betviro.com

Affiliate Team Lead (Africa, Asia, CIS)
 

About the Role

We are looking for an experienced Affiliate Team Lead to drive and scale our affiliate program across African markets. You will own the regional strategy, lead a team of affiliate managers, and ensure sustainable growth through high-quality partnerships.
 

Responsibilities

• Own and execute the affiliate strategy across African markets.
• Lead, mentor, and develop a team of Affiliate Managers (hiring, onboarding, performance management).
• Scale partner acquisition: source, negotiate, and close high-value deals.
• Oversee key accounts and support the team in managing top-tier partners.
• Analyze partner performance (Power BI or similar tools), identify growth opportunities, and optimize results.
• Define and improve commercial models (CPA, RevShare, Hybrid, Fixed).
• Ensure traffic quality and compliance with agreements.
• Work cross-functionally with marketing, product, content, and design teams.
• Build and expand a strong affiliate network in the region.
• Monitor market trends, competitors, and new opportunities in Africa.

Requirements

• 4+ years of experience in Affiliate Marketing, including at least 1 year in a Lead / Senior role.
• Proven hands-on experience in African markets (mandatory).
• Strong existing network of affiliate partners in the region.
• Experience with platforms/tools: BetB2B, Slack, Jira, Power BI (or similar).
• Deep understanding of key metrics: CR, NGR, ARPU, LTV, FTD.
• Strong leadership and team management skills.
• Experience structuring and negotiating high-value deals.

Skills

• Strategic thinking with strong execution skills.
• Advanced analytical mindset and data-driven decision-making.
• Strong negotiation and stakeholder management skills.
• Ability to identify fraud risks and ensure traffic quality.
• Ability to operate in fast-paced and high-growth environments.

Key Objectives

• Achieve and exceed regional targets (FTDs, deposits, revenue).
• Scale and optimize the affiliate partner portfolio.
• Build and manage a high-performing affiliate team.
• Expand into new GEOs within Africa.

About the Role

We are looking for an experienced Affiliate Team Lead to drive and scale our affiliate program across multiple markets. You will be responsible for developing and executing affiliate strategies, leading a team of Affiliate Managers, building long-term partnerships, and driving sustainable growth through high-quality traffic acquisition.
 

Responsibilities

• Own and execute the affiliate strategy across target markets.
• Lead, mentor, and develop a team of Affiliate Managers (hiring, onboarding, performance management).
• Scale partner acquisition by sourcing, negotiating, and closing high-value deals.
• Oversee key affiliate accounts and support the team in managing top-tier partners.
• Analyze partner performance using Power BI or similar tools, identify growth opportunities, and optimize results.
• Define and improve commercial models (CPA, RevShare, Hybrid, Fixed Fee).
• Ensure traffic quality and compliance with partnership agreements.
• Collaborate closely with Marketing, Product, CRM, Content, and Design teams.
• Build and expand a strong network of affiliates and strategic partners.
• Monitor industry trends, competitor activities, and new business opportunities.

Requirements

• 3+ years of experience in Affiliate Marketing within the iGaming industry.
• At least 1 year of experience in a Team Lead, Lead, or Senior Affiliate role.
• Mandatory hands-on experience working with affiliate programs in one or more of the following regions: CIS, Europe, Africa, or Asia.
• Proven experience managing and developing affiliate teams.
• Strong network of affiliate partners and media buyers.
• Experience with platforms and tools such as BetB2B, Slack, Jira, Power BI, or similar.
• Deep understanding of key performance metrics, including CR, NGR, ARPU, LTV, and FTD.
• Strong leadership, negotiation, and stakeholder management skills.
• Experience structuring and negotiating high-value commercial deals.
• Upper-Intermediate English or higher.

Skills

• Strategic thinking combined with a hands-on approach.
• Strong analytical and data-driven mindset.
• Excellent communication and leadership skills.
• Ability to identify fraud risks and maintain traffic quality.
• Ability to thrive in a fast-paced and high-growth environment.

Key Objectives

• Achieve and exceed acquisition, revenue, and partnership targets.
• Scale and optimize the affiliate partner portfolio.
• Build and manage a high-performing affiliate team.
• Identify and launch new growth opportunities across target markets.
• Strengthen relationships with key partners and maximize long-term business value.

We Offer

• Competitive salary.
• Work permit support.
• 5/2 working schedule.
• Flexible start of the working day.
  
   

We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.

What you will do:

• Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
• Optimize CRM: segmentation, personalization, and processes.
• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
• Manage all communication channels: email, push, SMS, messengers, in-app.
• Lead a team of retention managers and collaborate with cross-functional teams.

What we expect from you:

• 2+ years of experience in CRM / retention / database marketing.
• Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
• Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
• Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).
• English — Upper-Intermediate+ (working proficiency).

What we offer:

• Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
• Lead projects for implementing a new CRM and developing retention analytics.
• Work with international markets (CIS, Africa, MENA).
• Build and manage a retention team and implement industry best practices.

If you are ready to drive company growth through player retention and lead a team of professionals, join us!

We are looking for an experienced CRM Manager  (Casino & Sportsbook) with mandatory iGaming experience to drive player retention, engagement, and lifecycle marketing across our Casino and Sportsbook products.

In this role, you will be responsible for developing and executing CRM strategies, managing player segmentation, launching personalized campaigns, and continuously optimizing CRM performance through data analysis, automation, and A/B testing.
 

Responsibilities

• Develop and execute CRM strategies to improve player retention, engagement, and lifetime value.
• Build and optimize RFM and behavioral player segmentation.
• Plan, launch, and manage CRM campaigns across Email, Push, SMS, and Onsite channels.
• Design and execute lifecycle, promotional, and reactivation campaigns.
• Create personalized player journeys and targeted offers based on user behavior.
• Conduct A/B testing to improve campaign performance and engagement.
• Analyze CRM performance using key metrics such as Retention, LTV, GGR, Conversion Rate, and Player Activity.
• Collaborate closely with Product, Marketing, VIP, Analytics, and Design teams to improve the customer experience.
• Monitor industry trends and recommend new CRM initiatives and retention mechanics.

Requirements

• 2+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Mandatory experience in the iGaming industry (Casino and/or Sportsbook).
• Strong understanding of player behavior, retention mechanics, and customer lifecycle management.
• Hands-on experience with RFM and behavioral segmentation.
• Experience managing multi-channel CRM campaigns (Email, Push, SMS, Onsite).
• Strong analytical skills with a data-driven mindset.
• Experience working with CRM platforms and analytics tools.
• Upper-Intermediate English (B2) or higher.

Nice to Have

• Experience with CRM automation platforms such as Customer.io, Smartico, Optimove, Fast Track, or similar.
• Knowledge of bonus mechanics and promotional campaigns.
• Experience with SQL, Power BI, Tableau, or other BI tools.
• Understanding of VIP retention strategies.

We Offer

• Competitive salary.
• Fully remote work.
• Flexible start of the working day.
• Full-time position (5/2).
• Opportunity to work in a fast-growing international iGaming company operating in 17 countries worldwide.
• Professional development and career growth.
• Dynamic, international, and data-driven environment.

CRM Manager (Sportsbook)
 

About the Role

We are looking for a Senior CRM Manager to drive player retention and engagement across our Sportsbook product.

The role focuses on lifecycle marketing, audience segmentation, personalized communication, and continuous CRM performance optimization based on player behavior, betting activity, and sports event-driven campaigns.
 

Responsibilities

• Implement and develop RFM and behavioral segmentation.
• Build and manage CRM plans across different player segments.
• Manage CRM communication channels (Email, Push, Onsite, SMS).
• Develop and execute Sportsbook CRM campaigns around major sporting events, leagues, tournaments, and seasonal promotions.
• Personalize offers and customer journeys (free bets, cashback, reload bonuses, odds boosts, etc.).
• Launch and optimize reactivation campaigns.
• Run A/B tests (offers, timing, mechanics, events) and continuously improve CRM performance.
• Analyze key metrics such as Retention, LTV, Turnover, Bets, GGR, and Conversion Rate.
• Develop and optimize bonus mechanics, retention strategies, and customer engagement campaigns.

Requirements

• 3+ years of experience in CRM or Retention.
• Proven experience in Sportsbook is mandatory.
• Strong understanding of player behavior, retention mechanics, and lifecycle marketing.
• Experience with CRM funnels, customer segmentation, and key performance metrics.
• Hands-on experience with RFM and behavioral segmentation.
• Analytical mindset and data-driven approach.
• Experience working with CRM platforms and analytics tools.

What You'll Achieve During the First Months

• Optimize player segmentation and CRM strategy.
• Build a structured CRM plan for the Sportsbook product.
• Improve player retention and conversion rates.
• Launch and scale reactivation campaigns.
• Increase CRM performance through A/B testing and analytics.
• Deliver measurable improvements across key CRM metrics.

We Offer

• Competitive salary.
• Work permit support.
• 5/2 working schedule.
• Flexible start of the working day.

About the Role
 

We are looking for a motivated Junior Affiliate Manager to join our iGaming affiliate team and work with partners across Africa, Asia, and CIS markets.

This role is a great opportunity for someone with initial affiliate experience who wants to grow within iGaming, develop a strong partner network, and gain hands-on experience with international markets.
 

Responsibilities

• Search for and attract new affiliate partners across Africa, Asia, and CIS.
• Build and maintain relationships with existing partners.
• Support partner onboarding and help with day-to-day communication.
• Negotiate basic cooperation terms under CPA, RevShare, Hybrid, and Fixed models.
• Monitor partner performance and traffic quality.
• Track key results such as FTDs, deposits, conversions, and NGR.
• Prepare regular reports on partner activity and performance.
• Work closely with the Affiliate Team Lead and other Affiliate Managers.
• Coordinate with Marketing, Product, Content, and Design teams when needed.
• Research new traffic sources, partners, and market opportunities.

Requirements

• 6+ months of experience in Affiliate Marketing within iGaming / Gambling.
• Practical experience with at least one of the following regions: Africa, Asia, or CIS.
• Basic understanding of affiliate models: CPA, RevShare, Hybrid, Fixed.
• Understanding of key affiliate metrics such as FTD, CR, deposits, NGR, and ROI.
• Experience communicating and negotiating with affiliate partners.
• Ability and willingness to actively search for new partners.
• English at Intermediate level or higher for international markets.
• Good communication and organizational skills.
• Result-oriented mindset and willingness to learn and grow.

Nice to Have

• Existing affiliate contacts or partner network.
• Experience with affiliate platforms and tracking systems.
• Experience with BetB2B or similar iGaming platforms.
• Basic understanding of traffic quality and affiliate fraud.
• Experience working with multiple GEOs.

Key Objectives

• Build a pipeline of new potential affiliate partners.
• Successfully onboard and activate new partners.
• Develop long-term relationships with active affiliates.
• Generate quality traffic and contribute to FTD, deposit, and revenue targets.
• Gradually build expertise and a strong affiliate network within assigned GEOs.

About the Role
 

We are looking for a Junior Promo Manager to support the execution and optimization of promotional campaigns within our iGaming platform.

In this role, you will be responsible for bonus operations, coordinating cross-functional tasks, monitoring campaign performance, and ensuring the smooth execution of promotional activities. You will work closely with Product, CRM, Analytics, Customer Support, and Development teams.

This is an excellent opportunity for someone who wants to grow into a Promo Manager role in the future.
 

Responsibilities

• Configure and launch bonus campaigns and promotional mechanics.
• Process bonus requests and credit bonuses through the CRM system.
• Create and maintain bonus configurations and promotional settings.
• Coordinate tasks with Product, CRM, Analytics, Customer Support, and Development teams.
• Monitor implementation timelines and ensure timely delivery.
• Analyze the performance of promotional campaigns and prepare reports.
• Monitor bonus usage and identify bonus abuse or suspicious activity.
• Support analysts by preparing requirements for bonus calculations and reporting.
• Maintain documentation related to bonus processes and promotional activities.
• Keep records of active promotions and bonus programs.

Requirements

• 1+ year of experience in the iGaming industry.
• Understanding of promotional mechanics, including Welcome Bonuses, Cashback, Free Spins, Loyalty Programs, Referral Programs, etc.
• Experience working with CRM systems (Customer.io, Bloomreach, BetB2B, or similar is a plus).
• Good knowledge of Excel or Google Sheets.
• Understanding of bonus-related metrics such as Wagering, ROI, Bonus Cost, and Margin.
• Experience working with task management systems (Jira, Asana, YouTrack, or similar).
• English level: Intermediate (B1+) or higher.
• Strong analytical skills and attention to detail.

Nice to Have

• Experience with bonus abuse prevention and fraud detection.
• Experience preparing analytical reports and performance reviews.
• Knowledge of Confluence or other documentation tools.
• Experience working in cross-functional teams.

What We Offer

• Remote work.
• International iGaming environment.
• Opportunities for professional growth and career development.
• The chance to grow into a Promo Manager responsible for your own region.
• A collaborative and supportive team focused on delivering high-quality products.

About the Role

We are looking for an experienced Senior SEO Manager to drive organic growth, strengthen our brand presence, and improve search visibility across multiple international markets.

The ideal candidate has strong expertise in Technical SEO, Brand SERP optimization, Online Reputation Management (ORM), and multilingual SEO within the iGaming industry.
 

Responsibilities

• Develop and execute SEO strategies across multiple GEOs.
• Optimize website performance and technical SEO.
• Manage Brand SERP and online reputation.
• Monitor branded search results and competitor activity.
• Improve organic rankings and website visibility.
• Build high-quality backlinks and manage Digital PR initiatives.
• Collaborate with Content, Product, Affiliate, and Marketing teams.
• Analyze SEO performance and prepare regular reports.
• Conduct keyword research and optimize multilingual content.

Requirements

• 3+ years of SEO experience.
• Mandatory experience in the iGaming industry.
• Strong knowledge of Technical SEO and Google Search Console.
• Experience with Brand SERP and ORM.
• Hands-on experience with Ahrefs, Semrush or similar SEO tools.
• Understanding of multilingual SEO and international markets.
• Analytical mindset and data-driven approach.
• Upper-Intermediate English (B2+) or higher.

Nice to Have

• Experience with Trustpilot, AskGamblers, Casino.org or similar review platforms.
• Knowledge of E-E-A-T principles and Digital PR.
• Experience with multi-domain projects and affiliate marketing.

We Offer

• Competitive salary.
• Fully remote position.
• Flexible working hours.
• Opportunity to work with an international iGaming company operating across multiple markets.
• Professional growth in a fast-paced environment.