betviro.com

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do:

• Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
• Optimize CRM: segmentation, personalization, and processes.
• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
• Manage all communication channels: email, push, SMS, messengers, in-app.
• Lead a team of retention managers and collaborate with cross-functional teams.

What we expect from you:

• 2+ years of experience in CRM / retention / database marketing.
• Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
• Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
• Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).
• English — Upper-Intermediate+ (working proficiency).

What we offer:

• Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
• Lead projects for implementing a new CRM and developing retention analytics.
• Work with international markets (CIS, Africa, MENA).
• Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!

We are looking for an experienced CRM Manager  (Casino & Sportsbook) with mandatory iGaming experience to drive player retention, engagement, and lifecycle marketing across our Casino and Sportsbook products.

In this role, you will be responsible for developing and executing CRM strategies, managing player segmentation, launching personalized campaigns, and continuously optimizing CRM performance through data analysis, automation, and A/B testing.
 

Responsibilities

• Develop and execute CRM strategies to improve player retention, engagement, and lifetime value.
• Build and optimize RFM and behavioral player segmentation.
• Plan, launch, and manage CRM campaigns across Email, Push, SMS, and Onsite channels.
• Design and execute lifecycle, promotional, and reactivation campaigns.
• Create personalized player journeys and targeted offers based on user behavior.
• Conduct A/B testing to improve campaign performance and engagement.
• Analyze CRM performance using key metrics such as Retention, LTV, GGR, Conversion Rate, and Player Activity.
• Collaborate closely with Product, Marketing, VIP, Analytics, and Design teams to improve the customer experience.
• Monitor industry trends and recommend new CRM initiatives and retention mechanics.

Requirements

• 2+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Mandatory experience in the iGaming industry (Casino and/or Sportsbook).
• Strong understanding of player behavior, retention mechanics, and customer lifecycle management.
• Hands-on experience with RFM and behavioral segmentation.
• Experience managing multi-channel CRM campaigns (Email, Push, SMS, Onsite).
• Strong analytical skills with a data-driven mindset.
• Experience working with CRM platforms and analytics tools.
• Upper-Intermediate English (B2) or higher.

Nice to Have

• Experience with CRM automation platforms such as Customer.io, Smartico, Optimove, Fast Track, or similar.
• Knowledge of bonus mechanics and promotional campaigns.
• Experience with SQL, Power BI, Tableau, or other BI tools.
• Understanding of VIP retention strategies.

We Offer

• Competitive salary.
• Fully remote work.
• Flexible start of the working day.
• Full-time position (5/2).
• Opportunity to work in a fast-growing international iGaming company operating in 17 countries worldwide.
• Professional development and career growth.
• Dynamic, international, and data-driven environment.

CRM Manager (Sportsbook)
 

About the Role

We are looking for a Senior CRM Manager to drive player retention and engagement across our Sportsbook product.

The role focuses on lifecycle marketing, audience segmentation, personalized communication, and continuous CRM performance optimization based on player behavior, betting activity, and sports event-driven campaigns.
 

Responsibilities

• Implement and develop RFM and behavioral segmentation.
• Build and manage CRM plans across different player segments.
• Manage CRM communication channels (Email, Push, Onsite, SMS).
• Develop and execute Sportsbook CRM campaigns around major sporting events, leagues, tournaments, and seasonal promotions.
• Personalize offers and customer journeys (free bets, cashback, reload bonuses, odds boosts, etc.).
• Launch and optimize reactivation campaigns.
• Run A/B tests (offers, timing, mechanics, events) and continuously improve CRM performance.
• Analyze key metrics such as Retention, LTV, Turnover, Bets, GGR, and Conversion Rate.
• Develop and optimize bonus mechanics, retention strategies, and customer engagement campaigns.

Requirements

• 3+ years of experience in CRM or Retention.
• Proven experience in Sportsbook is mandatory.
• Strong understanding of player behavior, retention mechanics, and lifecycle marketing.
• Experience with CRM funnels, customer segmentation, and key performance metrics.
• Hands-on experience with RFM and behavioral segmentation.
• Analytical mindset and data-driven approach.
• Experience working with CRM platforms and analytics tools.

What You'll Achieve During the First Months

• Optimize player segmentation and CRM strategy.
• Build a structured CRM plan for the Sportsbook product.
• Improve player retention and conversion rates.
• Launch and scale reactivation campaigns.
• Increase CRM performance through A/B testing and analytics.
• Deliver measurable improvements across key CRM metrics.

We Offer

• Competitive salary.
• Work permit support.
• 5/2 working schedule.
• Flexible start of the working day.

About the Role

We are looking for an experienced Senior SEO Manager to drive organic growth, strengthen our brand presence, and improve search visibility across multiple international markets.

The ideal candidate has strong expertise in Technical SEO, Brand SERP optimization, Online Reputation Management (ORM), and multilingual SEO within the iGaming industry.
 

Responsibilities

• Develop and execute SEO strategies across multiple GEOs.
• Optimize website performance and technical SEO.
• Manage Brand SERP and online reputation.
• Monitor branded search results and competitor activity.
• Improve organic rankings and website visibility.
• Build high-quality backlinks and manage Digital PR initiatives.
• Collaborate with Content, Product, Affiliate, and Marketing teams.
• Analyze SEO performance and prepare regular reports.
• Conduct keyword research and optimize multilingual content.

Requirements

• 3+ years of SEO experience.
• Mandatory experience in the iGaming industry.
• Strong knowledge of Technical SEO and Google Search Console.
• Experience with Brand SERP and ORM.
• Hands-on experience with Ahrefs, Semrush or similar SEO tools.
• Understanding of multilingual SEO and international markets.
• Analytical mindset and data-driven approach.
• Upper-Intermediate English (B2+) or higher.

Nice to Have

• Experience with Trustpilot, AskGamblers, Casino.org or similar review platforms.
• Knowledge of E-E-A-T principles and Digital PR.
• Experience with multi-domain projects and affiliate marketing.

We Offer

• Competitive salary.
• Fully remote position.
• Flexible working hours.
• Opportunity to work with an international iGaming company operating across multiple markets.
• Professional growth in a fast-paced environment.

About the Role

We are looking for an experienced Financial Manager (Planning & Analysis) to oversee financial planning, budgeting, forecasting, and analytical processes across the business. In this role, you will support strategic decision-making by providing accurate financial insights, monitoring business performance, and identifying opportunities to improve efficiency and profitability.

In addition to core financial planning responsibilities, you will participate in payment approval processes, bonus validation, affiliate payment reviews, and payment cost optimization initiatives.
 

Key Responsibilities

Financial Planning & Budgeting

• Coordinate the preparation and consolidation of annual, quarterly, and monthly budgets.
• Develop and maintain financial forecasts and business plans.
• Monitor budget execution and perform regular plan-versus-actual variance analysis.
• Consolidate weekly budget updates and provide relevant commentary on deviations.

Financial Analysis & Reporting

• Analyze the company's financial performance and key business indicators.
• Prepare regular management reports and analytical materials for senior leadership.
• Identify financial trends, risks, and growth opportunities.

Cost Control & Profitability Analysis

• Monitor expenses and ensure compliance with approved budgets.
• Conduct profitability analysis across products, projects, departments, and business units.
• Develop recommendations aimed at optimizing costs and improving operational efficiency.

Forecasting & Financial Modelling

• Build and maintain financial models to support business planning and decision-making.
• Forecast revenue, expenses, and profitability.
• Perform scenario analysis and evaluate the financial impact of business initiatives and strategic decisions.

Financial Data Management

• Collect, consolidate, and validate financial data from multiple sources.
• Ensure the accuracy, consistency, and timeliness of financial information.
• Prepare ad hoc analyses and presentations for management purposes.

Financial Risk Management

• Identify and assess financial risks and performance deviations.
• Monitor key financial indicators and highlight areas requiring management attention.
• Recommend actions to mitigate financial risks and strengthen financial controls.

Business Partnership

• Partner with department heads and provide financial guidance to support decision-making.
• Assist business units in evaluating new initiatives, projects, and investment opportunities.
• Act as a trusted financial advisor across the organization.

Process Improvement & Automation

• Continuously improve financial planning and reporting processes.
• Support the implementation and enhancement of financial systems and tools.
• Drive automation initiatives within reporting and analytical workflows.

Payment Approval & Validation

• Review and approve payment requests through internal systems and workflows.
• Validate affiliate partner payments in accordance with established processes and agreements.
• Ensure the accuracy and compliance of approved payments.

KPI Calculation & Bonus Validation

• Calculate incentive payouts for VIP teams based on approved KPI frameworks.
• Calculate incentive payouts for Affiliate teams.
• Validate bonus calculations for other departments when required.

Payment Cost Optimization

• Monitor and optimize payment processing costs and payment method performance.
• Participate in managing and improving payment routing and cascading strategies.
• Support negotiations and integrations with payment service providers.
• Prepare reports and analyses on payment efficiency, provider performance, and associated costs.

Requirements

• Bachelor's degree in Finance, Economics, Accounting, or a related field.
• 3+ years of experience in financial planning, financial analysis, controlling, or a similar finance role.
• Strong experience in budgeting, forecasting, and management reporting.
• Advanced financial modelling and analytical skills.
• Advanced proficiency in Microsoft Excel and/or Google Sheets.
• Excellent attention to detail and ability to work with large volumes of data.
• Strong communication and stakeholder management skills.
• Ability to prioritize tasks and work effectively in a dynamic environment.
• Upper-Intermediate English level or higher.
• Previous experience in the iGaming industry would be considered a strong advantage.

Nice to Have

• Understanding of affiliate business models and performance-based payment structures.
• Experience working with payment service providers and payment analytics.
• Knowledge of BI tools (Power BI, Tableau) and/or SQL.
• Experience in financial process automation and systems implementation.

What We Expect from the Successful Candidate

• High level of ownership and accountability.
• Strong analytical mindset and problem-solving skills.
• Ability to translate financial data into actionable business recommendations.
• Proactive approach to identifying opportunities for improvement and driving change.
• Collaborative attitude and confidence in working with cross-functional teams.