Electronic Team

Electronic Team, Inc. is a product software company with 20+ years of experience building macOS applications used by millions of users worldwide.

We are looking for a Middle Digital Marketing Specialist to help grow and promote our macOS products in global markets. Our main markets are the US and Europe.

What we’re looking for

• Confident macOS user (technical mindset is a plus, not a must);
• 2+ years of experience in Digital / Product Marketing or related roles in IT;
• Understanding of digital product promotion (SEO, content marketing, app marketplaces, or similar channels);
• Hands-on experience with content marketing (articles, landing pages, product texts);
• Interest in video marketing and basic knowledge of Mac App Store Optimization (ASO);
• Ability to analyze competitors and market niches and turn insights into action plans;
• Understanding of online brand visibility, including:
  • working with niche websites and communities,
  • product listings, review platforms, and forums;
• English level Upper-Intermediate or higher for day-to-day communication;
• Availability for full-time work;
• Readiness to complete a short test task.

Your responsibilities

• Help grow the visibility and user base of macOS products in file management, media, and productivity categories;
• Prepare marketing materials for product updates and new releases;
• Monitor competitors and help improve product positioning;
• Assist in pricing and monetization experiments;
• Help optimize product pages and prepare feature-focused presentations;
• Collaborate with SEO, development, design, web, and support teams, as well as external contractors when needed.

What we offer

• Product-focused work with real impact on macOS applications used by millions of users worldwide;
• Growth opportunities in Product Marketing with mentoring and space to learn;
• Clear career path — from working with several apps to leading product marketing initiatives;
• You’ll work closely with marketing, development, and design teams in a collaborative product environment.
• Tools and services for content marketing, video marketing, PR, and ASO;
• Friendly and experienced team — Electronic Team, Inc. has over 20 years of experience in software development;
• Competitive compensation, discussed after the test task and interview.

We’re Electronic Team, Inc., and we’re growing HelpWire — a remote support / remote access SaaS (B2C with light B2B) for English-speaking markets (US/CA/UK/EU). Small team, startup pace, fast feedback.

We’re looking for a middle-level marketing generalist (2–3 years). You won’t be doing “everything at once” — you’ll focus on one area at a time, ship improvements, then move to the next.

Main focus: organic growth (SEO + content).

Secondary: community + listings + brand presence.

What you’ll do

• Grow organic traffic and sign-ups via SEO and SEO-optimized content (research → briefs → publish → update)
• Track competitors + keywords regularly and turn insights into actions (topics, pages, messaging)
• Improve CTR and conversion on key pages (titles/snippets, landing pages, lightweight CRO iterations)
• Build brand presence through helpful participation in relevant threads/communities (Reddit, forums, groups, boards)
• Grow our Reddit community (content cadence, discussions, moderation support, feedback loop)
• Find new listings/directories/review platforms, and push HelpWire higher in existing listings

Improve HelpWire’s visibility in AI-driven discovery: structured content, getting cited, listings/listicles, “best tools” comparisons

How we’ll measure success

• Better CTR on key pages
• Key keyword growth (rankings + coverage)
• Consistent output of quality SEO content
• Stronger Reddit/community activity and sentiment
• More (and higher) listings placements and improved positions

Tools

GA4, Google Search Console, Ahrefs (or similar), Jira; plus email/CRO tools when needed (SendPulse, CrazyEgg, or alternatives).

Team & process

• Report to a Product Marketing Lead
• 2-week sprints, tasks in Jira
• Fast approvals/feedback in messenger
• Calls only for sprint planning + demos; daily updates are text/async
• You’ll have support from teammates + adjacent teams (copy, design, dev)

What we need

• 2–3 years in digital marketing (SaaS/tech is a plus)
• Solid base across SEO, content, analytics, and community/distribution
• You can work independently, prioritize, and ship without hand-holding
• English B1+

Apply

Send your CV + a short note with 2–3 examples of what you shipped and what changed (even approximate numbers are fine).