Applica Agency

About the role:

As our marketing team is growing, we’re looking for a talented Junior+/Middle Creative Marketing Specialist to join the Applica.

If you have at least some experience in performance marketing, know how and where to find high-performing ideas for new concepts, have strong copywriting skills, and can write compelling scripts for UGC content — we’d be happy to invite you to our team!

Responsibilities:

• Experience in conducting Ad Creatives Market research via spy tools and open sources
• Ability to generate fresh and user-centric creative ideas that are highly relevant to the strategy
• Writing strong and professional scripts for UGC and talking-head videos
• Ability to translate an idea into a detailed brief for motion and graphic designers
• Experience writing briefs for creators/executors
• Strong communication skills and the ability to clearly express ideas in writing
• Ability to provide clear feedback to the artists and vendors on the visual layouts
• Knowledge of key User Acquisition metrics, with the ability to analyze them and make data-driven decisions in ad creative production.

About you:

• Have at least 1 year of experience as a Creative Producer
• High level of English proficiency (min. B2+)
• Have great copywriting skills and can write strong scripts for talking-head videos
• Understand video storytelling in a short format
• Feel comfortable multitasking and know how to prioritize tasks
• Ability to think creatively and produce superb work under tight deadlines
• Excellent attention to detail, organization, and communication skills

Benefits:

• UK company with the best value from a multinational team
• We’ve been self-funded and profitable from the early days
• Opportunity to work with famous worldwide clients and projects in different genres
• Remote job with a flexible working schedule
• Well-established communications, processes, and shared knowledge base across the company.
• Creative and inspirational environment

What would your typical workday look like:

• Writing briefs for designers
• Competitors' research
• Presenting the best ideas to the team and collaboratively generating new hypotheses
• Collaboration with Marketing and Creative Production teams

Contact us if you:

• Efficient (able to find ways to do tasks quicker);
• Keen to learn;
• Attentive;
• Able to provide own insights/ideas

About the role:

We’re looking for a Sr Graphic Designer (with at least 3 years of professional experience) eager to join our company.

We’re looking for a person that:

• Has strong digital-first portfolio showcasing impactful multi-channel creative across paid social and campaign work.
• Understands what makes paid social creative work; strong hooks, clarity, proof and pace
• Has a strong level of proficiency with AI tools for image generation and editing (Nano Banana, Midjourney, Firefly, ChatGPT).
• Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) - specifically for mobile apps.
• Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate - and you design with those KPIs in mind.
• Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus.
• Agency experience is a plus.

What challenges you will have:

• Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition.
• Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity.
• Maintain a consistent brand image across all assets produced for each app.
• Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.

What skills do we require from you:

• Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator).
• High-level understanding of composition, colours, design trends, and best practices.
• Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots — and use them for research and inspiration.
• Skills in editing vector / raster images.
• High-level understanding of UA to tailor designs that capture user attention and retention.
• Strong communication skills for effective collaboration with cross-functional teams.
• Ability to argue personal design decisions.
• Outstanding organisational skills (your Figma files must be professional standard).
• Ability to handle multiple projects simultaneously while meeting deadlines.
• Basic video editing skills are desirable.

What we offer:

• Both part-time and full-time availability are considered;
• Above average salary;
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play
• Remote work with a flexible schedule
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

What would your typical workday look like:

• Competitors' research.
• Designing static assets in Figma.
• Hypothesis generation, ideation.
• Collaboration with the UA and Creative Team.
• Occasional presentations to clients.
• Creation and design of content for Applica's LinkedIn presence when needed.

Contact us if you're:

• Live and breathe creative performance
• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details!
• Love turning insights into high-performing visuals

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task (paid) → ⭕️ Reference Interview (optionally)

About the Role

We're looking for a skilled Website Developer to build the new version of the Applica website. This is a project-based contractor role (~1 month) with potential for ongoing hourly-based support after the initial launch.

You'll be working directly with a technical person from our team who will review your work, answer questions, and provide feedback throughout the project.

Tech Stack:

• Astro
• TypeScript
• Tailwind CSS
• KeyStatic CMS

Key Tasks:

• Develop the Applica website from scratch based on ready-to-implement Figma designs (~10-15 pages)
• Deliver pixel-perfect implementation matching the designs exactly
• Implement all transitions and animations as specified in the designs
• Build fully responsive layouts for desktop, tablet, and mobile screens
• Create templated pages as CMS entities so new pages can be added via CMS without development (KeyStatic CMS integration already exists as a reference)
• Implement standard landing page elements: forms, pop-ups, newsletter subscription forms
• Integrate analytics tracking (e.g., Google Analytics, PostHog)
• Write clean, readable, and maintainable code with solid architecture
• Collaborate with our technical person for code reviews and feedback

Note: CMS content creation and Zapier integrations are not part of the scope (handled by our team), but collaborative input is welcome.

Skills and Experience

Must have:

• 1+ year of commercial experience in website development
• Astro (or React with willingness to learn Astro quickly)
• TypeScript
• Tailwind CSS
• KeyStatic CMS (or similar headless CMS experience)
• Git (feature branches, pull requests, merging – we follow Git flow with CI/CD deploying to staging and production)
• Familiarity with Figma for design-to-code workflows
• Extensive experience with Claude Code and Figma MCP for AI-assisted development
• Portfolio with examples of your work (GitHub repositories and/or live websites)

Nice to have:

• Vercel deployment experience

What We Offer:

• Fully remote project-based collaboration with clear scope and deliverables
• Direct communication via Slack with a dedicated technical point of contact
• Flexible sync calls as needed to clarify requirements and discuss progress
• Potential for ongoing support work (hourly-based) after the website launch – adding new pages, features, and iterations

This Role is For You If You:

• Can deliver high-quality, pixel-perfect websites from Figma designs
• Are comfortable working independently while staying in sync with the team
• Leverage AI tools to work efficiently without compromising quality
• Take pride in writing clean, maintainable code

Hiring Process:

⭕️ Screening Interview → ⭕️ Technical Interview

Please be ready to share your portfolio (GitHub repos, live websites, or case studies) during the process.

About the role:

We’re looking for an A-player who is motivated to scaling performance marketing for apps and get involved in promoting Applica’s services.

We're looking for a person who is:

• Ambitious to scale our ads budget to +$800k/ month
• Experienced in managing and scaling large budgets for B2C subscription apps
• Able to apply UA strategies for different categories and product stages
• Curious enough to analyse and optimise our approach and processes within the UA department
• Creative, curious, and proactive - love experimenting to unlock new growth

Skills and experience:

• Track record of managing large-scale UA budgets profitably
• 4+ years of relevant experience in Media Buying or User Acquisition for apps
• Deep knowledge of attribution platforms (e.g., AppsFlyer, Singular) and ad networks
• Sharp understanding of the evolving privacy landscape (SKAN, GAID/IDFA, etc.)
• Strong creative instincts and experience guiding ad creative strategy
• Operate efficiently in Google Sheets / BI
• Strong verbal communication skills
• Upper-intermediate English proficiency (minimum B2 level)
• Prior agency experience (nice to have)

Key Tasks:

• Responsible and accountable for Paid UA accounts performance
• Build growth strategy and manage campaigns on the biggest paid advertising platforms (Meta, Google, TikTok, Apple Ads, etc.)
• Driving results against key KPIs: CPA, ROAS
• Develop data-driven strategies to test, learn, and iterate at speed
• Build KPIs, dashboards, and processes to guide performance
• Lead discussions and brainstorms of new ideas for different apps’ niches
• Collaborate with Creative production and ASO teams’ to build stand-out campaigns and growth loops
• Build relationship with clients of each assigned project
• Look for new platforms and strategies to scale acquisition

What we offer:

• Part-time and Project-based availability are considered
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule - no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Competitive salary tailored to your expertise and expectations

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Top grading Interview → ⭕️ Reference Interview

Why is working at Applica even better than at a product company?
 

Generally, people prefer working in product companies over outsourcing ones.

We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:

• You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? It’s because you won’t be bogged down by typical, mundane tasks such as endless meetings and planning. Your focus will primarily be on creating hypotheses, testing insights from analytics and user research, and scale accounts.
• We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.
• We tackle only the toughest issues for our products. Imagine us as the McKinsey in the world of mobile consumer apps.

About the Role

We’re looking for an Media Buyer/User Acquisition Specialist with experience in promoting consumer app.
 

Key Tasks?

• Create and manage app-specific campaigns on major paid advertising platforms, primarily Google Ads, Meta, and Apple Search Ads (ASA)
• Compile and analyze data acquired from advertising campaigns to assess performance and inform strategies & analyze acquired data
• Conduct competitor research to identify opportunities for improving clients’ app performance and ROI
• Contribute to discussions and brainstorming sessions for new ideas to enhance various mobile products.
• Participation in discussions and brainstorms of new ideas for scaling campaigns

Skills and experience?

• Proven experience in managing app campaigns
• Strong written and verbal communication skills
• Experience with Mobile Measurement Partners (MMPs) (e.g., AppsFlyer, Singular, Adjust)
• Minimum of 1 year of experience in Media Buying or User Acquisition for apps
• Experience in using Google Sheets and/or Business Intelligence (BI) tools
• Upper-intermediate English proficiency (minimum B2 level)
• Familiar with Slack, Notion, Google Drive, and Google Slides
• Launching iOS campaigns (nice to have)

• Prior agency experience (nice to have)

   

What do we offer?

• We offer both part-time and full-time opportunities
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule—no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Opportunity to manage other paid channels and learn ASO

• Competitive salary tailored to your expertise and expectations

   

What your typical week will look like?

• Campaign management
• Produce client reporting
• Conduct competitor research
• Perform deep-dive analysis of campaigns
• Generate hypotheses and ideate on new strategies
• Collaborate with ASO and creative production teams
• Interact with clients over Slack and Teams
• Attend weekly and monthly meetings with clients

Contact us if you:

• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details
• Able to generate your own insights and ideas
• Enthusiastic about experimenting and taking calculated risks

About the Role

We’re looking for a Sr. Motion Designer who is obsessed with the new wave of AI video tools and how they can be make beautifully engaging, social-first ad content.

Key Tasks:

• Creating motion ads for Meta, Google, TikTok and other platforms
• Producing short animated motion videos, searching for video footages on stock platforms, selecting music and sound effects, generating AI videos/graphics/voiceovers, and localizing finished videos.
• Conduct competitor research, track emerging media trends and how they might apply to the app
• Generating ideas alongside the marketing team to improve the visual communication of messages in ads
• Searching and testing new AI tools and plugins to optimize and speed up the workflow for creating advertising assets.
• Setting the quality bar for the team, developing the skills of others MDs in the team, and onboarding new team members
• Delivering high-quality motion videos that aligns with brand and marketing objectives

Skills and experience?

Must have:

• 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques
• Expertise in After Effects, Premiere Pro, Adobe Photoshop, Media Encoder, Figma
• Proficiency with tools such as Midjourney, Google Flow (or similar VEO3-based engines), ElevenLabs, Heygen, Creatify, and ChatGPT
• Strong understanding of animation principles and visual effects, ability to work without visual references is a must
• Creative, out-of-the-box thinking
• Strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics
• Understanding of performance marketing concepts and min metrics (e.g. CTR, CPI, Hook Rate, Hold Rate)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• English B2+ level

Bonus experience

• Advanced prompting skills
• Ability to automate processes
• Expertise in working with 3D (Cinema 4D, Blender)

What do we offer?

• Opportunity to work with world-class apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners
• Extensive pool of available stock and AI resources to help you create top-quality videos and regularly test new tools
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Ability to implement your ideas and influence the product
• Our trust and support in your ideas and strategies
• Fully remote work
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech

• Join an international team of professionals and collaborate with UA and ASO experts from leading apps in the industry, who will help you grow professionally.

  
  Hiring process:

  ⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task → ⭕️ Top-grading Interview → ⭕️ Reference check