betviro.com

CRM Manager (iGaming)
 

About the Role

We are looking for a Senior CRM Manager to drive player retention and engagement across both Casino and Sportsbook products.

The role focuses on lifecycle marketing, audience segmentation, personalized communication, and continuous CRM performance optimization based on player behavior, gaming activity, and event-driven campaigns.
 

Responsibilities

— Implement and develop RFM and behavioral segmentation.
— Build and manage CRM plans across different player segments.
— Manage CRM communication channels (Email / Push / Onsite / SMS).
— Work with both Casino and Sportsbook content, including tournaments, matches, provider campaigns, seasonal events, and promotions.
— Personalize offers and user journeys (free spins, free bets, cashback, reload bonuses, odds boosts, etc.).
— Launch and optimize reactivation campaigns.
— Run A/B tests (offers, timing, mechanics, events) and continuously improve performance.
— Analyze key metrics such as Retention, LTV, Turnover, Bets, GGR, and Conversion Rates.
— Work closely with bonus mechanics, retention strategies, and engagement campaigns.

Requirements

— 3+ years of experience in CRM / Retention.
— Proven experience in iGaming (Casino and/or Sportsbook).
— Strong understanding of player behavior, retention mechanics, and lifecycle marketing.
— Solid understanding of CRM funnels and key performance metrics.
— Experience with RFM and behavioral segmentation.
— Analytical mindset and data-driven approach.
— Experience working with CRM systems and analytics tools.

What You’ll Achieve During the First Months

— Implement and optimize player segmentation.
— Structure CRM planning across Casino and Sportsbook verticals.
— Improve player conversion and retention rates.
— Launch and scale reactivation campaigns.
— Increase CRM performance through A/B testing and analytics.
— Deliver measurable improvements across key CRM metrics.

We Offer

— Competitive salary.
— Work permit support.
— 5/2 working schedule.
— Flexible start of the working day.

We are looking for a creative and experienced SMM Manager to lead social media presence and drive brand growth across digital platforms.

You will be responsible for building content strategy, managing social channels, creating engaging content, and improving audience engagement and performance metrics.
 

Responsibilities

• Develop and execute SMM strategy across social media platforms
• Build content plans aligned with business goals, promotions, and sports events
• Create engaging content ideas (posts, stories, videos, Telegram, short-form content)
• Write copy in brand tone of voice
• Manage community communication and engagement
• Coordinate with designers and content creators
• Analyze performance metrics and prepare regular reports
• Test new content formats and optimize engagement

Requirements

• 2+ years of experience in SMM / social media / content marketing
• Experience in iGaming / betting industry will be a huge plus
• Strong copywriting and content creation skills
• Understanding of SMM strategy and digital communication
• Ability to work with analytics and improve performance based on data
• Experience managing content production processes
• Knowledge of major social platforms (Instagram, TikTok, Telegram, etc.)
• English B1/B2 or higher (preferred)

Nice to Have

• Experience in entertainment / fintech industries
• Skills in Canva / CapCut / Figma
• Understanding of short-form video trends and viral content formats

We offer

• Fully remote work
• Flexible start time
  Opportunity to join a fast-growing product and make a direct impact

CRM Promo Manager (iGaming)

About the Role

We are looking for a data-driven CRM Promo Manager to develop and manage bonus offers and promotional campaigns across Casino and Sportsbook products. You will work closely with CRM and VIP teams to improve player engagement, retention, and campaign performance while maintaining bonus cost efficiency.
 

Responsibilities

• Develop and maintain the bonus matrix for VIP, active, and reactivated players
• Create and launch promotional campaigns, tournaments, and seasonal offers
• Write and maintain promotional Terms & Conditions (T&Cs)
• Coordinate bonus offers with CRM and VIP teams
• Monitor bonus costs and campaign ROI
• Analyze campaign performance (CR, Deposit Sum, Retention, Bonus Cost % of GGR)
• Maintain bonus documentation and offer library
• Contribute to the promotional calendar for Casino and Sportsbook

Requirements

• 3+ years of experience as a Promo Manager, Bonus Manager, CRM Manager, or similar role in iGaming
• Strong understanding of bonus mechanics, wagering, RTP, hold, and bonus cost
• Experience with player segmentation and CRM systems
• Ability to analyze campaign performance and make data-driven decisions
• Experience creating promotional rules and T&Cs
• English level sufficient to work with documentation

Tools

• CRM platforms
• Excel / Google Sheets
• Jira / Confluence

Nice to Have

• Experience with African or CIS markets
• Experience working with VIP players
• Knowledge of BetB2B, Soft2Bet, or similar platforms

Probation Goals

• Implement and document a bonus matrix
• Launch 2+ promotional campaigns with measurable results
• Build a VIP reactivation offer library
• Analyze ROI across bonus types and optimize ineffective offers
• Keep the bonus cost within the planned target

Working Conditions

• Remote work.
  Flexible start of the working day.
  
  
  
   

Affiliate Team Lead (Africa)
 

About the Role

We are looking for an experienced Affiliate Team Lead to drive and scale our affiliate program across African markets. You will own the regional strategy, lead a team of affiliate managers, and ensure sustainable growth through high-quality partnerships.
 

Responsibilities

• Own and execute the affiliate strategy across African markets.
• Lead, mentor, and develop a team of Affiliate Managers (hiring, onboarding, performance management).
• Scale partner acquisition: source, negotiate, and close high-value deals.
• Oversee key accounts and support the team in managing top-tier partners.
• Analyze partner performance (Power BI or аналогичные инструменты), identify growth opportunities, and optimize results.
• Define and improve commercial models (CPA, RevShare, Hybrid, Fixed).
• Ensure traffic quality and compliance with agreements.
• Work cross-functionally with marketing, product, content, and design teams.
• Build and expand a strong affiliate network in the region.
• Monitor market trends, competitors, and new opportunities in Africa.

Requirements

• 4+ years of experience in Affiliate Marketing, including at least 1 year in a Lead / Senior role.
• Proven hands-on experience in African markets (mandatory).
• Strong existing network of affiliate partners in the region.
• Experience with platforms/tools: BetB2B, Slack, Jira, Power BI (or similar).
• Deep understanding of key metrics: CR, NGR, ARPU, LTV, FTD.
• Strong leadership and team management skills.
• Experience structuring and negotiating high-value deals.

Skills

• Strategic thinking with strong execution skills.
• Advanced analytical mindset and data-driven decision-making.
• Strong negotiation and stakeholder management skills.
• Ability to identify fraud risks and ensure traffic quality.
• Ability to operate in fast-paced and high-growth environments.

Key Objectives

• Achieve and exceed regional targets (FTDs, deposits, revenue).
• Scale and optimize the affiliate partner portfolio.
• Build and manage a high-performing affiliate team.
• Expand into new GEOs within Africa.

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do:

• Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
• Optimize CRM: segmentation, personalization, and processes.
• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
• Manage all communication channels: email, push, SMS, messengers, in-app.
• Lead a team of retention managers and collaborate with cross-functional teams.

What we expect from you:

• 2+ years of experience in CRM / retention / database marketing.
• Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
• Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
• Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).
• English — Upper-Intermediate+ (working proficiency).

What we offer:

• Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
• Lead projects for implementing a new CRM and developing retention analytics.
• Work with international markets (CIS, Africa, MENA).
• Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!

VIP Manager (iGaming)
 

Responsibilities
— Manage a portfolio of VIP clients following established scripts and guidelines.
— Maintain daily/weekly touchpoints (messengers / calls / email), based on individual client needs.
— Provide basic personalized offers using a bonus matrix (cashback / free spins / free bets / bonuses).
— Control bonus issuance and ensure compliance with terms & conditions.
— Collect and analyze client feedback.
— Handle escalations (payments / verification / risk / support).
— Prepare basic reports as required.
 

Requirements
— 1.5–2+ years of experience in iGaming / online casino.
— Proven experience handling client objections.
— Strong understanding of VIP customer service and communication.
— High level of responsibility and attention to detail.
— Stress resistance, flexibility and adaptability.
— Excellent communication skills.
— Ability to multitask and work in a fast-paced environment.
— Team player mindset.
— Results-driven with understanding of key KPIs.
 

Languages
— English: B2+
 

Nice to Have
— Experience working with iGaming B2B CRM systems.
 

Working Conditions
— Remote work.
— Flexible start of the working day.