Add Talent Solutions

Team Lead — VIP Relationship & Retention

Reports to: Head of VIP Department 

Direct reports: VIP Managers, Pre-VIP Managers, VIP Chat Managers 

The Role

We're looking for a hands-on, player-first Team Lead to run our VIP service desk day to day. You'll lead a team of VIP, Pre-VIP, and Chat Managers, personally own our highest-value player relationships, and turn the retention strategy set by our Head of VIP into flawless execution — every shift, every escalation, every offer delivered right, to the right player, at the right time. If you love coaching people, solving problems live, and being the calm voice a VIP trusts when things get tense, this is your seat.

What You'll Own

• Team Leadership: hire, onboard, and performance-manage 6–8 VIP/Pre-VIP/Chat Managers — weekly 1-on-1s, monthly scorecards, real-time coaching on live interactions.
• Service Delivery: run shift rotas for 24/7 VIP coverage, allocate the player portfolio across your team, and lead the daily huddle at the start of every shift.
• Quality Assurance: sample and score 5–10 interactions per manager weekly; run monthly calibration sessions to keep the whole team's standards aligned.
• Crisis & Escalation: personally step in on account-closure threats, high-value disputes, and sensitive complaints — the senior voice VIPs get put through to when it matters.
• Tier-1 Relationships: personally manage our top 10–20 VIP accounts — birthdays, milestones, and the kind of recognition that keeps them loyal.
• Strategy Execution: translate the Head of VIP's campaign calendar into weekly team targets, and make sure every offer goes out accurately and on time.
• Voice of Customer: collect and categorize player feedback, and report themes monthly to the Head of VIP and Product team.

What We're Looking For

• Experience leading a frontline team in VIP account management, high-touch customer service, or player relations — ideally in iGaming/gambling.
• A genuine coach: comfortable giving real-time feedback, running QA calibration, and developing people, not just monitoring them.
• Calm under pressure — you can de-escalate a VIP threatening to close their account without losing your composure or overpromising.
• Operationally sharp: rota planning, SLA management, and payroll/KPI validation are second nature, not an afterthought.
• Working knowledge of responsible-gambling obligations and how they apply to VIP servicing in T1/T2 markets.
• 2+ years in a team-leadership or senior account-management role within iGaming, hospitality VIP services, or a comparable high-touch environment.

Why Join Us

• Real ownership of the player relationships that matter most to the business, with a direct line to strategic leadership.
• Competitive salary and performance-based bonus structure.
• Remote-first, internationally distributed team.
• Clear growth path — this is the operational proving ground for future Head of VIP talent.

The Role

We're looking for a strategic, data-driven Head of VIP to own the design, performance, and continuous optimization of our VIP retention program across T1 and T2 casino markets. You'll set the strategy, bring innovation, novel ideas, own the numbers, and lead through a dedicated VIP Team Leader who runs day-to-day execution. You'll spend your time on segmentation, cohort analysis, program design, and cross-functional influence, stepping into the player-facing world only for your top 10–20 Tier-1 accounts and genuine crisis escalations.

What You'll Own

• Strategic Analytics: Design and maintain our multi-tier segmentation (Mass Market / Pre-VIP / VIP) and cohort framework (Active, Churn, Reactivated, New), and deliver 7-day, 14-day, and monthly performance intelligence across every project and market.
• Program Strategy and Tactics: Own the annual VIP Retention Marketing Calendar — campaign design, offer mechanics, seasonal activations, and a structured testing roadmap.
• Retention & Reactivation: Build predictive churn early-warning capability, design win-back mechanics, and personally step in on high-stakes closure situations escalated by your Team Leader.
• Business Performance: Own retention rate, churn reactivation, NGR/deposit growth, LTV, bonus efficiency ratio, and surplus margin — and report on them monthly to leadership.
• Cross-Functional Leadership: Partner with Product, Marketing, CRM, Compliance, and Finance to keep VIP strategy aligned with the wider business, and represent the segment at board level.
• Team Leadership: Set the department's KPI framework and give strategic direction to your VIP Team Leader — who owns scheduling, coaching, QA, and the day-to-day player relationship.

What We're Looking For

• Proven track record building or scaling a VIP program in iGaming/gambling, ideally across regulated T1/T2 markets.
• Fluency with the metrics that actually run a VIP book: NGR (not just GGR), cohort-based LTV, LTV:CAC, bonus efficiency, and surplus margin.
• Experience leading through a manager layer rather than running a desk personally — comfortable setting direction and holding a Team Leader accountable to KPIs, not doing the coaching yourself.
• Strong cross-functional influence — you've shaped Product, Marketing, and Compliance decisions with data, not just requested changes.
• Working knowledge of the regulatory constraints that shape VIP marketing in T1/T2 markets (e.g. UK affordability checks, MGA/EU advertising rules, responsible gambling obligations).

🎓 Education & Experience:

• Bachelor’s degree in Business, Marketing, or a related field.
• A minimum of 3 years of experience in VIP management or a similar role, with at least 2 years in a leadership position.

🌍 Why You Should Join Us

• Competitive Compensation: Enjoy a highly competitive salary and performance-based bonuses.
• Remote Flexibility: Work from anywhere as part of an international and geographically diverse team.
• Professional Growth: We invest in your career development with ample opportunities for learning and growth.
• Exciting Challenges: Join a forward-thinking, fast-growing company at the forefront of the iGaming industry.

Ready to take your VIP expertise to the next level? Apply now and help us redefine the VIP experience, shape the future of player engagement, and make a lasting impact in the iGaming world.

🚀 Apply today and become part of something truly special! 🚀

Join Our iGaming Team as a Head of Retention in our multi-country product iGaming company with ambitious Industry innovators with regional reach and 6+ years of successful operation. Our portfolio includes three large-scale brands successfully operating across Tier 1 geos.
We pride ourselves on attracting and valuing highly qualified professionals, enabling us to scale and succeed in new markets.

Your Mission: to drive the logic and architecture, coordinate the overall effort of user retention

• ​​Develop and implement a multi-channel overall Retention and CRM strategy for online casinos to boost customer onboarding experience, retention, engagement, and monetization.
• Identify and apply promotional mechanics that align with different user psychotypes and behavioral triggers to drive engagement, loyalty, and conversion.
• Develop, implement, analyse and manage innovative solutions to boost onboarding and retention across traditional as well as SMM, TikTok, Instagram, Messengers, LiveChat and Mobile App. instruments, mechanics and cross-departmental activities.
• Regularly plan and execute multi-channel marketing campaigns using customer segmentation and personalization.
• Analyze user behavior and activity to optimize retention strategies, research and implement relevant proven, trending or innovative product features, communications channels and formats.
• Implement relevant multi-source data collection, integration to enable live automated analysis and reporting, and data-driven decision making.
• Assess the effectiveness of and continuously improve CRM campaigns through analytics and data-driven insights.
• Coordinate SMM, or other traffic-source-specific content, implementations, integration for player onboarding, retention and reactivation, as well as recycling of multi-channel registrations, including Instagram, TikTok, Streamer and Influencers, App-Only users.
• Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.
• Recruit, train, lead and mentor the Retention, Promo, CRM team to deliver the department results.
• Analyse, monitor, organise, coordinate and resolve deliverability rate of communications.
• Collaborate with Product Development, Marketing, BI and Analytics and Customer Success and Support teams to align overall retention with business goals, cross-departmental initiatives and priorities.
• Stay updated on the latest trends and innovations in the iGaming industry.
• Retention Goal Ownership: Fully understand the retention KPIs we aim to achieve (e.g. increased LTV, reduced churn, uplift in ARPU, deposit frequency, etc.) and drive structured improvements toward those goals.
• Cross-functional Supervision: Act as the central point between CRM, BI, product, and bonus engine development to ensure the continuous evolution of the retention system, backed by data and feedback loops.

Our requirements:

• 4+ years of experience as Retention Team Lead.
• In-depth knowledge and hands-on experience of Customer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Solid grasp of the full range of promotional tools (bonuses, gamification, rewards, challenges, etc.) and the underlying logic, including their mathematical models, economic constraints, and long-term profitability impact.
• Segment-Oriented Thinking: Skill in building and managing dynamic customer segments based on behavior, value, and lifecycle stage, and applying tailored retention strategies to each.
• Proven ability to manage a team of 4+ people and managing an international and geographically dispersed multicultural English speaking digital team.
• Expertise in developing multi-channel customer engagement strategies.
• Proven hands-on experience of implementing relevant automated Retention reporting.
• Strong knowledge of A/B testing methodologies and data-driven optimization practices.
• Ability to segment customer databases and craft personalized offers.
• Ability to manage and prioritize multiple projects simultaneously within a complex organization.

Preferred:

• Experience with Customer.io system and overall other retention instruments.
• Expertise in designing and implementing loyalty programs.
• Creative thinking and problem-solving abilities.
• English Upper Intermediate.

What we offer:
Our success depends on our talented employees who work online every single day with a sense of purpose and an appetite for progress.
 

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Every first deposit starts a story. You decide how it goes.

Most CRM roles hand you a platform and a calendar and ask you to send more. This one hands you two iGaming brands across Tier 1 markets and asks a bigger question: what would player retention look like if it were built properly, from the data up?

We've been operating successfully for over 6 years, backed by ambitious industry innovators with a strong multi-regional presence. Now we're rebuilding CRM into an omnichannel, automated, AI-assisted engine that is measured down to the cohort. We need the person who can design it, build it with their own hands, and teach a team to run it. You'll lift engagement, retention and lifetime value through segmented communications, localised campaigns and smart automation, and you'll see your impact directly in deposit activity, average deposit size and player retention.

What you'll build

• The strategy. You'll develop and run the omnichannel CRM strategy, product mechanics and communications for both brands, covering onboarding, retention, engagement and monetisation.
• The CRM architecture. Email, SMS, push, in-app, on-site and messengers, all working as one system. You'll set up the data model, events, journeys, frequency caps and channel priority, and you'll ship it.
• The player journey, end to end. Registration, first deposit, the critical second deposit, at-risk, lapsed, VIP. You'll map every touchpoint, track it and make every step count, starting with early onboarding.
• Innovate user engagement formats. You'll invent them, work out the numbers and prove they pay back.
• Campaigns that land. You'll plan, coordinate and run multi-channel campaigns hands-on, with promo mechanics matched to player psychotypes, behavioural triggers and traffic source.
• Real personalisation. More than a first name in the subject line: the right offer, game, moment and channel for each player, driven by behaviour and predictive scores.
• Every market in its own voice. CRM tailored to local languages, cultural nuances and player preferences. You'll oversee multi-language content and keep deliverability healthy in every channel.
• Automation and AI at the core. You'll move manual campaigns into triggered journeys and put AI to work on copy, translation, creative, segment discovery and send-time optimisation, with smart guardrails.
• Data you can trust. You'll analyse player behaviour, define the dashboards with BI, run the test pipeline and show uplift against holdout groups.
• A team that levels up. You'll hire, coach and train CRM Managers, Specialists and Juniors across geos, and leave playbooks behind so the knowledge stays with the team.
• Strong partnerships. You'll work closely with Product, Development, Marketing, BI, Customer Success and Support so that CRM drives the business goals.

Why this role is different

• Clear, honest targets from day one. Within your first two weeks you'll co-write a KPI roadmap tied to your bonus, so you'll always know what winning looks like.
• Real ownership. Architecture, promo budget, test roadmap and team are yours to shape.
• Room to experiment. New formats and AI pilots every quarter are part of the job description. Stay ahead of iGaming CRM trends and bring them to life.
• Visible impact. Your work shows up directly in retention, churn, deposit frequency, average deposit size, LTV and payback.
• Engagement done responsibly. Responsible gambling safeguards are built into the data layer, not added at the end.

You're probably who we're looking for if…

• You have 5+ years in CRM or retention, including 3+ in iGaming (casino and/or sportsbook), ideally in Tier 1 markets.
• You bring deep, hands-on Customer Journey Optimisation and have implemented and tested strategies across multiple channels.
• You've worked hands-on in Customer.io, Optimove, Smartico, Xtremepush, Braze or similar, at admin level, with strong segmentation and personalisation skills.
• You've implemented or migrated an omnichannel CRM: event specs, data mapping, QA and go-live.
• You've solved deliverability and localisation issues in multi-channel engagement.
• You write SQL, live in a BI tool, are strong at A/B testing and campaign optimisation, and can't let a campaign go without measuring its incremental impact.
• You use AI every day in your work and can show results.
• You can run multiple CRM projects at once in a fast-paced organisation.
• You've lifted FTD retention, reactivation or CRM revenue share, and you have the numbers to prove it.
• Your English is Upper-Intermediate (B2) or higher.

What we offer

• A competitive salary and real growth within a forward-thinking team.
• Fully remote work with flexible environment.
• 20 paid vacation days a year, plus learning and development programmes.
• A high-performing product with strong market traction.
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Join our growing team as a Senior CRM Manager for retention for a multi-country iGaming product.

We’re backed by ambitious industry innovators with a strong multi-regional presence and over 3 years of successful operations. Our portfolio features two large-scale brands active across Tier 1 markets.

As part of our expanding team, you’ll play a crucial role in elevating user engagement, increasing retention, and driving lifetime value through segmented communications, localized campaigns, and smart automation. This is a high-impact position where you’ll directly influence CRM performance metrics like deposit activity, average check size, and player retention rates.

Your Mission

• Develop and execute an omnichannel CRM strategy product mechanics and communications to enhance onboarding, retention, engagement, and monetization across two iGaming brands.
• Plan, coordinate and hands-on execute multi-channel marketing campaigns using relevant segmentation and personalization, traffic specific instruments and channels.
• Analyze user behavior and in-platform activity to develop data-driven retention strategies and improve CRM campaign effectiveness.
• Build market-specific CRM approaches, tailored to local languages, cultural nuances, and player preferences.
• Manage and configure CRM platforms and marketing automation tools across multiple media, channels, and formats.
• Segment customer databases to deliver personalized communications and offers.
• Collaborate with cross-functional teams—including development, marketing, and analytics—to align CRM initiatives with business goals and product features.
• Train, lead and mentor CRM Managers, Specialists and Juniors, helping them grow and deliver measurable results.
• Stay ahead of CRM trends in the iGaming sector, bringing innovative mechanics and techniques to your campaigns.

Our Requirements

• 3+ years of experience in CRM Manager role, ideally in iGaming or a similarly dynamic industry.
• Deep, hands-on knowledge of Customer Journey Optimization and CRM best practices, with a proven ability to implement and test strategies across multiple channels.
• Demonstrated success in managing and mentoring international teams (2+ members) in a remote, geographically dispersed teams.
• Expertise in multi-channel engagement strategies, including resolving deliverability and localization issues.
• Strong command of A/B testing, campaign optimization, and performance analysis.
• Solid skills in CRM platform management, customer segmentation, and personalization tactics.
• Ability to manage multiple CRM projects concurrently in a fast-paced organization.
• English at an Upper-Intermediate level or higher (written and spoken).

Preferred Qualifications

• Experience working with Customer.io or similar CRM tools.
• Familiarity with predictive analytics and advanced automation platforms.
• Experience in designing loyalty programs and retention mechanics.
• Strong creative thinking and problem-solving abilities.

What We Offer

• Competitive salary and growth opportunities within a forward-thinking team.
• Remote work with flexible scheduling, enabling a healthy work-life balance.
• 20 paid vacation days per year and access to learning and development programs.
• A chance to work on a high-performing product with strong market traction.
• Opportunities to attend top industry events, conferences, and international workshops through our competence centers.

Don’t miss your chance to lead in a fast-growing, innovative environment. Apply today and join our talented, motivated, and ambitious CRM team.

We're looking for a commercially sharp payments professional to own our PSP and payment-provider ecosystem from the business side - spotting the next great provider before competitors do, negotiating terms that actually move the needle, and making sure every contract we sign is one we're happy to live with.

This is a business development and relationship role, not a technical one. You won't be configuring gateways - you'll be researching the market, building the pipeline, sitting across the table in negotiations, and keeping our contracts and compliance position airtight. You'll work closely with our PSP Integrations Manager (who owns the technical build) plus Legal, Compliance and Finance.

What you'll do

• Continuously research the payments landscape and competitor payment offerings - know who's entering the market, who's improving pricing, and where we have a gap before it becomes a problem.
• Build and manage a pipeline of prospective PSPs, acquirers, aggregators and local payment-method providers, and represent us at industry events.
• Lead commercial negotiations - processing fees, FX, reserves, settlement terms, SLAs - backed by real market benchmarking.
• Own contract and business-terms management end to end: coordinate redlines with Legal, track renewals well ahead of expiry, and maintain a single source of truth for every provider's commercial terms.
• Coordinate with Compliance on licensing fit and KYB onboarding for every new provider, before anything reaches signature.
• Manage ongoing commercial relationships with key providers, including quarterly business reviews.
• Report regularly to Payments leadership on pipeline, negotiation status, renewal risk and market intelligence.

What we're looking for

• 4+ years in payments business development, commercial partnerships or PSP/vendor relationship management - ideally in iGaming, fintech or another regulated high-risk online sector.
• A track record of negotiating and closing provider contracts, with real, quantifiable outcomes.
• Contract-literate: comfortable reading and challenging fee schedules, reserve terms, SLAs and termination clauses.
• A researcher's instinct - you build market intelligence proactively, not just react to what lands in your inbox.
• Working knowledge of the payments landscape relevant to iGaming (card acquiring, APMs, wallets, open banking, crypto, local methods).
• Comfortable coordinating with Compliance/Legal as a routine part of the job.
• Strong written and verbal negotiation skills.

Nice to have

• An existing network of PSP/acquirer/aggregator contacts in iGaming.
• Negotiation experience across multiple Tier-1 markets (UK/IE, Canada, ANZ, DACH, Nordics, Benelux).
• Experience with vendor KYB/compliance onboarding processes.
• Experience building a market-intelligence or competitor-tracking function from scratch.

What's on offer

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

This position entails a schedule that is not always the standard Monday-Friday 5-day workweek, shifts may fall on weekends or in the evening.

The Role

We're looking for a strategic, data-driven Head of VIP to own the design, performance, and continuous optimization of our VIP retention program across T1 and T2 casino markets. You'll set the strategy, bring innovation, novel ideas, own the numbers, and lead through a dedicated VIP Team Leader who runs day-to-day execution. You'll spend your time on segmentation, cohort analysis, program design, and cross-functional influence, stepping into the player-facing world only for your top 10–20 Tier-1 accounts and genuine crisis escalations.

What You'll Own

• Strategic Analytics: Design and maintain our multi-tier segmentation (Mass Market / Pre-VIP / VIP) and cohort framework (Active, Churn, Reactivated, New), and deliver 7-day, 14-day, and monthly performance intelligence across every project and market.
• Program Strategy and Tactics: Own the annual VIP Retention Marketing Calendar — campaign design, offer mechanics, seasonal activations, and a structured testing roadmap.
• Retention & Reactivation: Build predictive churn early-warning capability, design win-back mechanics, and personally step in on high-stakes closure situations escalated by your Team Leader.
• Business Performance: Own retention rate, churn reactivation, NGR/deposit growth, LTV, bonus efficiency ratio, and surplus margin — and report on them monthly to leadership.
• Cross-Functional Leadership: Partner with Product, Marketing, CRM, Compliance, and Finance to keep VIP strategy aligned with the wider business, and represent the segment at board level.
• Team Leadership: Set the department's KPI framework and give strategic direction to your VIP Team Leader — who owns scheduling, coaching, QA, and the day-to-day player relationship.

What We're Looking For

• Proven track record building or scaling a VIP program in iGaming/gambling, ideally across regulated T1/T2 markets.
• Fluency with the metrics that actually run a VIP book: NGR (not just GGR), cohort-based LTV, LTV:CAC, bonus efficiency, and surplus margin.
• Experience leading through a manager layer rather than running a desk personally — comfortable setting direction and holding a Team Leader accountable to KPIs, not doing the coaching yourself.
• Strong cross-functional influence — you've shaped Product, Marketing, and Compliance decisions with data, not just requested changes.
• Working knowledge of the regulatory constraints that shape VIP marketing in T1/T2 markets (e.g. UK affordability checks, MGA/EU advertising rules, responsible gambling obligations).

🎓 Education & Experience:

• Bachelor’s degree in Business, Marketing, or a related field.
• A minimum of 3 years of experience in VIP management or a similar role, with at least 2 years in a leadership position.

🌍 Why You Should Join Us

• Competitive Compensation: Enjoy a highly competitive salary and performance-based bonuses.
• Remote Flexibility: Work from anywhere as part of an international and geographically diverse team.
• Professional Growth: We invest in your career development with ample opportunities for learning and growth.
• Exciting Challenges: Join a forward-thinking, fast-growing company at the forefront of the iGaming industry.

Ready to take your VIP expertise to the next level? Apply now and help us redefine the VIP experience, shape the future of player engagement, and make a lasting impact in the iGaming world.

🚀 Apply today and become part of something truly special! 🚀

Are you the person who gets called when deposits start failing - and actually knows why? We're looking for a payments specialist to own the performance, integrations and provider relationships behind every deposit and withdrawal across our B2C brand portfolio and B2B platform. This isn't a purely commercial relationship-management role. You'll be hands-on with routing configuration, decline-code diagnosis, PSP integrations, and fraud-pattern collaboration - with real accountability for hitting 75%+ acceptance on first deposits and 85%+ on repeat deposits.

What you'll do

• Monitor acceptance and conversion daily/hourly, diagnose deterioration by provider, route, BIN and decline code, and optimise routing, cascading and 3DS strategy.
• Own the payment incident log - coordinating PSPs, Engineering, Risk and Support through to root cause and resolution.
• Be the primary commercial and operational contact for our PSPs, acquirers, aggregators and banking partners, running regular business reviews.
• Partner with Risk, Fraud and BI to spot suspicious deposit/withdrawal patterns and feed payment intelligence into detection models.
• Support our B2B platform with reusable integration standards, connector documentation and client onboarding.
• Test and validate new and existing payment methods and PSP integrations across Tier 1 brands, reporting results and flagging issues
• Design and implement test strategies and automation frameworks specifically for payment/PSP flows
• Build and maintain test scripts, test suites, and libraries covering functional and non-functional payment integration testing
• Analyze transaction data and payment flow quality to proactively identify issues and drive improvements
• Maintain and improve CI/CD pipelines related to payment integration testing
• Maintain fully integrated test automation covering the infrastructure layer of payment-related client applications
• Collaborate closely with Payments, Product, Compliance, and Engineering teams to validate new PSP partnerships and payment method launches
• Identify new tools and approaches to improve automation coverage for payment testing
• Ensure all payment integrations meet regulatory, security, and Tier 1 brand compliance standards before go-live

What we're looking for

• 3+ years in online payments, with real operational ownership - not just account management.
• 2+ years in iGaming, betting, fintech-for-gambling, or another regulated high-risk online sector.
• 3+ years of QA/testing experience, including hands-on work testing payment systems or PSP integrations
• Hands-on experience configuring payment gateways or orchestration platforms (e.g. PaymentIQ, Praxis, Corefy, BridgerPay or similar).
• Comfortable reading transaction-level data - APIs, webhooks, decline codes, 3DS flows - and turning it into a fix.
• Working knowledge of fraud, chargebacks, KYC/AML dependencies and PCI-relevant payment-risk controls.
• Strong Excel/BI skills; SQL or hands-on data analysis is a strong plus.
• Willing to participate in a structured on-call rota for critical payment incidents.
• Strong analytical skills - able to trace transaction flows, identify discrepancies, and troubleshoot integration issues end-to-end
• Solid QA methodologies knowledge (test planning, test case design, defect lifecycle)
• Java core knowledge
• Tools and technologies: Maven/Gradle, TestNG, REST Assured, Git, SQL (PostgreSQL)
• CI/CD basic understanding
• Experience working in a microservices architecture

Nice to have

• Experience spanning both B2C and B2B payment delivery.
• Tier-1 market depth.
• Direct (non-aggregator) integration experience.
• Exposure to fraud-model feature design alongside a data science team.

What we offer

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.

Important

This position entails a schedule that is not always the standard Monday-Friday 5-day workweek, shifts may fall on weekends or in the evening.

Join Our iGaming Team as a Head of Retention in our multi-country product iGaming company with ambitious Industry innovators with regional reach and 6+ years of successful operation. Our portfolio includes three large-scale brands successfully operating across Tier 1 geos.
We pride ourselves on attracting and valuing highly qualified professionals, enabling us to scale and succeed in new markets.

Your Mission: to drive the logic and architecture, coordinate the overall effort of user retention

• ​​Develop and implement a multi-channel overall Retention and CRM strategy for online casinos to boost customer onboarding experience, retention, engagement, and monetization.
• Identify and apply promotional mechanics that align with different user psychotypes and behavioral triggers to drive engagement, loyalty, and conversion.
• Develop, implement, analyse and manage innovative solutions to boost onboarding and retention across traditional as well as SMM, TikTok, Instagram, Messengers, LiveChat and Mobile App. instruments, mechanics and cross-departmental activities.
• Regularly plan and execute multi-channel marketing campaigns using customer segmentation and personalization.
• Analyze user behavior and activity to optimize retention strategies, research and implement relevant proven, trending or innovative product features, communications channels and formats.
• Implement relevant multi-source data collection, integration to enable live automated analysis and reporting, and data-driven decision making.
• Assess the effectiveness of and continuously improve CRM campaigns through analytics and data-driven insights.
• Coordinate SMM, or other traffic-source-specific content, implementations, integration for player onboarding, retention and reactivation, as well as recycling of multi-channel registrations, including Instagram, TikTok, Streamer and Influencers, App-Only users.
• Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.
• Recruit, train, lead and mentor the Retention, Promo, CRM team to deliver the department results.
• Analyse, monitor, organise, coordinate and resolve deliverability rate of communications.
• Collaborate with Product Development, Marketing, BI and Analytics and Customer Success and Support teams to align overall retention with business goals, cross-departmental initiatives and priorities.
• Stay updated on the latest trends and innovations in the iGaming industry.
• Retention Goal Ownership: Fully understand the retention KPIs we aim to achieve (e.g. increased LTV, reduced churn, uplift in ARPU, deposit frequency, etc.) and drive structured improvements toward those goals.
• Cross-functional Supervision: Act as the central point between CRM, BI, product, and bonus engine development to ensure the continuous evolution of the retention system, backed by data and feedback loops.

Our requirements:

• 4+ years of experience as Retention Team Lead.
• In-depth knowledge and hands-on experience of Customer Journey Optimization best practices, with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Solid grasp of the full range of promotional tools (bonuses, gamification, rewards, challenges, etc.) and the underlying logic, including their mathematical models, economic constraints, and long-term profitability impact.
• Segment-Oriented Thinking: Skill in building and managing dynamic customer segments based on behavior, value, and lifecycle stage, and applying tailored retention strategies to each.
• Proven ability to manage a team of 4+ people and managing an international and geographically dispersed multicultural English speaking digital team.
• Expertise in developing multi-channel customer engagement strategies.
• Proven hands-on experience of implementing relevant automated Retention reporting.
• Strong knowledge of A/B testing methodologies and data-driven optimization practices.
• Ability to segment customer databases and craft personalized offers.
• Ability to manage and prioritize multiple projects simultaneously within a complex organization.

Preferred:

• Experience with Customer.io system and overall other retention instruments.
• Expertise in designing and implementing loyalty programs.
• Creative thinking and problem-solving abilities.
• English Upper Intermediate.

What we offer:
Our success depends on our talented employees who work online every single day with a sense of purpose and an appetite for progress.
 

• Competitive salary;
• Remote work in a flexible environment;
• 20 working days of paid vacation and education projects;
• Great product with our software solution;
• Opportunity for growth at professional levels, attending top industry events and conferences, and international workshops at our competence centers.