betviro.com

Affiliate Team Lead (Africa)
 

About the Role

We are looking for an experienced Affiliate Team Lead to drive and scale our affiliate program across African markets. You will own the regional strategy, lead a team of affiliate managers, and ensure sustainable growth through high-quality partnerships.
 

Responsibilities

• Own and execute the affiliate strategy across African markets.
• Lead, mentor, and develop a team of Affiliate Managers (hiring, onboarding, performance management).
• Scale partner acquisition: source, negotiate, and close high-value deals.
• Oversee key accounts and support the team in managing top-tier partners.
• Analyze partner performance (Power BI or аналогичные инструменты), identify growth opportunities, and optimize results.
• Define and improve commercial models (CPA, RevShare, Hybrid, Fixed).
• Ensure traffic quality and compliance with agreements.
• Work cross-functionally with marketing, product, content, and design teams.
• Build and expand a strong affiliate network in the region.
• Monitor market trends, competitors, and new opportunities in Africa.

Requirements

• 4+ years of experience in Affiliate Marketing, including at least 1 year in a Lead / Senior role.
• Proven hands-on experience in African markets (mandatory).
• Strong existing network of affiliate partners in the region.
• Experience with platforms/tools: BetB2B, Slack, Jira, Power BI (or similar).
• Deep understanding of key metrics: CR, NGR, ARPU, LTV, FTD.
• Strong leadership and team management skills.
• Experience structuring and negotiating high-value deals.

Skills

• Strategic thinking with strong execution skills.
• Advanced analytical mindset and data-driven decision-making.
• Strong negotiation and stakeholder management skills.
• Ability to identify fraud risks and ensure traffic quality.
• Ability to operate in fast-paced and high-growth environments.

Key Objectives

• Achieve and exceed regional targets (FTDs, deposits, revenue).
• Scale and optimize the affiliate partner portfolio.
• Build and manage a high-performing affiliate team.
• Expand into new GEOs within Africa.

We are looking for a creative and experienced SMM Manager to lead social media presence and drive brand growth across digital platforms.

You will be responsible for building content strategy, managing social channels, creating engaging content, and improving audience engagement and performance metrics.
 

Responsibilities

• Develop and execute SMM strategy across social media platforms
• Build content plans aligned with business goals, promotions, and sports events
• Create engaging content ideas (posts, stories, videos, Telegram, short-form content)
• Write copy in brand tone of voice
• Manage community communication and engagement
• Coordinate with designers and content creators
• Analyze performance metrics and prepare regular reports
• Test new content formats and optimize engagement

Requirements

• 2+ years of experience in SMM / social media / content marketing
• Experience in iGaming / betting industry will be a huge plus
• Strong copywriting and content creation skills
• Understanding of SMM strategy and digital communication
• Ability to work with analytics and improve performance based on data
• Experience managing content production processes
• Knowledge of major social platforms (Instagram, TikTok, Telegram, etc.)
• English B1/B2 or higher (preferred)

Nice to Have

• Experience in entertainment / fintech industries
• Skills in Canva / CapCut / Figma
• Understanding of short-form video trends and viral content formats

We offer

• Fully remote work
• Flexible start time
  Opportunity to join a fast-growing product and make a direct impact

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do:

• Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
• Optimize CRM: segmentation, personalization, and processes.
• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
• Manage all communication channels: email, push, SMS, messengers, in-app.
• Lead a team of retention managers and collaborate with cross-functional teams.

What we expect from you:

• 2+ years of experience in CRM / retention / database marketing.
• Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
• Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
• Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).
• English — Upper-Intermediate+ (working proficiency).

What we offer:

• Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
• Lead projects for implementing a new CRM and developing retention analytics.
• Work with international markets (CIS, Africa, MENA).
• Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!

Senior CRM Manager (iGaming / Sportsbook Retention)
 

We are looking for a CRM Manager to drive player engagement and retention within the sportsbook vertical. You will be responsible for lifecycle marketing, audience segmentation, and continuous optimization of CRM performance with a strong focus on betting behavior and events.
 

Responsibilities:

— Implement and develop RFM segmentation tailored to sportsbook (betting activity, frequency, stakes).
— Build and manage CRM plans by segments (pre-match / live / event-based campaigns).
— Manage communication channels (Email / Push / Onsite) with a focus on betting triggers.
— Work with sportsbook content (matches, tournaments, odds, promotions).
— Personalize offers and user journeys (free bets, odds boosts, cashback).
— Launch and optimize reactivation campaigns for betting users.
— Run A/B tests (offers, timing, events) and continuously improve performance.
— Analyze key metrics (bets, turnover, retention, LTV) and drive growth.

Requirements:

— 3+ years of experience in CRM / Retention.
— Proven experience in iGaming (sportsbook / betting).
— Strong understanding of betting behavior (seasonality, live betting, event-driven activity).
— Solid knowledge of CRM funnels and sportsbook KPIs.
— Experience with segmentation (RFM / behavioral segmentation).
— Analytical mindset and data-driven approach.

What You’ll Achieve (first months / probation period):

— Implement sportsbook-focused segmentation (RFM + behavioral).
— Structure CRM planning around key sports events.
— Improve conversion from registration to active bettors.
— Launch and scale reactivation campaigns.
— Increase CRM performance (conversion rates, turnover uplift).
— Deliver measurable results through A/B testing and analytics.

We Offer:

— Competitive salary.
— Work permit support.
— 5/2 working schedule.
— Flexible start of the working day.

Affiliate Manager (Africa Focus)
 

Responsibilities:

• Actively source new partners, conduct negotiations, manage accounts, and scale partnerships.
• Analyze partner performance using Power BI, track growth/decline trends, identify growth opportunities, and re-engage underperforming partners.
• Manage deals under Fix/CPA models, negotiate and secure favorable terms.
• Monitor compliance with agreements and ensure traffic quality.
• Coordinate tasks for content and design teams; manage promotional materials.
• Ensure timely execution of assigned tasks.

Requirements:

• Minimum 2 years of experience as an Affiliate Manager.
• Proven experience working with the African market (mandatory).
• Russian language proficiency (required).
• Hands-on experience with BetB2B, Slack, Jira; ability to analyze data in Power BI.
• Strong understanding of key metrics (CR, NGR, ARPU).

Skills:

• Ability to effectively analyze potential partner sources and identify fraud risks.
• Strong negotiation and problem-solving skills.
• Ability to manage challenging situations with partners.

Additional Requirements:

• Existing active affiliate partner base (mandatory).

Key Objectives:

• Achieve targets for the number of connected partners.
• Deliver on FTD count and deposit volume.
• Drive expansion into new markets.