Binaryx

What You’ll Do:

• Strategy & Budget: Manage $20K–$60K/month across channels; plan launches for 5–8 new properties per year.
• Full-Funnel Ownership: Optimize the journey from Visitor → KYC → First Investment → Retention.
• AI-Powered Execution: Use Claude Code (via MCP), n8n, and HubSpot to automate onboarding and analyze data. You ship fast using AI partners.
• Content & PR: Write/oversee high-quality investment guides (UA/EN) and place articles in top media (Minfin, AIN, EU Fintech press).
• Paid Media: Direct strategy for Meta/Google Ads (PPC specialist handles execution).
• Team Leadership: Lead a remote team of 5 (SMM, PPC, Influencer Manager, Editors).

Stack:

HubSpot, Webflow, n8n, Claude Code (MCP), Mailchimp, Semrush, Looker Studio, ClickUp.

Requirements:

• 5+ years in digital marketing; 1+ years in a leadership/solo-lead role.
• Fintech/Crypto/Proptech background is highly preferred (you know what RWA and tokenization mean).
• AI-Native: You don't just "try" AI; it’s a core part of your daily workflow for coding, content, or automation.
• Strong Writing Skills: You can write high-converting copy yourself, not just manage freelancers.
• Languages: Native/Fluent Ukrainian + Fluent English.
• Analytical Mindset: You live in CAC, LTV, and cohort analysis.

What’s In It For You:

• Total Autonomy: No micro-management; you own the marketing mix.
• Cutting-Edge Infra: Work with one of the most advanced AI-integrated marketing setups (15+ tools wired into Claude).
• Direct Impact: Direct line to the CEO and a seat at the table for scaling the company.
• Remote-First: Async-friendly culture with a focus on deep work.

Hiring Process:

1. HR Screen 
2. CMO Interview (Case study + Tool stack walkthrough)
3. CEO Interview (Vision & Strategy)
4. Offer

About the Platform

Binaryx.com is a Web3 platform focused on RWA tokenization (Real-World Assets), enabling users to access tokenized assets through a modern blockchain infrastructure.
The platform backend is primarily hosted on Google Cloud, while the blockchain layer is built on Polygon, with smart contracts written in Solidity.

The roadmap for the next six months is focused mainly on:
 • stabilizing several existing features
 • building a new secondary market
 • developing a new product page
 • building a checkout flow

This role is focused primarily on hands-on development of new features, rather than team management. DevOps responsibilities are not expected, as the infrastructure is managed separately.

Technical Requirements
 • Commercial development experience with the platform’s tech stack
 • Strong knowledge of JavaScript / TypeScript
 • Frontend experience with React and Next.js
 • Backend experience with PostgreSQL; Nest.js is a plus
 • Understanding of Web3 architecture and blockchain ecosystems
 • Basic understanding of Solidity and smart contracts
 • Experience working with REST APIs

Responsibilities
 • Development of new platform features
 • Improving and maintaining existing functionality
 • Collaboration with the product and engineering team

Working Conditions

• Schedule: 9:00-18:00 CET
• Format: remote
• Probation period: 2 months