EducateMe

As a Marketing Manager at EducateMe, you will be at the forefront of driving growth and demand generation for our B2B SaaS corporate training platform. This role spans content strategy, paid acquisition, organic growth, and analytics — with direct impact on pipeline and revenue.

You will work closely with the founding team and collaborate with an in-house content team to execute and scale our marketing efforts.

If you’re an ambitious generalist who uses AI as a force multiplier and has a strong track record in B2B SaaS, we’d love to hear from you.
 

Key responsibilities:

AEO & content strategy - core focus

• Develop and prioritize an Answer Engine Optimization strategy — structuring content to be surfaced by AI tools, not just search engines
• Collaborate with the content team on direction, briefs, and quality review
• Make Webflow page edits independently — structure, CTAs, landing pages, metadata
• Stay ahead of how AI-driven discovery is changing inbound and adapt strategy accordingly

Growth channels

• Identify, test, and scale acquisition channels — LinkedIn, community, content syndication, partnerships, link building
• Run structured experiments, measure results, and double down on what works
• Drive organic brand presence in L&D communities

PPC

• Manage paid campaigns across relevant platforms — Google Ads, LinkedIn Ads, and others as the channel mix evolves
• Own campaign structure, bidding, budget allocation, and ongoing optimization
• Ensure alignment between ad creative, landing pages, and conversion goals

• Continuously improve cost efficiency across the funnel

   

Analytics, measurement & business planning

• Own the numbers that matter — CAC, LTV, LTV:CAC ratio, payback period, channel-level ROI
• Build reporting that connects every marketing activity to the pipeline and revenue
• Use Mixpanel and PostHog to track funnel performance and identify where to optimize
• Translate data into actionable plans that drive business advancement, not just marketing KPIs

• Come to the table with forecasts, not just results

   

Sales enablement

• Produce case studies, competitive battle cards, and one-pagers to support the sales process
• Maintain a strong understanding of ICP, objections, and competitive positioning

• Work closely with SDRs to help with running more outbound experiments

   

Skills required

AI fluency — this is the most important thing we look for

• You use AI tools daily and have built workflows around them — research, content briefing, competitive analysis, reporting, experimentation
• You can do the work of a larger team by knowing how to delegate to AI effectively
• You’re not afraid to automate and systematize — you think in leverage, not in hours

• You stay current with AI tooling and continuously find new ways to apply it to marketing

   

Marketing fundamentals

• 3–5 years of experience in B2B SaaS marketing with a track record of driving growth
• Hands-on experience with PPC platforms — Google Ads, LinkedIn Ads, or similar
• Strong analytical skills — you think in CAC, LTV, and payback period, not just clicks and impressions
• Comfortable with tools like Mixpanel, PostHog, or GA4
• Result-driven and self-motivated with a strong sense of ownership
• Comfortable working in a fast-paced, lean team environment
• English C1+

• Nice to have: experience in EdTech, L&D, or HR Tech

   

What we offer

• Direct collaboration with the founding team
• Remote and async-first work culture
• Competitive salary
• A clear path to Head of Marketing as the company scales

• Paid sick leave and vacation

   

How does the interview process look?

• Interview
• Short assignment
• Decision

EducateMe is an AI-native learning platform for growing US companies. We're hiring a growth operator to own a new acquisition channel: AI search.

You'll be measured on the number of SQL, not articles.

When a buyer asks ChatGPT, "what's the best LMS for a 200-person behavioral health company?" — your job is to make sure EducateMe is in the answer. That's the whole role: owning how AI assistants see, describe, and recommend us.

This is not a content manager position. Content production is ~30% of the job, and even that part is operating our AI content engine (Claude-based pipeline): prompting, editing, injecting real customer specifics, shipping. Nobody here writes articles from scratch since we operate the AI-powered content engine

What you'll own:

The channel and its number. Your KPI is AI-attributed demos/month, with citation share on our target prompt set as the leading indicator.

1. On-site assets — run the AI content engine: comparison and alternative pages, pricing content, question pages, case studies. You maintain the money pages that AI assistants cite.
2. Off-site presence — manage the Reddit agency relationship, pitch industry listicles (eLearning Industry and similar), own our G2/Capterra profiles and the review pipeline (with our CSM), keep the YouTube listing-video cadence running.
3. Measurement — monthly money-prompt tracking across ChatGPT, Claude, Perplexity, and Google AI Mode; demo attribution analysis; a monthly "what moved and why" readout to the founder.
4. Sales enablement spillover — case studies, one-pagers, and snippets flowing to our outbound SDR and founder-led deals. The same assets serve both.

Requirements

• AI-native. Daily user of ChatGPT/Claude — you have an intuition for how AI assistants compose answers and pick what to recommend.
• Channel ownership experience. You've run a growth channel to a measurable result: traffic, leads, revenue. Any channel counts, including your own project (a site, a community, a Telegram channel you grew).
• Data-comfortable. You read analytics without hand-holding and find answers in data yourself.
• Strong written English (C1). Editing and judgment matter more than prose.
• Generalist mindset. Content, community, and measurement in one role: you switch between them daily.
• B2B SaaS experience is a plus, not a must.
   

What this role is NOT:

• Not a classic content manager or copywriter — we don't need article volume
• Not classic SEO — link building and keyword rankings aren't the game
• Not an agency strategist — no strategy decks, hands-on execution only

Format

• Full-time, remote
• You report directly to the founder and work alongside a small senior team (product, engineering, customer success, outbound)