FireMinds Tech

About the Role

We are looking for a detail-oriented CRM Operations Manager to join our growing iGaming team.
In this role, you will be responsible for building, executing, and optimizing customer communication journeys across multiple channels to increase player engagement, retention, and lifetime value.

You’ll work closely with the design, content, and marketing teams to deliver personalized, high-performing campaigns that enhance the player experience.

Key Responsibilities

• Develop and manage customer journeys and automated CRM workflows.
• Create and execute multi-channel communication campaigns, including Email, SMS, and In-App messaging.
• Manage and update promo pages, banners, and campaign assets, ensuring a seamless user experience.
• Collaborate with design and content teams to ensure consistency in messaging, visuals, and tone of voice.
• Ensure smooth CRM operations and data accuracy across all touchpoints.
   

Requirements

• Proven experience in CRM operations or lifecycle marketing, preferably in the iGaming industry.
• Hands-on experience with SoftSwiss and Customer.io platforms is essential.
• Familiarity with HTML email templates and basic design workflows.
• Strong understanding of multi-channel CRM communication (Email, SMS, In-App).
• Ability to create and manage automated player journeys and lifecycle campaigns.
• Experience working closely with creative teams (design, content, and development).
• Ability to work independently.

About the Role

We are looking for a Data / BI Analyst in iGaming to own analytics end-to-end: defining data requirements, ensuring data quality, building dashboards, and delivering actionable insights. You will work closely with Data Engineering, Product, CRM, Marketing, Risk, and Payments teams to analyze player behavior, payments, funnels, and product performance, turning data into strategic decisions.

Key Responsibilities

Define and document data requirements for events, databases, APIs, and Kafka topics
Collaborate with Data Engineering on data collection, modeling, and ETL pipelines
Build interactive, high-performance dashboards and reports in Tableau
Conduct deep-dive analysis on player behavior, payments, funnels, and product metrics
Ensure data accuracy, consistency, and reliability across all sources
Provide ad-hoc insights and analytical support for internal teams

 

Requirements & Skills

2–3+ years in BI, Data Analytics, or Product Analytics, preferably in iGaming
Strong SQL skills (joins, windows, aggregates, subqueries, performance tuning)
Advanced Tableau skills (LOD expressions, parameterized dashboards, filters, actions, publishing)
Experience with event-based data, ETL/ELT pipelines, and data validation
Understanding of iGaming metrics: casino & sportsbook events, payments, retention, churn
Strong problem-solving skills, analytical mindset, and ability to translate business needs into data solutions

Nice to Have

Knowledge of tools like Airflow, DBT, Airbyte, GitHub/GitLab, Kafka topics

Familiarity with Python for analytics or automation

We are seeking a Product Owner to drive the growth of our brands in the iGaming sector (online casinos). This role is ideal for those who want to directly shape the product - from concept to launch - while working with data analytics, enhancing user experience, and spearheading new initiatives.

Key Responsibilities:

• Develop, update, and prioritize product roadmap, taking into account business interests, market trends, competitive landscape, and player needs.
• Analyze user experience: study conversion funnels (from acquisition to registration, registration to deposit, first deposit to repeat), gather feedback from support teams and analysts.
• Generate, validate, and test ideas; implement new product features (gamification features, new mechanics that will enhance UX).
• Define technical tasks for developers and coordinate with the QA team.
• Participate in release processes: planning, reviewing completed tasks, and analyzing outcomes.
• Track key metrics: registrations, deposits, user retention, DAU/WAU/MAU, ARPU, GGR/NGR, Conversion Rate, and more.
• Collaborate with analysts to develop ideas and optimize the product.
• Set up A/B tests for new mechanics and offers.
• Monitor competitors, trends in gamification, and bonus schemes.

• Adapt the product to various regions (localization, currencies, payment gateways).

   

Mandatory Requirements:

• At least 2 years of experience as a Product Manager/Owner.
• Proficiency in web and product analytics tools: GA, Power BI, Tableau.
• Understanding of unit economics (CAC, LTV, ROI, margins, break-even point).
• Experience in Agile/Scrum teams: managing backlogs, roadmaps, user stories, acceptance criteria, and tools like Jira, Confluence/Notion.

• Knowledge of UI/UX fundamentals, tools like Figma/Miro, and customer journey mapping.

   

Additional Advantages:

• Familiarity with payment systems (PSP, fees, fraud prevention).
• Experience with iGaming UX patterns: onboarding, deposits, KYC, tournaments, loyalty.
• Understanding of white-label solution architecture and hands-on work with it.
• Knowledge of bonus strategies (welcome bonuses, cashback, VIP programs, tournaments).
• Awareness of regulatory requirements: KYC, AML, and responsible gaming.
• Experience in market segmentation (EU, Tier-1/Tier-2).