EcoWise Wellness

Responsibilities:
 

1. Warehouse Operations Control
   • Daily monitoring and accounting of warehouse inventory movements (receipts, write-offs, transfers, returns).
   • Working with internal spreadsheets and inventory systems (e.g., Google Sheets).
   • Timely updates of stock levels.
2. Inventory and Auditing
   • Conducting regular stock reconciliations: daily, weekly, monthly, and upon request.
   • Participation in scheduled and unscheduled inventory counts.
   • Identifying discrepancies between physical and system data, analyzing root causes, and proposing corrective actions.
   • Ensuring accurate warehouse data in Power BI: data preparation and verification, communication with analysts as needed.
3. Logistics and Shipment Management
   • Organizing and monitoring Amazon FBA shipments:
   • Preparing FBA shipments.
   • Ensuring packaging compliance with Amazon requirements (dimensions, weight, labeling).
   • Timely tracking of shipping and delivery timelines.
   • Managing Shopify and FBM (Fulfilled by Merchant) order shipments:
   • Overseeing packaging and order processing deadlines.
   • Coordinating local deliveries.
4. Procurement Planning
   • Analyzing current inventory and sales forecasts.
   • Determining stock replenishment needs for each SKU.
   • Creating purchase orders considering MOQs, lead times, and current stock.
   • Preparing procurement plans in quantity and value, coordinating them with the finance department.
5. Vendor Sourcing and Coordination
   • Assisting in searching for and selecting new suppliers, logistics partners, and service providers (including 3PL, packaging companies, etc.) primarily in the U.S.
   • Collecting and analyzing commercial proposals.
   • Supporting communication with new vendors during onboarding and the start of cooperation.
    

Requirements:

1. Working in the U.S. time zone
   Full-time schedule aligned with the U.S. market:
   8 AM – 5 PM EST
2. English B2+ level, sufficient for conducting calls
3. Google Sheets / Excel – advanced level: formulas, filters, pivot tables, conditional formatting, VLOOKUP/XLOOKUP
4. Preferably experience working in a warehouse and/or experience as an Operations Coordinator (inventory management, stock control, shipments)

We are a fast-growing wellness and nutraceutical brand looking for an experienced Retention Manager to work with our customers and increase their loyalty.
 

Responsibilities:

• Develop and implement customer retention strategies
• Set up and manage automations in Klaviyo (required experience): email campaigns, segmentation, personalization.
• Analyze customer behavior and create programs to increase repeat purchases.
• Work with Shopify, managing order processes and customer interactions.
• Continuously improve retention metrics
   

Requirements:

• Minimum 3 years of experience with Klaviyo and Shopify. Klaviyo experience is mandatory.
• Experience in D2C and e-commerce, understanding online store operations and SaaS tools.
• Strong knowledge of email marketing, automations, and customer data management.
• Self-motivated, analytical, and eager to grow with the company.
   

We offer:

• Work in a fast-growing e-commerce brand in the health and wellness industry.
• Opportunity to implement your ideas and influence customer retention strategy.
• Friendly and professional team.
• Competitive salary and career growth opportunities.
   

If you are a Klaviyo and Shopify expert, passionate about D2C clients, and want to impact business growth, please send us your resume!

Responsible for managing influencer collaborations, discovering new advertising formats, and testing hypotheses through influencer channels.
 

Responsibilities / Key Functions
 

1. Influencer Research & Analytics

• Searching for relevant bloggers, creators, and content makers across various platforms.
• Analyzing qualitative and quantitative metrics (ER, audience demographics, traffic quality).
• Building and maintaining an influencer database with different collaboration formats.
   

2. Influencer Strategy Development

• Developing hypotheses for new advertising formats (UGC, integrations, reviews, challenges, etc.).
• Creating campaign structures: goal → message → format → KPI.
• Developing communication approaches and collaboration proposals for influencers.
   

3. Communication & Negotiation

• Managing day-to-day communication with influencers and agencies.
• Negotiating pricing, formats, timelines, and collaboration terms.
• Preparing and coordinating briefs and technical tasks for integrations.
   

4. Campaign Management

• Overseeing influencer campaigns from briefing to content publication.
• Reviewing content for brand guideline compliance and campaign objectives.
• Coordinating publishing schedules, collecting materials, and tracking initial results.
   

5. Testing New Formats

• Monitoring trends in influencer marketing (new platforms, formats, approaches).
• Launching experiments and A/B tests.
• Recommending optimal formats based on product and target audience.
   

6. Performance Analytics

• Evaluating campaign results based on KPIs: reach, audience coverage, clicks, subscriptions, sales.
• Preparing reports and insights.
• Optimizing the influencer marketing model.
   

7. Budget Management

• Planning influencer marketing budgets: allocation across creators, formats, and channels.
• Analyzing budget efficiency: CPA, ROMI per integration.
• Tracking expenses, plan vs. actual analysis, and preparing financial reports.
   

8. Cross-Functional Collaboration

• Working with the marketing team to align influencer campaigns with performance marketing and PR.
• Sharing results with the brand team and participating in creative campaign development.

Role Mission

Turn data into insights, insights into hypotheses, and hypotheses into scalable creative systems that reduce CAC and scale revenue.
 

1. CREATIVE DIRECTION — WHAT we test & WHY
   Ownership of creative results at the concept level, not individual videos.
   • Ownership of creative performance at the level of ideas, angles, and hooks
   • Full responsibility for key metrics: CAC, CTR, Hook Rate, Thumbstop, scalability
   • Alignment of creative with:
   business goals,
   funnel stage (TOF / MOF / BOF),
   current growth priorities
   • Building clear logic for why a specific concept is being tested now, not just “what to shoot”
    
2. INSIGHT & DATA INTERPRETATION — Data → Strategy
   Turning numbers into strategic decisions.
   • Translating media buying data into creative strategy
   • Analysis of key metrics: Hook Rate, CTR, CPA, fatigue
   • Identification of:
   scalable winners,
   dead-end concepts
   • Clear distinction between:
   execution issues,
   conceptual mistakes
   • Weekly pattern analysis across:
   hooks,
   messaging,
   formats,
   creators,
   audience reactions
   • Explaining why something worked, not just stating the result
   • Decision-making: scale / iterate / kill
   • Recommendations for budget reallocation between concepts
    
3. CONCEPT, ANGLE & MESSAGING ARCHITECTURE
   Building scalable ideas, not one-off videos.
   • Development of creative strategy for Meta and TikTok
   • Design of scalable concepts and angles:
   pain,
   belief,
   identity,
   outcome
   • Creation of value propositions
   • Translating product features and scientific claims into direct-response messaging
   • Narrative design:
   hook logic,
   emotional triggers,
   belief shifts,
   proof placement
   • Alignment of messaging with:
   customer avatars,
   market context,
   competitive landscape
    
4. CREATIVE TESTING & EXPERIMENTATION SYSTEM
   Managing experimentation as a system, not chaos.
   • Building and maintaining a creative testing roadmap
   • Clear definition of:
   what is being tested,
   why it is being tested,
   which hypothesis is being validated
   • Formulation of testable hypotheses with expected outcomes
   • Test prioritization by:
   impact,
   confidence,
   speed
   • Close collaboration with media buying:
   test design,
   variable isolation,
   kill / iterate / scale rules
   • Ownership of iteration strategy for winning concepts
   • Expanding winners through:
   new hooks,
   creators,
   formats,
   funnel stages
   • Fatigue management:
   distinguishing execution fatigue vs concept fatigue,
   planning replacements in advance
    
5. PRODUCTION DIRECTION (NO EXECUTION)
   Ensuring quality and focus without hands-on production.
   • Creation of production briefs including:
   goal,
   hypothesis,
   hooks,
   messaging,
   visual references,
   do’s / don’ts
   • Clear communication to the team:
   why this is being produced,
   what exactly is being tested
   • Strategic guidance for UGC and content production
   • Ensuring content alignment with:
   strategy,
   test plan
   • Managing production speed in collaboration with ops
    
6. CROSS-FUNCTIONAL ENABLEMENT & KNOWLEDGE SYSTEM
   Building and distributing knowledge across the company.
   • Collaboration with teams:
   Media Buying (scaling, budgets),
   eCom / CRO (PDPs, conversion messaging),
   Retention (onboarding, LTV),
   CX / Product (voice of customer)
   • Sharing insights across teams
   • Explaining the reasons behind:
   scaling decisions,
   creative fatigue
   • Maintaining knowledge systems:
   Notion / Miro / Foreplay, etc.
   insight logs,
   hypothesis backlog,
   concept library,
   test archive
   • Preventing repetition of failed ideas
   
   Non-Responsibilities
   The Creative Strategist does NOT:
   edit videos,
   launch campaigns,
   manage budgets,
   judge aesthetics “by taste”,
   blindly chase trends
   
   Success Metrics
   • ≥ 4 winning concepts per month
   • Creative win rate ≥ 20%
   • Average Hook Rate ≥ 25%
   • Insight → live test ≤ 7 days
   • Clearly documented weekly learnings