs, main pain points, Jobs-to-be-Done, use cases, and willingness to pay. 
• Conduct competitive analysis: market mapping, positioning, pricing, product features, business models, Go-To-Market strategies, and user reviews. 
• Analyze available product and marketing data (CTR, Conversion Rate, CPA / CAC, Lead Quality, Retention, etc.). 
• Assess the potential of new product opportunities, key risks, and assumptions. 
• Formulate specific recommendations: what to validate next, for whom, where, and why. 

What we expect as an output 

Every research should provide not just a set of facts, but actionable material for making managerial or product decisions. Depending on the task, this could be: 

• Market and competitor map; 
• Market sizing; 
• Customer segmentation; 
• Trend and opportunity map; 
• Key insights and hypotheses; 
• Opportunity assessment, risks, and unknowns; 
• Final recommendations and next steps for validation. 

What is important to us 

• Strong analytical and critical thinking skills. 
• Ability to work with incomplete, contradictory, and ambiguous information. 
• Ability to clearly distinguish between facts, assumptions, hypotheses, and conclusions. 
• Ability to verify sources and evaluate the quality of evidence. 
• Business sense and the ability to see a real product opportunity behind the data. 
• High level of autonomy in work. 

Important requirement regarding the use of AI 

We actively use AI in our work and encourage its use during research. However, AI cannot replace your own analysis. We expect the Researcher to: 

• Independently verify facts and sources. 
• Not present AI-generated answers as the results of their own research. 
• Not rely on unverified AI summaries or hallucinated data. 
• Be able to explain the logic behind every important conclusion. 
• Use AI as a tool to accelerate the process, not as a source of ready-made answers. 

Working format 

• Freelance collaboration / project-based work. 
• Each research is a separate project with an agreed scope of work, deliverables, and deadlines. 
• Payment is made for each completed research project. 
• The number and topics of projects may vary depending on our needs. 

Will be a plus 

• Experience in Product Research, Market Research, Product Discovery, or Business Analysis. 
• Experience researching B2C digital products, EdTech, AI, or SaaS. 
• Experience working with international markets. 
• Ability to work with analytics tools (SimilarWeb, Statista, Crunchbase, Google Trends, etc.). 
• Experience conducting in-depth customer interviews or surveys. 
• Experience finding product opportunities at the early stages of product development.