Binaryx

About Binaryx

Binaryx lets people invest in real estate starting from $500. We tokenize properties in Bali, Montenegro, and Turkey — investors buy shares, earn daily rental income, and can trade their tokens 24/7 on our P2P market. Wyoming DAO LLC structure, Polygon blockchain, real buildings behind every token.

We need a Head of Marketing to lead our marketing function — strategy, content, ads, SEO, PR, email, analytics. You’ll manage a small team and a suite of AI agents, with full ownership of what ships and what doesn’t.

Your Team

You’re not doing this alone. You’ll lead a team of specialists and AI agents:

People

• SMM Manager — social media content, scheduling, community engagement
• Influencer Manager — partnerships, outreach, campaign coordination with creators
• PPC Specialist — Facebook/Meta Ads and Google Ads campaign execution and optimization
• YouTube Editor — video editing, post-production for CEO-hosted episodes and shorts
• Paid Ad Editor — banner creatives, video ad cuts, visual assets for ad campaigns

AI Agents (Claude-based)

• Content drafting, multilingual translations, email HTML, ad scripts
• SEO analysis, keyword research, competitor monitoring
• Data analysis, reporting, funnel diagnostics
• Design prompting (Figma Make AI, Nanobanana Pro)

Your job is to set direction, assign work, QA output, and make sure the whole machine moves toward the same targets. The team handles execution in their lanes — you own the strategy, the priorities, and the quality bar.

What You’ll Do

Strategy & Budget

• Build and run annual/quarterly marketing plans
• Allocate $20K–$60K/month across channels and tools
• Set KPIs, track them, present results to CEO monthly
• Launch marketing campaigns for 5–8 new properties per year

Content

• Write and manage multilingual content pipeline (Ukrainian, English; oversee Russian, French)
• Blog articles, investment guides, market analyses — SEO-driven, not filler
• YouTube scripts for CEO-hosted episodes; YouTube Editor handles post-production
• Email sequences: onboarding funnels, campaign sends, investor updates
• Set content direction for SMM Manager (Instagram/Facebook reels, carousels, stories)

Paid Ads

• Own paid media strategy; PPC Specialist handles day-to-day campaign execution
• Set targeting, budgets, and A/B testing plans for Meta and Google Ads
• Brief Paid Ad Editor on banner and video creatives
• Track CAC, ROAS, and conversion at every funnel stage

SEO

• Keyword research and content gap analysis
• Technical audits and fixes (Webflow site)
• Backlink management
• Landing page and blog optimization

PR & Media

• Place articles in Ukrainian media (Minfin, EkonomPravda, Ain, Mezha)
• Pitch EU fintech press in English
• Oversee Influencer Manager on creator partnerships, deals, and event sponsorships
• Write press releases and media briefs per property launch

Analytics

• Own the full funnel: Visitor → Registration → KYC → First Investment → Retention
• CAC/LTV cohort analysis and retention reporting
• Build and maintain Looker Studio dashboards
• Turn numbers into decisions, not slide decks

Team Management & Ops

• Lead and coordinate SMM, Influencer Manager, PPC Specialist, YouTube Editor, and Paid Ad Editor
• Set weekly priorities, review deliverables, give feedback
• Build workflows connecting CRM, email, and product events (n8n, HubSpot)
• Design behavior-triggered email sequences (registration → KYC nudge → first deposit)
• Manage external freelancers and translators as needed

Tools You’ll Use Daily

This role runs on AI tools. Not as a gimmick — as the way you get the work done with a small team.

What this looks like day-to-day:

• You use Claude Code as a working partner — drafting content, analyzing data, building email HTML, writing ad scripts, running SEO checks through connected tools (Semrush, HubSpot, Webflow, Slack, ClickUp, Google Drive — all wired in via MCP)
• You prompt Figma Make AI and Nanobanana Pro for brand-consistent visuals using our documented prompt guidelines
• You build n8n workflows that move users through onboarding (registration → email → KYC → first deposit) connected to HubSpot + Sumsub
• You use Mailchimp for campaigns and HubSpot for lifecycle automation — and know which is for what
• You check, edit, and QA everything before it goes out. AI drafts, you ship.

Requirements

Must Have

• 7+ years in digital marketing, 2+ running it solo or leading a small team
• You’ve run paid (Meta + Google) and organic (SEO + content) at the same time, not just one
• You write well — not “manage writers,” actually write
• Ukrainian — native or fluent
• English — fluent
• You understand funnels, cohorts, CAC/LTV — not just as buzzwords, but as things you’ve calculated and acted on
• You’ve worked with Semrush or Ahrefs, Mailchimp or similar, Google Analytics, Meta Ads Manager
• You already use AI tools (Claude, ChatGPT, AI design tools, or automation platforms) in your daily work — not experimenting, using
• You’ve managed a small team (3–6 people) — setting priorities, reviewing work, giving direct feedback

Strong Preference

• Background in fintech, proptech, crypto, or investment products
• You’ve marketed something people are naturally skeptical about (financial products, new asset classes, crypto)
• You know what RWA, tokenization, and blockchain mean without Googling
• HubSpot CRM and Webflow hands-on experience
• You’ve built automation workflows (n8n, Zapier, or Make)
• Russian — working level
• You’ve gotten articles placed in Ukrainian or EU media

Nice to Have

• YouTube growth experience (scripting, metadata, thumbnails)
• Figma skills (design review, asset production with Make AI)
• ClickUp power user
• French language
• Multi-product launch marketing experience

What You Get

• Full control over marketing — no one second-guessing your channel mix
• Direct line to CEO and founding team
• A path to build your own team as the company grows
• One of the most connected AI marketing setups you’ll find — Claude Code wired into 15+ tools via MCP. Most marketers don’t have this infrastructure
• Remote-first, async-friendly culture
• Salary + performance bonus tied to your KPIs

Hiring Process

1. HR Screening — CV/portfolio review + culture fit call (30 min)

2. CMO Interview — Marketing case study discussion + tool stack walkthrough (60 min)

3. CEO Interview — Strategy alignment + vision fit (60 min)

4. Background Check — References + portfolio verification

5. Offer

We're a Miami-based video production company creating documentary-style content for nonprofits, universities, and foundations. We tell stories that matter - impact interviews, event recaps, mini-docs, podcast episodes, and social content. We're producing for 8-10 clients today and growing fast.

We're looking for a skilled video editor who can work within a structured production system, communicate clearly in English, and grow into a consistent, high-volume role.

What You'll Edit

3-5 minute YouTube videos (interviews, mini-docs, event recaps), social cut-downs for Reels, Shorts, and TikTok, podcast episodes, and promotional content. Clean, story-driven style - no flashy YouTuber aesthetics. Think documentary-lite with branded intros, lower thirds, and light motion graphics.

What You'll Work With

Multi-cam footage from Nikon ZR, Sony FX6, and DJI Pocket 3. Audio from DJI wireless and Sennheiser lav mics - always clean. We shoot 32-bit float on the Nikon, so levels are forgiving. You'll receive clear creative briefs for every project: story arc, interview selects, must-have moments, and brand references.

Core Skills Required

• Multi-cam editing - syncing and cutting between 2 camera angles
• Color correction - matching Nikon/Sony/DJI cameras to a consistent look per client; DaVinci Resolve is a strong plus
• Audio work - levels, noise reduction, basic sound design and music beds
• Graphics - working with branded templates (intros, outros, lower thirds, captions)
• Social cut-downs - pulling 2-3 short clips in vertical/square formats from the main edit
• Motion graphics basics - Adobe After Effects, Illustrator, Photoshop
• Software: Premiere Pro preferred; DaVinci Resolve also works

Non-Negotiables

English fluency - real-time creative communication via Slack, not just translation tools. This is a hard requirement.

Comfort working inside a structured production system. We've built StoryOS, a backend platform that integrates directly into Premiere Pro - briefs, footage checkout, exports, and tracking all run through it. Asset management and client feedback happen through Shade (shade.inc), including timestamped comments and version control. If you thrive in freelance chaos, this isn't the right fit.

How We Work

Everything flows through StoryOS + Shade + Notion. You'll get a brief, pull footage, edit, export, and deliver - all within one connected loop. Async check-ins on Slack. No ambiguity about what's needed or where things stand.

Volume and Trajectory

We're behind on deliverables and need to move fast. This starts with a test project - one real edit - and scales quickly if it goes well. The goal is 8-10 standard edits per month handed off from our CCO, freeing him for creative direction and complex work. As we add clients quarterly, volume grows. We're looking for someone building toward a near full-time role, not a one-video-a-week arrangement.

Job Summary:

We are seeking a highly skilled and result-oriented Product Marketing Manager to join our team. This role requires a strategic thinker with excellent communication skills and a proven track record in content marketing, user acquisition, and marketing strategy development. The ideal candidate will possess a blend of analytical skills and creative thinking, capable of driving growth and managing marketing campaigns effectively.

Key Responsibilities:

1. Immediate Tasks (Next 3 Months):
   • Develop and execute marketing strategies to increase traffic and user acquisition.
   • Create and test 10 marketing hypotheses, analyzing results to refine strategies.
   • Build processes for cooperation with the Sales Team.
   • Manage and optimize CRM systems (Hubspot) and other marketing tools (G-suite, Microsoft Excel).
2. Short-Term Goals (Next 6 Months):
   • Develop a comprehensive lead generation and marketing system.
   • Build and lead a marketing team, setting clear expectations and strategies.
   • Conduct competitor and market analysis to inform marketing strategies.
   • Address key projects/initiatives, ensuring accountability and effective decision-making.
3. Ongoing Responsibilities:
   • Drive sustainable growth in revenue and other key metrics (e.g., 500k monthly revenue, 20% growth in registered users and unique visitors).
   • Balance organic and paid traffic sources (50/50).
   • Implement user analysis to better understand target audiences and tailor marketing efforts accordingly.
   • Leverage blockchain knowledge to explore new marketing opportunities.
   • Educate clients and various stakeholders through tailored content, webinars, and influencer partnerships.
   • Develop strategies for both organic and non-organic traffic generation.

   • Manage content effectively to ensure alignment with SEO best practices and advertising strategies.

      

Requirements:

1. Essential Skills:
   • T-shaped skills with expertise in multiple areas and deep knowledge in product marketing.
   • Project management skills.
   • Content Management.
   • SEO expertise.
   • Proficiency in traffic generation (organic and non-organic).
   • Content Marketing.
   • Result-oriented mindset.
   • Strategic development.
   • Analytical skills.
   • CRM management (Hubspot).
   • Proficiency in Microsoft Excel and G-suite.
   • Written and verbal communication skills.
   • Organizational skills.
   • Typing skills.
   • English language proficiency.
   • Advertising strategies.
2. Experience and Knowledge:
   • Previous experience in SAAS, marketplace products, or gambling industries.
   • Strong understanding of software solutions and product marketing.
   • Familiarity with user lifecycle management and lead generation strategies.
   • Knowledge of funnel building and traffic generation techniques.
   • Ability to educate various stakeholders with different content through webinars, influencer partnerships, and other channels.