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Role Objective

Build a retention system from scratch for CFD and prop firm products: segmentation, trigger-based scenarios, CRM automation, analytics, and experimentation to drive activation, active trading/participation, repeat deposits/challenges, LTV growth, and churn reduction.

Responsibilities

• Design the full lifecycle for CFD and prop products (onboarding → activation → engagement → win-back/VIP).
• Build segmentation logic, event tracking, and data requirements together with Product and Analytics teams.
• Launch and optimize CRM journeys: onboarding, education, inactivity flows, behavioral triggers, win-back, and VIP programs.
• Own communication channels: email and push notifications; manage frequency caps and deliverability.
• Set up dashboards, reporting, and operating processes in collaboration with analysts.
   

Must-have Requirements

• Middle+/Senior level with 3+ years of experience in retention/CRM/lifecycle marketing.
• Strong analytical skills: retention cohorts, churn analysis, LTV/ARPU, A/B testing.
• Domain understanding:
  • CFD: deposits, trader activity, segmentation, and risk profiles.
  • Prop firms: challenge → evaluation → funded stages, with triggers aligned to each phase and trading rules.
    
     

KPIs (Benchmarks)

• Activation (deposit/first action), D7/D30 activity, churn/inactivity, win-back conversion.
• CFD: repeat deposit rate, trading frequency, LTV.
• Prop: evaluation completion rate, funded-account retention, repeat challenge purchases or upgrades.
  
   

Expected Outcomes (First 60 Days)

• Basic retention architecture launched.
• 3–5 A/B tests running, with first measurable improvements in activation, activity, and repeat actions.
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We Offer

• Payments in USDT (TRC20).
• Opportunity to join a global FinTech company.
• Flexible remote working format.