betviro.com

We are looking for an experienced Country Manager with a strong product background to drive market growth, product development, and business performance across our international iGaming markets.

This role combines market ownership, commercial strategy, and product expertise. We need someone who understands how sportsbook and casino products work, knows how to adapt them to local markets, and can turn market insights into measurable business results.
 

Responsibilities

• Develop and execute market growth strategies for assigned GEOs.
• Analyze local markets, competitors, player behavior, and growth opportunities.
• Drive product improvements, localization, and market-specific features.
• Collaborate with Product, CRM, Affiliate, Marketing, and other teams.
• Optimize player acquisition, conversion, retention, and monetization.
• Monitor key business KPIs, including FTD, GGR, NGR, LTV, and retention.
• Identify product gaps and prioritize improvements based on market needs.
• Support market expansion and develop strategies to increase profitability.

Requirements

• 3+ years of experience in the iGaming industry.
• Previous experience as a Country Manager, Product Manager, Regional Manager, or in a similar role.
• Strong understanding of sportsbook and/or casino products.
• Hands-on experience in at least one of our target regions: Africa, MENA, CIS, or Asia (mandatory).
• Experience in product localization, market development, and business performance optimization.
• Strong analytical and commercial mindset.
• Ability to work independently and collaborate with cross-functional teams.
• English B2+.

What We Offer

• Fully remote, full-time position.
• Opportunity to influence product strategy and market development.
• Direct impact on business performance and growth.
• International team and ambitious expansion plans.
• Professional and career growth opportunities.
• Competitive compensation based on experience.

We are looking for an experienced Head of CRM, Retention & VIP in the iGaming / betting / casino industry to take full ownership of player lifecycle management, retention strategy, and VIP development.

The key objective of the role is to drive Retention, LTV, NGR and player value through CRM, lifecycle management, personalization, loyalty, and VIP strategies.
 

What you will do:

• Develop and own the overall CRM, Retention & VIP strategy across international markets.
• Drive key business metrics: Retention, LTV, NGR, ARPU, repeat deposits, churn and reactivation.
• Build and optimize the full player lifecycle: onboarding, activation, retention, loyalty, reactivation and VIP.
• Develop segmentation and personalization strategies based on player behavior and value.
• Own CRM communication across Email, Push, SMS, Messengers and In-App channels.
• Develop and optimize bonus, promotional and loyalty mechanics based on player segments and profitability.
• Build and develop the VIP direction, including VIP segmentation, player engagement, retention, loyalty and personalized offers.
• Define KPIs and performance standards for CRM / Retention and VIP teams.
• Lead, develop and scale the teams, including managers and team leads.
• Build a structured approach to A/B testing and CRM/Retention analytics.
• Evaluate campaign and player performance using NGR, LTV, ARPU, Retention, Churn, ROI and other key metrics.
• Work closely with Product, Analytics, Marketing, Bonus, Support and Payments teams.
• Lead CRM implementation and process automation initiatives.

What we expect from you:

• 3+ years of experience in CRM / Retention / Lifecycle Marketing within iGaming, including leadership experience.
• Strong hands-on experience with Casino and/or Sportsbook products.
• Proven experience building and scaling CRM / Retention strategies and teams.
• Experience with VIP / high-value player management or close collaboration with VIP teams.
• Strong understanding of player lifecycle, segmentation, personalization, loyalty and reactivation.
• Strong understanding of NGR, LTV, ARPU, Retention, Churn, Bonus Cost, ROI and player profitability.
• Experience with CRM platforms, ESPs, analytics and BI tools.
• Strong analytical and data-driven approach to decision-making.
• Experience managing teams and cross-functional projects.
• English — Upper-Intermediate.

What we offer:

• Full ownership of CRM, Retention and VIP directions.
• Direct impact on key business metrics and player value.
• Opportunity to develop and scale CRM and VIP teams.
• Lead CRM implementation, automation and retention analytics projects.
• Work across international markets including CIS, Africa, Asia and EU.
• Remote, full-time position in an international iGaming team.

We're looking for an experienced VIP Lead / Head of VIP to develop and manage our VIP segment, drive player retention, and maximize customer lifetime value.
 

Responsibilities

• Develop and implement the VIP strategy, including player acquisition, retention, and reactivation.
• Build, manage, and optimize VIP loyalty programs and personalized offers.
• Lead and develop the VIP management team, set KPIs, and monitor performance.
• Analyze VIP player behavior and key metrics (NGR, GGR, LTV, ARPU, retention, churn).
• Identify opportunities to increase VIP engagement, deposits, and profitability.
• Collaborate with CRM, Marketing, Product, and Analytics teams to improve the VIP experience.

Requirements

• 3+ years of experience in iGaming / Gambling, preferably in VIP management or retention.
• Experience leading a VIP team or managing VIP operations.
• Strong understanding of VIP player lifecycle, segmentation, and retention strategies.
• Experience working with international markets, preferably Africa, MENA, CIS, or Asia.
• Analytical mindset and ability to make data-driven decisions.
• English — B2+ or higher (mandatory).

What We Offer

• Competitive salary based on experience.
• Performance-based bonuses.
• Fully remote work.
• Opportunity to build and develop the VIP direction within an international iGaming project.

We are looking for an experienced and proactive SMM Manager to join our international iGaming project focused on Casino & Sportsbook.

We need someone who goes beyond content creation and social media management. Our ideal candidate understands how to turn social media into an effective player acquisition channel, develop GEO-specific strategies, drive registrations and First-Time Deposits (FTDs), and continuously test new growth opportunities.

Previous experience in iGaming (Casino and/or Sportsbook) is mandatory.
 

Key Responsibilities

• Develop and execute comprehensive SMM strategies tailored to specific GEOs, target audiences, and local market trends.
• Manage and grow Telegram channels and other relevant social media platforms, focusing on audience engagement, traffic, registrations, and depositing players.
• Independently research, evaluate, and select Telegram channels for paid advertising placements.
• Negotiate advertising rates, optimize placement costs, and manage Telegram advertising budgets efficiently.
• Analyze Telegram channel performance, verify audience quality and reach, identify fake engagement, and assess advertising effectiveness.
• Develop and test player acquisition and engagement mechanics, including promotions, giveaways, interactive campaigns, and event-driven content.
• Create content strategies based on major sporting events, casino trends, local interests, and relevant industry news.
• Monitor key performance metrics, including traffic, registrations, FTDs, deposits, engagement, and acquisition costs.
• Identify reasons for declining registrations or deposits and proactively develop, test, and implement improvement strategies.
• Conduct competitor analysis, identify new growth opportunities, and continuously optimize SMM performance.
• Collaborate with Design, CRM, Affiliate, and Marketing teams to execute campaigns and achieve business objectives.

Requirements

• Proven experience in iGaming (Casino and/or Sportsbook) — mandatory.
• Hands-on experience independently developing and implementing SMM strategies for specific GEOs.
• Strong practical experience with Telegram advertising: channel research, media buying, audience analysis, fraud detection, rate negotiation, and performance evaluation.
• Proven ability to drive not only followers and engagement but also traffic, registrations, FTDs, and deposits through social media.
• Successful cases of player acquisition and conversion growth through SMM activities.
• Experience developing, testing, and optimizing acquisition and engagement strategies.
• Strong analytical skills and the ability to evaluate campaign performance and optimize advertising budgets.
• Good understanding of sports, casino products, major sporting events, and iGaming audience behavior.
• Ability to independently identify growth opportunities, generate hypotheses, and implement solutions.
• Proactive, results-driven mindset with strong ownership and problem-solving skills.

Nice to Have

• Experience managing Telegram channels for iGaming Affiliate Programs.
• Experience working with African, MENA, CIS, or Asian markets.
• Experience with the 1xBet / BetB2B platform.
• Experience launching and scaling social media channels in new GEOs.
• Experience collaborating with influencers, Telegram communities, and local content creators.

What We Offer

• Fully remote, full-time position.
• Opportunity to work with international Casino & Sportsbook products.
• Freedom to develop and implement your own SMM strategies and growth initiatives.
• Opportunities to test new acquisition channels, creative approaches, and marketing hypotheses.
• Collaboration with experienced Marketing, Affiliate, CRM, and Product teams.
• Competitive salary based on experience and qualifications.
• Professional growth and the opportunity to directly influence business performance.

We are looking for an experienced Digital Marketing Manager to drive profitable growth across our Casino & Sportsbook products.

Previous experience in the iGaming industry (Casino and/or Sportsbook) is a must. Candidates without relevant iGaming experience will not be considered.
 

We need a results-driven professional who understands how to turn digital marketing channels into revenue-generating opportunities. The ideal candidate knows how to attract high-quality players, optimize acquisition costs, and scale profitable campaigns.
 

Responsibilities

• Develop and execute a performance-driven digital marketing strategy focused on player acquisition, revenue growth, and profitability.
• Identify, test, and scale effective acquisition channels, including Google Ads, Meta Ads, PPC, SEO, ASO, UAC, Influencer Marketing, Social Media, Telegram, Native/Display Advertising, and other relevant sources.
• Manage marketing budgets and optimize spending across channels to maximize ROI.
• Analyze the entire acquisition funnel, from traffic and registrations to FTDs, repeat deposits, and NGR.
• Monitor and improve key performance metrics: FTD, CPA, CAC, Deposit Amount, NGR, LTV, ROAS, and ROI.
• Identify new growth opportunities across different GEOs, audiences, and traffic sources.
• Conduct A/B testing of campaigns, creatives, landing pages, and acquisition funnels.
• Work closely with CRM, Affiliate, Product, and Analytics teams to improve player conversion, retention, and monetization.
• Research competitors, market trends, and emerging digital marketing opportunities.
• Prepare performance reports and provide actionable recommendations for improving profitability.

Requirements

• 3+ years of experience in Digital / Performance Marketing.
• Mandatory hands-on experience in iGaming (Casino and/or Sportsbook).
• Demonstrated success in acquiring depositing players and scaling profitable marketing campaigns.
• Strong understanding of iGaming business metrics, including FTD, CPA, Deposits, NGR, LTV, and ROI.
• Hands-on experience with multiple digital acquisition channels and a solid understanding of their performance and economics.
• Proven ability to manage marketing budgets and make data-driven investment decisions.
• Experience with marketing analytics, attribution, tracking tools, and conversion optimization.
• Ability to independently identify growth opportunities, test hypotheses, and deliver measurable business results.
• Understanding of iGaming advertising restrictions and GEO-specific marketing requirements.
• Strong analytical skills, commercial mindset, and a proactive approach to problem-solving.

Nice to Have

• Experience with the BetB2B / 1xBet platform.
• Experience in African, MENA, CIS, or Asian markets.
• Successful track record of launching and scaling new GEOs.
• Experience building marketing strategies from scratch.
• Experience managing external agencies, contractors, or marketing teams.

What We Offer

• Fully remote, full-time position.
• Opportunity to work with international Casino & Sportsbook products.
• Direct influence on marketing strategy and business growth.
• Freedom to test new approaches and scale successful initiatives.
• Competitive compensation based on experience and expertise.
• Collaborative team and opportunities for professional development.