Booma AFF

We’re not looking for someone to “just send campaigns.” We’re looking for a Retention Manager who truly understands how an online casino works from the inside — from bonus mechanics to player psychology and bottom-line impact.

If you speak the language of numbers, know how to move KPIs, and have real experience managing player lifecycles in Tier 1–2 markets — let’s talk.

Your responsibilities will include:
 

• Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
• Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
• Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
• Develop and refine bonus strategy — including FS, cashback, deposit/non-deposit promos, VIP levels — in line with geo/license limits;
• Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;
• Work closely with VIP, Product, and Support teams to hit retention and PnL goals;
• Monitor the effectiveness of promo tools (jackpots, quests, tournaments), and push new mechanics with the Product team;
• Adapt retention strategy for Tier 1 and Tier 2 markets based on actual performance, not assumptions.

What we expect from you:

• 3+ years in retention or CRM inside an online casino team;
• Deep understanding of casino business model, bonus mechanics, and key verticals (slots, live, crash, tables);
• Data-savvy: confident in Excel/Google Sheets, Looker, Power BI, Tableau, or similar tools;
• You can forecast based on behavioral data and past campaign performance;
• Hands-on experience with ESP/CRM platforms like Optimove, Smartico, Braze, Salesforce, Customer.io, etc;
• Strong track record with reactivation flows and tiered retention strategies.

What We Offer:

• Work from anywhere: full remote flexibility or the option to work from our office;
• Flexible working hours so you can stay productive while maintaining work-life balance;
• Growth opportunities: as we scale, you’ll have space to develop your career and grow into a strategic leadership role;

If this sounds like you — we’d love to see your CV!
We value initiative, support bold ideas, and believe in working as a team.

We’re looking for a Content Manager with at least 1 year of commercial experience, who’s ready to take ownership of website content, ensure high quality and accuracy, and help us maintain and scale our digital platforms.

You’ll work closely with developers, designers, and marketing teams to keep our websites up-to-date, well-structured, and optimized for both users and search engines.

Your responsibilities will include:
Managing and updating content across the company’s websites via CMS platforms;
Ensuring accuracy, consistency, and quality of all published content;
Publishing news, articles, promotions, and other updates in a timely manner;
Writing and editing website copy, including landing pages, banners, and product descriptions;
Managing SEO metadata, including titles, descriptions, and alt tags;
Maintaining and organizing the media library (images, videos, documents);
Collaborating with developers and designers to ensure proper implementation and display of content;
Verifying formatting and responsiveness across different devices;
Coordinating translations and reviewing multilingual content;
Testing website functionality and ensuring correct display of graphics and interactive elements;
Creating and publishing tournaments, promotions, and other platform events;
Continuously improving content structure, usability, and internal workflows.

What we expect from you:
At least 1 year of commercial experience as a Content Manager or in a similar role;
Hands-on experience working with CMS platforms;
Basic knowledge of HTML and CSS;
Understanding of SEO principles and content optimization;
Strong attention to detail and ability to manage large volumes of information;
Good communication skills and ability to work with cross-functional teams;
Ability to manage multiple tasks and meet deadlines in a fast-moving environment;
Proactive mindset and ownership of your work.

Nice to have:
Experience working with Django CMS (preferred);
Experience with WordPress, Joomla, Drupal, Bitrix, MODX, OpenCart, Shopify, Magento, Tilda, or similar CMS platforms;
Experience working with multilingual websites;
Basic knowledge of graphic tools such as Figma, Photoshop, or Canva;
Understanding of website structure, UX principles, and best practices;
Experience working with gaming, iGaming, or digital product platforms.



What We Offer:
Remote work flexibility or office option;
Flexible working hours;
Opportunity to work on large-scale digital platforms;
Supportive team and collaborative environment;
Career growth opportunities as the company continues to scale.



If this sounds like you — we’d love to see your CV.
We value ownership, attention to detail, and people who take initiative to improve processes and drive quality.