Applica Agency

Why is working at Applica even better than at a product company?
 

Generally, people prefer working in product companies over outsourcing ones.

We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:

• You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? It’s because you won’t be bogged down by typical, mundane tasks such as endless meetings and planning. Your focus will primarily be on creating hypotheses, testing insights from analytics and user research, and scale accounts.
• We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.
• We tackle only the toughest issues for our products. Imagine us as the McKinsey in the world of mobile consumer apps.

About the Role

We’re looking for an Media Buyer/User Acquisition Specialist with experience in promoting consumer app.
 

Key Tasks?

• Create and manage app-specific campaigns on major paid advertising platforms, primarily Google Ads, Meta, and Apple Search Ads (ASA)
• Compile and analyze data acquired from advertising campaigns to assess performance and inform strategies & analyze acquired data
• Conduct competitor research to identify opportunities for improving clients’ app performance and ROI
• Contribute to discussions and brainstorming sessions for new ideas to enhance various mobile products.
• Participation in discussions and brainstorms of new ideas for scaling campaigns

Skills and experience?

• Proven experience in managing app campaigns
• Strong written and verbal communication skills
• Experience with Mobile Measurement Partners (MMPs) (e.g., AppsFlyer, Singular, Adjust)
• Minimum of 1 year of experience in Media Buying or User Acquisition for apps
• Experience in using Google Sheets and/or Business Intelligence (BI) tools
• Upper-intermediate English proficiency (minimum B2 level)
• Familiar with Slack, Notion, Google Drive, and Google Slides
• Launching iOS campaigns (nice to have)

• Prior agency experience (nice to have)

   

What do we offer?

• We offer both part-time and full-time opportunities
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners!
• Working with Tier 1 markets
• Remote work with a flexible schedule—no traditional 9-to-5 hours
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Opportunity to manage other paid channels and learn ASO

• Competitive salary tailored to your expertise and expectations

   

What your typical week will look like?

• Campaign management
• Produce client reporting
• Conduct competitor research
• Perform deep-dive analysis of campaigns
• Generate hypotheses and ideate on new strategies
• Collaborate with ASO and creative production teams
• Interact with clients over Slack and Teams
• Attend weekly and monthly meetings with clients

Contact us if you:

• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details
• Able to generate your own insights and ideas
• Enthusiastic about experimenting and taking calculated risks

About the role:

We’re looking for a Sr Graphic Designer (with at least 3 years of professional experience and minimum 1 year of ASO work) eager to join our company for Full-time or Part-time.

We’re looking for a person who:

• Is innovative and creative, with a keen eye for aesthetics and detail.
• Can produce iOS App Store and Google Play screenshots, in-app events, promotional content, app icons, and feature graphic designs for ASO.
• Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) - specifically for mobile apps.
• Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate — and you design with those KPIs in mind.
• Supports the creation and design of content for Applica's LinkedIn presence, enhancing brand visibility.

Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus.

What challenges you will have:

• Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition.
• Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity.
• Maintain a consistent brand image across all assets produced for each app.
• Switch styles between designing for organic visibility (ASO) and paid user acquisition.
• Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.

What skills do we require from you:

• Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator).
• Experience in designing promotional materials for apps (iOS and Android).
• Full understanding of App Store / Google Play guidelines and requirements for visual assets (Icon / Screenshots).
• High-level understanding of composition, colours, design trends, and best practices.
• Experience working with mock-ups.
• UI/UX knowledge.
• Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots — and use them for research and inspiration.
• Skills in editing vector / raster images.
• High-level understanding of ASO and UA to tailor designs that capture user attention and retention.
• Finding and implementing solutions for optimal delivery of design tasks.
• Strong communication skills for effective collaboration with cross-functional teams.
• Ability to argue personal design decisions.
• Outstanding organisational skills (your Figma files must be professional standard).
• Ability to handle multiple projects simultaneously while meeting deadlines.
• Basic video editing skills are desirable.
• Usage of AI tools in design production is beneficial.

What we offer:

• Both part-time and full-time availability are considered;
• Above average salary;
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play
• Remote work with a flexible schedule
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

What would your typical workday look like:

• Competitors' research.
• Designing static assets in Figma.
• Hypothesis generation, ideation.
• Briefing chats with the ASO and Creative Team.
• Collaboration with ASO and UA teams.
• Occasional presentations to clients.

Contact us if you're:

• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details!
• Live and breathe creative performance
• Love turning insights into high-performing visuals

Hiring process:

⭕️ Screening Interview → ⭕️ Test task (paid) → ⭕️ Tech Interview → ⭕️ Reference Interview (optionally)

About the Role:

We’re looking for a ASO Creative Specialist who will own the creative production process and act as the main creative point of contact for our ASO and UA teams.

This role requires excellent communication skills, strong understanding of design principles, and the ability to analyze data to develop high-performing creative strategies.

Responsibilities:

• Manage creative production for multiple famous worldwide apps;
• Collaborate with the ASO team to ideate and produce compelling organic creatives, A/B testings, from analysis and planning to delivery;
• Conduct App Creatives Market research via spy tools and open sources;
• Arrange creative ideas generation flow, lead brainstorming sessions, and ideation;
• Drive the creation and oversight of ASO assets, ensuring they support our goals and comply with brand guidelines;
• Craft detailed creative briefs for producing marketing assets across ASO, ASA, and initiatives centred around clear, strategic hypotheses;
• Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition. Ensure timely delivery of creative projects and assets, meeting the specifications of the performance and growth teams. Effectively manage project budgets and resources;
• Work closely with the marketing team and creative lead, including graphic designers, and motion designers, to develop and execute creative projects. Ensure that all creatives are optimized for various devices and platforms;
• Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs. Make necessary adjustments to projects based on performance results;
• Continuously analyze the effectiveness of ASO assets and campaigns to gauge their impact and success. Use insights from data to refine and enhance future creative projects;
• Provide clear feedback to the artists on the visual layouts;
• Analyze the ASO metrics and make DATA driven decisions on the creatives production;
• Find new ways to improve CRO production.

Skills and experience?

Requirements:

• Minimum 1 year in performance marketing roles such as Creative Producer, Sr Graphic Designer, ASO Specialist, with hands-on experience in creative process within relevant industries;
• Proficiency in graphic design software such as Figma;
• Strong ASO and UA asset production understanding is crucial;
• A portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content;
• Understanding of key metrics (CTR, CR, etc.), with the ability to analyze creative test results and make data-driven decisions;
• Great understanding of App Store / Google Play guidelines and requirements for visual assets (Icon / Screenshots);
• Understanding of creative production processes and pipelines;
• Stay current with industry trends, advertising developments, and emerging design technologies;
• Comfortable with a highly iterative creative process able and willing to test ideas quickly and learn from each iteration;
• Ability to think creatively and produce superb work under tight deadlines;
• Can navigate within different areas of creative production, including color correction/grading/cleanup, and exporting different file formats;
• Excellent attention to detail, organization, and communication skills;
• English B2+ level.

What do we offer?

• Opportunity to work with world-class apps that rank among the top in their categories on the App Store and Google Play and App Store Awards Winners
• Extensive pool of available stock and AI resources to help the team create top-quality assets and regularly test new tools
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings
• Ability to implement your ideas and influence the product
• Our trust and support in your ideas and strategies
• Fully remote work
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Join an international team of professionals and collaborate with UA and ASO experts from leading apps in the industry, who will help you grow professionally

What would your typical workday look like:

• Deep dives into analytics and user segmentation.
• Competitors' research.
• Hypothesis generation, ideation.
• Collaboration with Marketing and creative production teams.
• Occasional presentations to the stakeholders.
• Strategizing and goals for the project

Hiring process:

⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task → ⭕️ Final Interview → ⭕️ Reference check

About the role:

As our marketing team is growing, we’re looking for a talented Junior+/Middle Creative Producer to join the Applica.

If you have at least some experience in performance marketing, know how and where to find high-performing ideas for new concepts, have strong copywriting skills, and can write compelling scripts for UGC content — we’d be happy to invite you to our team!

Responsibilities:

• Experience in conducting Ad Creatives Market research via spy tools and open sources
• Ability to generate fresh and user-centric creative ideas that are highly relevant to the strategy
• Writing strong and professional scripts for UGC and talking-head videos
• Ability to translate an idea into a detailed brief for motion and graphic designers
• Experience writing briefs for creators/executors
• Strong communication skills and the ability to clearly express ideas in writing
• Ability to provide clear feedback to the artists and vendors on the visual layouts
• Knowledge of key User Acquisition metrics, with the ability to analyze them and make data-driven decisions in ad creative production.

About you:

• Have at least 1 year of experience as a Creative Producer
• High level of English proficiency (min. B2+)
• Have great copywriting skills and can write strong scripts for talking-head videos
• Understand video storytelling in a short format
• Feel comfortable multitasking and know how to prioritize tasks
• Ability to think creatively and produce superb work under tight deadlines
• Excellent attention to detail, organization, and communication skills

Benefits:

• UK company with the best value from a multinational team
• We’ve been self-funded and profitable from the early days
• Opportunity to work with famous worldwide clients and projects in different genres
• Remote job with a flexible working schedule
• Well-established communications, processes, and shared knowledge base across the company.
• Creative and inspirational environment

What would your typical workday look like:

• Writing briefs for designers
• Competitors' research
• Presenting the best ideas to the team and collaboratively generating new hypotheses
• Collaboration with Marketing and Creative Production teams

Contact us if you:

• Efficient (able to find ways to do tasks quicker);
• Keen to learn;
• Attentive;
• Able to provide own insights/ideas