BALTENT

We’re looking for an experienced Media Buyer / User Acquisition Manager to join our growth team. If you know how to drive traffic that converts - and love optimizing campaigns across multiple Ad Networks - this role is for you.

What You’ll Do

• Plan, launch, and scale campaigns across push, pop, native, teaser, and banner ads
• Manage budgets and performance for Tier 1 & Tier 2 geos
• Analyze traffic sources, conversion data, and ROI metrics
• Test new partners, creatives, and formats to expand reach
• Collaborate with analytics and creative teams for continuous improvement

What We’re Looking For

• Proven experience with AdNetworks and user acquisition campaigns
• Strong analytical and optimization skills
• Understanding of performance marketing metrics (CPC, CPM, CPA, ROI, etc.)
• Hands-on experience with Tier 1 & Tier 2 traffic 
• Fluent English

Why Join Us

• Competitive pay with performance-based bonuses
• Flexible remote or hybrid work setup in Riga
• Fast-moving international projects with global reach
• A data-driven, results-oriented team that values creativity and growth

We are a fast-growing iGaming company based in Latvia, operating locally licensed casino brands and newly launched offshore brands targeting Tier 1 and Tier 2 EU markets. With strong local roots and global ambitions, we are expanding our performance marketing capabilities and building a world-class acquisition team.

The Role

We’re seeking an experienced Head of Media Buying/CMO to lead all user acquisition activities.

Your mission is to set up and manage a results-driven in-house team and define the company’s growth strategy across multiple markets.

Key responsibilities:

• Develop and execute a scalable user acquisition and media buying strategy.
• Build and lead a high-performing media buying team (in-house or through partnership).
• Manage budgets, KPIs, and ROI across multiple geos.
• Identify new growth opportunities, channels, and partnerships.
• Drive innovation, performance, and compliance across campaigns.

We Offer

• Strong base salary plus performance or achievement-based bonuses.
• Full flexibility to build your own team or bring an existing one (buyout possible).
• Creative freedom and full ownership of marketing strategy.
• Stable company with both local and offshore licenses.
• Opportunity to lead acquisition across multiple fast-growing brands.

Ideal Candidate

• Proven track record in media buying leadership or CMO role within iGaming or related digital sectors.
• Strong analytical and strategic mindset.
• Experience managing large marketing budgets and teams.
• Deep understanding of online user acquisition dynamics.

We’re looking for an SEO Manager to develop and lead our organic growth strategy for our casino products.

You’ll take full ownership of the SEO roadmap, implementing technical and content improvements that drive visibility, engagement, and growth across multiple markets.

Your Responsibilities

• Develop and execute on-page and off-page SEO strategies for our casino brands in Latvia and beyond.
• Conduct keyword research, market analysis, and competitor benchmarking to identify new growth opportunities.
• Implement technical and structural optimizations to improve search visibility and user experience.
• Monitor and analyze SEO performance metrics in Google Analytics, Google Search Console, and leading SEO tools.
• Collaborate with product, content, design, and IT teams to ensure SEO best practices are integrated across all website projects and product launches.
• Stay up to date with SEO trends, algorithm changes, and iGaming market developments, translating insights into actionable strategies.

Your Skills

• Minimum 3 years of experience in SEO, preferably with B2C or high-traffic online brands.
• Strong expertise in technical SEO, on-page optimization, and link-building fundamentals.
• Skilled with Google Analytics, Google Search Console, and industry tools such as Ahrefs, SEMrush, or similar.

What We Offer

• Opportunity to build and scale SEO for established and new casino brands.
• Competitive salary with performance-based bonuses.
• Remote or hybrid work.
• Daily free lunch, snacks, and excellent coffee.
• Health insurance, including gym or pool membership.
• Regular team events and a collaborative, supportive environment.