betviro.com

We are looking for an experienced and proactive SMM Manager to join our international iGaming project focused on Casino & Sportsbook.

We need someone who goes beyond content creation and social media management. Our ideal candidate understands how to turn social media into an effective player acquisition channel, develop GEO-specific strategies, drive registrations and First-Time Deposits (FTDs), and continuously test new growth opportunities.

Previous experience in iGaming (Casino and/or Sportsbook) is mandatory.
 

Key Responsibilities

• Develop and execute comprehensive SMM strategies tailored to specific GEOs, target audiences, and local market trends.
• Manage and grow Telegram channels and other relevant social media platforms, focusing on audience engagement, traffic, registrations, and depositing players.
• Independently research, evaluate, and select Telegram channels for paid advertising placements.
• Negotiate advertising rates, optimize placement costs, and manage Telegram advertising budgets efficiently.
• Analyze Telegram channel performance, verify audience quality and reach, identify fake engagement, and assess advertising effectiveness.
• Develop and test player acquisition and engagement mechanics, including promotions, giveaways, interactive campaigns, and event-driven content.
• Create content strategies based on major sporting events, casino trends, local interests, and relevant industry news.
• Monitor key performance metrics, including traffic, registrations, FTDs, deposits, engagement, and acquisition costs.
• Identify reasons for declining registrations or deposits and proactively develop, test, and implement improvement strategies.
• Conduct competitor analysis, identify new growth opportunities, and continuously optimize SMM performance.
• Collaborate with Design, CRM, Affiliate, and Marketing teams to execute campaigns and achieve business objectives.

Requirements

• Proven experience in iGaming (Casino and/or Sportsbook) — mandatory.
• Hands-on experience independently developing and implementing SMM strategies for specific GEOs.
• Strong practical experience with Telegram advertising: channel research, media buying, audience analysis, fraud detection, rate negotiation, and performance evaluation.
• Proven ability to drive not only followers and engagement but also traffic, registrations, FTDs, and deposits through social media.
• Successful cases of player acquisition and conversion growth through SMM activities.
• Experience developing, testing, and optimizing acquisition and engagement strategies.
• Strong analytical skills and the ability to evaluate campaign performance and optimize advertising budgets.
• Good understanding of sports, casino products, major sporting events, and iGaming audience behavior.
• Ability to independently identify growth opportunities, generate hypotheses, and implement solutions.
• Proactive, results-driven mindset with strong ownership and problem-solving skills.

Nice to Have

• Experience managing Telegram channels for iGaming Affiliate Programs.
• Experience working with African, MENA, CIS, or Asian markets.
• Experience with the 1xBet / BetB2B platform.
• Experience launching and scaling social media channels in new GEOs.
• Experience collaborating with influencers, Telegram communities, and local content creators.

What We Offer

• Fully remote, full-time position.
• Opportunity to work with international Casino & Sportsbook products.
• Freedom to develop and implement your own SMM strategies and growth initiatives.
• Opportunities to test new acquisition channels, creative approaches, and marketing hypotheses.
• Collaboration with experienced Marketing, Affiliate, CRM, and Product teams.
• Competitive salary based on experience and qualifications.
• Professional growth and the opportunity to directly influence business performance.

We are looking for an experienced Product Analyst with a strong iGaming background to analyze product performance, player behavior, acquisition quality, and key business metrics.

The role requires a strong understanding of both product analytics and affiliate traffic economics within Casino and/or Sportsbook.
 

Responsibilities

• Analyze key iGaming metrics: GGR, NGR, LTV, ARPU, Retention, Churn, Conversion, ROI, Payback
• Analyze player behavior, cohorts, segmentation and lifecycle
• Identify bottlenecks and growth opportunities across the registration → deposit → active player funnel
• Conduct deep-dive product analysis and turn data into actionable business recommendations
• Design, evaluate and interpret A/B tests
• Analyze the impact of product changes, bonuses, promotions and new features
• Build and maintain dashboards and automated reporting
• Analyze affiliate traffic performance by partner, source, GEO and acquisition model
• Evaluate traffic quality based on FTD, Deposits, GGR/NGR, LTV, Retention, ROI and Payback
• Analyze CPA, RevShare and Hybrid acquisition models and partner performance
• Identify high- and low-performing traffic sources and opportunities for optimization and scaling
• Work closely with Product, Affiliate, CRM and Marketing teams

Requirements

• 3+ years of experience in Product / Data Analytics
• Hands-on iGaming / Gambling experience is mandatory
• Strong understanding of Casino and/or Sportsbook products and player behavior
• Strong knowledge of SQL
• Experience with Power BI, Tableau, Looker or similar BI tools
• Strong experience with cohort, funnel, retention and LTV analysis
• Practical experience with A/B testing
• Understanding of iGaming affiliate marketing and traffic economics
• Experience analyzing affiliate traffic and partner performance
• Understanding of CPA, RevShare, Hybrid, CAC, ROI and Payback
• Python for data analysis is a strong advantage
• Ability to translate data into clear conclusions and business recommendations

We Offer

• Competitive salary.
• Fully remote position.
• Flexible working hours.
• Opportunity to work with an international iGaming company operating across multiple markets.
• Professional growth in a fast-paced environment.

Candidates without previous iGaming / Gambling experience will not be considered

We are looking for an experienced Head of CRM, Retention & VIP in the iGaming / betting / casino industry to take full ownership of player lifecycle management, retention strategy, and VIP development.

The key objective of the role is to drive Retention, LTV, NGR and player value through CRM, lifecycle management, personalization, loyalty, and VIP strategies.
 

What you will do:

• Develop and own the overall CRM, Retention & VIP strategy across international markets.
• Drive key business metrics: Retention, LTV, NGR, ARPU, repeat deposits, churn and reactivation.
• Build and optimize the full player lifecycle: onboarding, activation, retention, loyalty, reactivation and VIP.
• Develop segmentation and personalization strategies based on player behavior and value.
• Own CRM communication across Email, Push, SMS, Messengers and In-App channels.
• Develop and optimize bonus, promotional and loyalty mechanics based on player segments and profitability.
• Build and develop the VIP direction, including VIP segmentation, player engagement, retention, loyalty and personalized offers.
• Define KPIs and performance standards for CRM / Retention and VIP teams.
• Lead, develop and scale the teams, including managers and team leads.
• Build a structured approach to A/B testing and CRM/Retention analytics.
• Evaluate campaign and player performance using NGR, LTV, ARPU, Retention, Churn, ROI and other key metrics.
• Work closely with Product, Analytics, Marketing, Bonus, Support and Payments teams.
• Lead CRM implementation and process automation initiatives.

What we expect from you:

• 3+ years of experience in CRM / Retention / Lifecycle Marketing within iGaming, including leadership experience.
• Strong hands-on experience with Casino and/or Sportsbook products.
• Proven experience building and scaling CRM / Retention strategies and teams.
• Experience with VIP / high-value player management or close collaboration with VIP teams.
• Strong understanding of player lifecycle, segmentation, personalization, loyalty and reactivation.
• Strong understanding of NGR, LTV, ARPU, Retention, Churn, Bonus Cost, ROI and player profitability.
• Experience with CRM platforms, ESPs, analytics and BI tools.
• Strong analytical and data-driven approach to decision-making.
• Experience managing teams and cross-functional projects.
• English — Upper-Intermediate.

What we offer:

• Full ownership of CRM, Retention and VIP directions.
• Direct impact on key business metrics and player value.
• Opportunity to develop and scale CRM and VIP teams.
• Lead CRM implementation, automation and retention analytics projects.
• Work across international markets including CIS, Africa, Asia and EU.
• Remote, full-time position in an international iGaming team.

We are looking for an experienced Digital Marketing Manager to drive profitable growth across our Casino & Sportsbook products.

Previous experience in the iGaming industry (Casino and/or Sportsbook) is a must. Candidates without relevant iGaming experience will not be considered.
 

We need a results-driven professional who understands how to turn digital marketing channels into revenue-generating opportunities. The ideal candidate knows how to attract high-quality players, optimize acquisition costs, and scale profitable campaigns.
 

Responsibilities

• Develop and execute a performance-driven digital marketing strategy focused on player acquisition, revenue growth, and profitability.
• Identify, test, and scale effective acquisition channels, including Google Ads, Meta Ads, PPC, SEO, ASO, UAC, Influencer Marketing, Social Media, Telegram, Native/Display Advertising, and other relevant sources.
• Manage marketing budgets and optimize spending across channels to maximize ROI.
• Analyze the entire acquisition funnel, from traffic and registrations to FTDs, repeat deposits, and NGR.
• Monitor and improve key performance metrics: FTD, CPA, CAC, Deposit Amount, NGR, LTV, ROAS, and ROI.
• Identify new growth opportunities across different GEOs, audiences, and traffic sources.
• Conduct A/B testing of campaigns, creatives, landing pages, and acquisition funnels.
• Work closely with CRM, Affiliate, Product, and Analytics teams to improve player conversion, retention, and monetization.
• Research competitors, market trends, and emerging digital marketing opportunities.
• Prepare performance reports and provide actionable recommendations for improving profitability.

Requirements

• 3+ years of experience in Digital / Performance Marketing.
• Mandatory hands-on experience in iGaming (Casino and/or Sportsbook).
• Demonstrated success in acquiring depositing players and scaling profitable marketing campaigns.
• Strong understanding of iGaming business metrics, including FTD, CPA, Deposits, NGR, LTV, and ROI.
• Hands-on experience with multiple digital acquisition channels and a solid understanding of their performance and economics.
• Proven ability to manage marketing budgets and make data-driven investment decisions.
• Experience with marketing analytics, attribution, tracking tools, and conversion optimization.
• Ability to independently identify growth opportunities, test hypotheses, and deliver measurable business results.
• Understanding of iGaming advertising restrictions and GEO-specific marketing requirements.
• Strong analytical skills, commercial mindset, and a proactive approach to problem-solving.

Nice to Have

• Experience with the BetB2B / 1xBet platform.
• Experience in African, MENA, CIS, or Asian markets.
• Successful track record of launching and scaling new GEOs.
• Experience building marketing strategies from scratch.
• Experience managing external agencies, contractors, or marketing teams.

What We Offer

• Fully remote, full-time position.
• Opportunity to work with international Casino & Sportsbook products.
• Direct influence on marketing strategy and business growth.
• Freedom to test new approaches and scale successful initiatives.
• Competitive compensation based on experience and expertise.
• Collaborative team and opportunities for professional development.

About the Role

We are looking for an experienced Affiliate Team Lead to drive and scale our affiliate program across multiple markets. You will be responsible for developing and executing affiliate strategies, leading a team of Affiliate Managers, building long-term partnerships, and driving sustainable growth through high-quality traffic acquisition.
 

Responsibilities

• Own and execute the affiliate strategy across target markets.
• Lead, mentor, and develop a team of Affiliate Managers (hiring, onboarding, performance management).
• Scale partner acquisition by sourcing, negotiating, and closing high-value deals.
• Oversee key affiliate accounts and support the team in managing top-tier partners.
• Analyze partner performance using Power BI or similar tools, identify growth opportunities, and optimize results.
• Define and improve commercial models (CPA, RevShare, Hybrid, Fixed Fee).
• Ensure traffic quality and compliance with partnership agreements.
• Collaborate closely with Marketing, Product, CRM, Content, and Design teams.
• Build and expand a strong network of affiliates and strategic partners.
• Monitor industry trends, competitor activities, and new business opportunities.

Requirements

• 3+ years of experience in Affiliate Marketing within the iGaming industry.
• At least 1 year of experience in a Team Lead, Lead, or Senior Affiliate role.
• Mandatory hands-on experience working with affiliate programs in one or more of the following regions: CIS, Europe, Africa, or Asia.
• Proven experience managing and developing affiliate teams.
• Strong network of affiliate partners and media buyers.
• Experience with platforms and tools such as BetB2B, Slack, Jira, Power BI, or similar.
• Deep understanding of key performance metrics, including CR, NGR, ARPU, LTV, and FTD.
• Strong leadership, negotiation, and stakeholder management skills.
• Experience structuring and negotiating high-value commercial deals.
• Upper-Intermediate English or higher.

Skills

• Strategic thinking combined with a hands-on approach.
• Strong analytical and data-driven mindset.
• Excellent communication and leadership skills.
• Ability to identify fraud risks and maintain traffic quality.
• Ability to thrive in a fast-paced and high-growth environment.

Key Objectives

• Achieve and exceed acquisition, revenue, and partnership targets.
• Scale and optimize the affiliate partner portfolio.
• Build and manage a high-performing affiliate team.
• Identify and launch new growth opportunities across target markets.
• Strengthen relationships with key partners and maximize long-term business value.

We Offer

• Competitive salary.
• Work permit support.
• 5/2 working schedule.
• Flexible start of the working day.
  
   

Affiliate Team Lead (Africa, Asia, CIS)
 

About the Role

We are looking for an experienced Affiliate Team Lead to drive and scale our affiliate program across African markets. You will own the regional strategy, lead a team of affiliate managers, and ensure sustainable growth through high-quality partnerships.
 

Responsibilities

• Own and execute the affiliate strategy across African markets.
• Lead, mentor, and develop a team of Affiliate Managers (hiring, onboarding, performance management).
• Scale partner acquisition: source, negotiate, and close high-value deals.
• Oversee key accounts and support the team in managing top-tier partners.
• Analyze partner performance (Power BI or similar tools), identify growth opportunities, and optimize results.
• Define and improve commercial models (CPA, RevShare, Hybrid, Fixed).
• Ensure traffic quality and compliance with agreements.
• Work cross-functionally with marketing, product, content, and design teams.
• Build and expand a strong affiliate network in the region.
• Monitor market trends, competitors, and new opportunities in Africa.

Requirements

• 4+ years of experience in Affiliate Marketing, including at least 1 year in a Lead / Senior role.
• Proven hands-on experience in African markets (mandatory).
• Strong existing network of affiliate partners in the region.
• Experience with platforms/tools: BetB2B, Slack, Jira, Power BI (or similar).
• Deep understanding of key metrics: CR, NGR, ARPU, LTV, FTD.
• Strong leadership and team management skills.
• Experience structuring and negotiating high-value deals.

Skills

• Strategic thinking with strong execution skills.
• Advanced analytical mindset and data-driven decision-making.
• Strong negotiation and stakeholder management skills.
• Ability to identify fraud risks and ensure traffic quality.
• Ability to operate in fast-paced and high-growth environments.

Key Objectives

• Achieve and exceed regional targets (FTDs, deposits, revenue).
• Scale and optimize the affiliate partner portfolio.
• Build and manage a high-performing affiliate team.
• Expand into new GEOs within Africa.

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do:

• Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
• Optimize CRM: segmentation, personalization, and processes.
• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
• Manage all communication channels: email, push, SMS, messengers, in-app.
• Lead a team of retention managers and collaborate with cross-functional teams.

What we expect from you:

• 2+ years of experience in CRM / retention / database marketing.
• Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
• Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
• Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).
• English — Upper-Intermediate+ (working proficiency).

What we offer:

• Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
• Lead projects for implementing a new CRM and developing retention analytics.
• Work with international markets (CIS, Africa, MENA).
• Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!