ALVADI

About the Role:
 

We are looking for a strong e-commerce / growth marketer with proven, successful experience who is able to build marketing systematically — from strategy and prioritization to execution and revenue growth.

At the moment, marketing activities are fragmented and there is no unified strategy. The key task is to bring structure, define clear focus areas, and build a sustainable growth system based on existing assets.
 

About the Project:

• International e-commerce project operating in global markets
• ~50 websites / 42 languages
• Customer base: ~600,000 buyers
• Contacts: email + phone numbers

• Database accumulated over ~15 years

   

Role & Responsibilities:

This is not a purely “hands-on execution” role by default, but also not a purely managerial position.

Ideally, we are looking for a specialist who has hands-on experience in setting up key marketing processes independently and can confirm this experience with real cases.

At the same time, we are open to a format where the marketer focuses on strategy, management, and execution control through specialized professionals, while retaining full responsibility for results.

Key Responsibilities:

Marketing Strategy

• Development and implementation of an e-commerce marketing strategy

Working with the Existing Customer Base

• Repeat sales
• Customer reactivation
• Abandoned cart recovery

System Development

• Marketing automation funnels
• Retargeting systems

Audience Warm-Up & Retention via CRM Channels

• Telegram
• Email
• Other messengers (WhatsApp, Viber, etc.) — with a focus on effectiveness, not “doing everything at once”

Funnel & Channel Management

• Selection and prioritization of communication channels within funnels

Paid Traffic Management

• Task setting and control of Google Ads specialists
• Hypothesis testing, performance evaluation, and ROI control

Execution Control

• Briefing and control of creatives
• Briefing and control of landing pages

Analytics & Decision-Making

• Data analysis, interpretation, and decision-making based on numbers
   

Requirements:
 

Experience

• Proven successful experience in e-commerce
• Hands-on experience with:
  • Marketing automation funnels
  • Retargeting
  • Large customer databases

Skills

• Strong understanding of performance marketing and e-commerce economics
• Experience working with contractors and specialists
• Ability to deliver results, not just assign tasks
• Analytical mindset and data-driven approach
• Working-level knowledge of Google Analytics and Google Tag Manager
• Experience with multilingual projects is a plus
   

AI, Languages & Tools:

Multilingual Environment

• Projects are multilingual
• Ability to work with content in multiple languages is required

AI Usage

We expect active use of AI in daily work:

• Data and hypothesis analysis
• Funnel and content development
• Acceleration and automation of marketing processes

Nice to Have

• Experience working with LLMs (ChatGPT, Gemini, Claude, etc.)
• Understanding and/or hands-on experience with model APIs for automation and integrations
  (not required, but a strong plus)

Location & Communication

• Company headquarters: Tallinn, Estonia
• Working language with management: Russian
  (English communication is also possible)
   

KPI & Performance Evaluation:

Months 1–2 (Onboarding & Setup Phase)

• Audit of the customer database and current marketing channels
• Database segmentation
• Launch of basic automation funnels and retargeting
• Development of marketing strategy and scaling plan
• Baseline metrics definition

From Month 2–3 Onwards

• KPI tied to revenue growth from the existing customer base
• Bonus is calculated from incremental revenue generated through:
  • Marketing automation funnels
  • Retargeting
  • Audience warm-up and CRM channels

Specific KPI metrics and bonus structure are discussed and finalized jointly after the onboarding phase.
 

Terms & Conditions:

• Format: Full-time
• Salary: 80,000 UAH + KPI / performance bonus
• Payment via invoice
• Fully remote work
• Opportunity for role and income growth based on results
   

Important:

When applying, please briefly (5–7 sentences) describe:

How you would start working on an e-commerce project with a large number of websites and a large customer base if there is currently no unified marketing strategy.