ABOUT AKARIGO
Akarigo is a certified Odoo Gold Partner headquartered in London, delivering end-to-end ERP, CRM, and digital transformation solutions to high-growth businesses worldwide. We are not your typical consultancy — we are a global team of technology strategists, implementation experts, and business consultants who help ambitious organisations scale through smart, integrated platforms.
Our clients span Manufacturing, Logistics, Financial Services, and Business Services across the UK, Europe, and beyond. We are growing fast, and we need a driven Lead Generation & Marketing Specialist to fuel our pipeline.
THE ROLE
We're looking for a results-driven, hands-on Lead Generation & Marketing Specialist to build and own our outbound sales pipeline. You will be the engine behind our new business acquisition — identifying ideal prospects, crafting compelling outreach, nurturing relationships, and setting up high-quality meetings for the sales team.
This is a high-impact, high-visibility role. You will work directly with the leadership team and have real autonomy to test ideas, build sequences, and drive measurable growth.
KEY RESPONSIBILITIES
Cold Email Campaigns
- Design, write, and execute targeted cold email campaigns to SME and mid-market prospects across Manufacturing, Logistics, and Business Services
- Build and manage email sequences using tools such as Instantly, Lemlist, Apollo, or similar platforms
- Continuously A/B test subject lines, messaging, and CTAs to improve open and reply rates
- Maintain and grow a clean, segmented prospect database
LinkedIn Outreach
- Execute personalised LinkedIn outreach campaigns targeting C-suite and Operations/IT decision-makers
- Manage Akarigo's LinkedIn presence including content scheduling, profile optimisation, and engagement
- Leverage tools such as Sales Navigator, Expandi, or Dripify for scaled, compliant outreach
- Build relationships and move prospects through the awareness-to-meeting funnel
Calling — Leads & Opportunities
- Follow up on warm leads and inbound enquiries with timely, professional phone outreach
- Qualify prospects using a structured discovery framework (budget, timeline, need, authority)
- Re-engage stalled opportunities and keep the pipeline clean and current in the CRM
- Book qualified discovery calls and demos for the senior consulting team
Reporting & Optimisation
- Track and report on key outbound KPIs: emails sent, open/reply rates, calls made, meetings booked, pipeline generated
- Maintain accurate records in the CRM (Odoo CRM) and flag any pipeline risks or opportunities
- Share weekly performance summaries and recommendations with leadership
WHAT YOU BRING
Essential
- 2+ years of experience in B2B lead generation, outbound sales, or SDR/BDR roles
- Proven track record generating meetings and pipeline in a B2B technology or services environment
- Experience running cold email and LinkedIn outreach campaigns at scale
- Confident, professional communicator — both written and on the phone
- Familiarity with CRM systems and outreach automation tools
- Data-driven mindset: comfortable with metrics, testing, and iterating based on results
- Self-starter who thrives with autonomy and accountability
Desirable
- Experience selling or marketing ERP, CRM, or SaaS solutions to SMEs
- Knowledge of Odoo or similar platforms (NetSuite, SAP Business One, Microsoft Dynamics)
- Familiarity with the Manufacturing, Logistics, or Business Services sectors
- Experience using Odoo CRM, HubSpot, or Salesforce
- Multilingual capability — particularly Eastern European languages — is a bonus
WHAT WE OFFER
- Competitive base salary + uncapped performance bonus tied to pipeline and meetings booked
- Real autonomy — own your campaigns, test your ideas, and see the results
- Direct exposure to a fast-growing, international Odoo Gold Partner
- Flexible, remote-friendly working arrangements
- A collaborative, supportive team culture built on Ownership, Excellence, and Consistency
- Career growth path into senior marketing, account executive, or business development roles