Applica Agency

About the Role

We’re looking for a Sr. Motion Designer who is obsessed with the new wave of AI video tools and how they can be make beautifully engaging, social-first ad content.

Key Tasks:

• Creating motion ads for Meta, Google, TikTok and other platforms
• Producing short animated motion videos, searching for video footages on stock platforms, selecting music and sound effects, generating AI videos/graphics/voiceovers, and localizing finished videos.
• Conduct competitor research, track emerging media trends and how they might apply to the app
• Generating ideas alongside the marketing team to improve the visual communication of messages in ads
• Searching and testing new AI tools and plugins to optimize and speed up the workflow for creating advertising assets.
• Setting the quality bar for the team, developing the skills of others MDs in the team, and onboarding new team members
• Delivering high-quality motion videos that aligns with brand and marketing objectives

Skills and experience?

Must have:

• 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques
• Expertise in After Effects, Premiere Pro, Adobe Photoshop, Media Encoder, Figma
• Proficiency with tools such as Midjourney, Google Flow (or similar VEO3-based engines), ElevenLabs, Heygen, Creatify, and ChatGPT
• Strong understanding of animation principles and visual effects, ability to work without visual references is a must
• Creative, out-of-the-box thinking
• Strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics
• Understanding of performance marketing concepts and min metrics (e.g. CTR, CPI, Hook Rate, Hold Rate)
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• English B2+ level

Bonus experience

• Advanced prompting skills
• Ability to automate processes
• Expertise in working with 3D (Cinema 4D, Blender)

What do we offer?

• Opportunity to work with world-class apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners
• Extensive pool of available stock and AI resources to help you create top-quality videos and regularly test new tools
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Ability to implement your ideas and influence the product
• Our trust and support in your ideas and strategies
• Fully remote work
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech

• Join an international team of professionals and collaborate with UA and ASO experts from leading apps in the industry, who will help you grow professionally.

  
  Hiring process:

  ⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task → ⭕️ Reference check

About the role:

We’re looking for a Sr Graphic Designer (with at least 3 years of professional experience) eager to join our company.

We’re looking for a person that:

• Has strong digital-first portfolio showcasing impactful multi-channel creative across paid social and campaign work.
• Understands what makes paid social creative work; strong hooks, clarity, proof and pace
• Has a strong level of proficiency with AI tools for image generation and editing (Nano Banana, Midjourney, Firefly, ChatGPT).
• Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) - specifically for mobile apps.
• Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate - and you design with those KPIs in mind.
• Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus.
• Agency experience is a plus.

What challenges you will have:

• Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition.
• Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity.
• Maintain a consistent brand image across all assets produced for each app.
• Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.

What skills do we require from you:

• Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator).
• High-level understanding of composition, colours, design trends, and best practices.
• Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots — and use them for research and inspiration.
• Skills in editing vector / raster images.
• High-level understanding of UA to tailor designs that capture user attention and retention.
• Strong communication skills for effective collaboration with cross-functional teams.
• Ability to argue personal design decisions.
• Outstanding organisational skills (your Figma files must be professional standard).
• Ability to handle multiple projects simultaneously while meeting deadlines.
• Basic video editing skills are desirable.

What we offer:

• Both part-time and full-time availability are considered;
• Above average salary;
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play
• Remote work with a flexible schedule
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

What would your typical workday look like:

• Competitors' research.
• Designing static assets in Figma.
• Hypothesis generation, ideation.
• Collaboration with the UA and Creative Team.
• Occasional presentations to clients.
• Creation and design of content for Applica's LinkedIn presence when needed.

Contact us if you're:

• Live and breathe creative performance
• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details!
• Love turning insights into high-performing visuals

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task (paid) → ⭕️ Reference Interview (optionally)

About the Role

We're looking for a skilled Website Developer to build the new version of the Applica website. This is a project-based contractor role (~1 month) with potential for ongoing hourly-based support after the initial launch.

You'll be working directly with a technical person from our team who will review your work, answer questions, and provide feedback throughout the project.

Tech Stack:

• Astro
• TypeScript
• Tailwind CSS
• KeyStatic CMS

Key Tasks:

• Develop the Applica website from scratch based on ready-to-implement Figma designs (~10-15 pages)
• Deliver pixel-perfect implementation matching the designs exactly
• Implement all transitions and animations as specified in the designs
• Build fully responsive layouts for desktop, tablet, and mobile screens
• Create templated pages as CMS entities so new pages can be added via CMS without development (KeyStatic CMS integration already exists as a reference)
• Implement standard landing page elements: forms, pop-ups, newsletter subscription forms
• Integrate analytics tracking (e.g., Google Analytics, PostHog)
• Write clean, readable, and maintainable code with solid architecture
• Collaborate with our technical person for code reviews and feedback

Note: CMS content creation and Zapier integrations are not part of the scope (handled by our team), but collaborative input is welcome.

Skills and Experience

Must have:

• 1+ year of commercial experience in website development
• Astro (or React with willingness to learn Astro quickly)
• TypeScript
• Tailwind CSS
• KeyStatic CMS (or similar headless CMS experience)
• Git (feature branches, pull requests, merging – we follow Git flow with CI/CD deploying to staging and production)
• Familiarity with Figma for design-to-code workflows
• Extensive experience with Claude Code and Figma MCP for AI-assisted development
• Portfolio with examples of your work (GitHub repositories and/or live websites)

Nice to have:

• Vercel deployment experience

What We Offer:

• Fully remote project-based collaboration with clear scope and deliverables
• Direct communication via Slack with a dedicated technical point of contact
• Flexible sync calls as needed to clarify requirements and discuss progress
• Potential for ongoing support work (hourly-based) after the website launch – adding new pages, features, and iterations

This Role is For You If You:

• Can deliver high-quality, pixel-perfect websites from Figma designs
• Are comfortable working independently while staying in sync with the team
• Leverage AI tools to work efficiently without compromising quality
• Take pride in writing clean, maintainable code

Hiring Process:

⭕️ Screening Interview → ⭕️ Technical Interview

Please be ready to share your portfolio (GitHub repos, live websites, or case studies) during the process.

About the role:

As our marketing team is growing, we’re looking for a talented Junior+/Middle Creative Marketing Specialist to join the Applica.

If you have at least some experience in performance marketing, know how and where to find high-performing ideas for new concepts, have strong copywriting skills, and can write compelling scripts for UGC content — we’d be happy to invite you to our team!

Responsibilities:

• Experience in conducting Ad Creatives Market research via spy tools and open sources
• Ability to generate fresh and user-centric creative ideas that are highly relevant to the strategy
• Writing strong and professional scripts for UGC and talking-head videos
• Ability to translate an idea into a detailed brief for motion and graphic designers
• Experience writing briefs for creators/executors
• Strong communication skills and the ability to clearly express ideas in writing
• Ability to provide clear feedback to the artists and vendors on the visual layouts
• Knowledge of key User Acquisition metrics, with the ability to analyze them and make data-driven decisions in ad creative production.

About you:

• Have at least 1 year of experience as a Creative Producer
• High level of English proficiency (min. B2+)
• Have great copywriting skills and can write strong scripts for talking-head videos
• Understand video storytelling in a short format
• Feel comfortable multitasking and know how to prioritize tasks
• Ability to think creatively and produce superb work under tight deadlines
• Excellent attention to detail, organization, and communication skills

Benefits:

• UK company with the best value from a multinational team
• We’ve been self-funded and profitable from the early days
• Opportunity to work with famous worldwide clients and projects in different genres
• Remote job with a flexible working schedule
• Well-established communications, processes, and shared knowledge base across the company.
• Creative and inspirational environment

What would your typical workday look like:

• Writing briefs for designers
• Competitors' research
• Presenting the best ideas to the team and collaboratively generating new hypotheses
• Collaboration with Marketing and Creative Production teams

Contact us if you:

• Efficient (able to find ways to do tasks quicker);
• Keen to learn;
• Attentive;
• Able to provide own insights/ideas

About the role:

We’re looking for an A-player who is motivated to scaling performance marketing for apps and get involved in promoting Applica’s services.

We're looking for a person who is:

• Ambitious to scale our ads budget to +$800k/ month
• Experienced in managing and scaling large budgets for B2C subscription apps
• Able to apply UA strategies for different categories and product stages
• Curious enough to analyse and optimise our approach and processes within the UA department
• Creative, curious, and proactive - love experimenting to unlock new growth

Skills and experience:

• Track record of managing large-scale UA budgets profitably
• 4+ years of relevant experience in Media Buying or User Acquisition for apps
• Deep knowledge of attribution platforms (e.g., AppsFlyer, Singular) and ad networks
• Sharp understanding of the evolving privacy landscape (SKAN, GAID/IDFA, etc.)
• Strong creative instincts and experience guiding ad creative strategy
• Operate efficiently in Google Sheets / BI
• Strong verbal communication skills
• Upper-intermediate English proficiency (minimum B2 level)
• Prior agency experience (nice to have)

Key Tasks:

• Responsible and accountable for Paid UA accounts performance
• Build growth strategy and manage campaigns on the biggest paid advertising platforms (Meta, Google, TikTok, Apple Ads, etc.)
• Driving results against key KPIs: CPA, ROAS
• Develop data-driven strategies to test, learn, and iterate at speed
• Build KPIs, dashboards, and processes to guide performance
• Lead discussions and brainstorms of new ideas for different apps’ niches
• Collaborate with Creative production and ASO teams’ to build stand-out campaigns and growth loops
• Build relationship with clients of each assigned project
• Look for new platforms and strategies to scale acquisition

What we offer:

• Part-time and Project-based availability are considered
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule - no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Competitive salary tailored to your expertise and expectations

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Top grading Interview → ⭕️ Reference Interview