Jobs Digital Marketing

Компанія Linemedia у пошуках PPC-спеціаліста, який вміє працювати з даними, мислить стратегіями та не боїться брати відповідальність за результат. Людину, яка не просто «крутить кампанії», а розуміє, навіщо вони запускаються і як впливають на бізнес.

Мета посади:

Розробка та реалізація ефективної стратегії просування наших продуктів із використанням Google Ads та Google Analytics, орієнтованої на зростання конверсій і якість трафіку.

Ключові показники ефективності (KPI):

• кількість конверсій та їх вартість
• якість трафіку
• виконання та ефективне використання рекламного бюджету
• позитивна динаміка зростання результатів

Основні задачі:

• Розробка та реалізація стратегії просування в Google Ads
• Аналіз ринку, конкурентів і ефективності каналів на всіх етапах воронки
• Ініціювання, тестування та оптимізація рекламних креативів і текстів
• Щоденне управління кампаніями: контроль, оптимізація та масштабування
• Контроль аналітики й конверсій, постановка ТЗ за потреби
• Управління рекламними бюджетами, тестування гіпотез і підготовка звітів, участь у командних обговореннях

Додаткові вимоги:

• English - базовий рівень і вище
• Комп’ютерні програми та інструменти: Google Ads, Google Analytics, Google Tag Manager, Google Docs, Google Sheets

Ми пропонуємо:

• Роботу в компанії, що активно масштабується на міжнародному ринку
• Конкурентну заробітну плату
• Віддалений формат роботи та гнучкий графік
• Щорічну відпустку та вихідні згідно з законодавством
• Додатковий вихідний у день народження

WHAT WILL HELP YOU SUCCEED IN THE ROLE
 

• Strong hands-on experience with Facebook Ads, especially traffic and post engagement campaigns
• MUST-HAVE: practical experience building funnels in ManyChat (Chatfuel or similar tools will also be considered)
• Experience working with anti-detect browsers such as Dolphin Anty, AdsPower, or similar tools
• Understanding of proxy infrastructure and multi-account traffic environments
• Strong understanding of CPL, CPA, CR, lead quality, and traffic monetization metrics
• Real experience working with grey/black-hat funnels and restricted verticals
• Understanding of Meta moderation systems, detection logic, bans, and current bypass methods for gambling content
• Experience managing advertising budgets and understanding realistic benchmark metrics (CPC, CPL, CPA, FTD, ROI, etc.)
• Ability to work without classic Facebook Pixel-based approaches
• Arbitrage mindset with strong analytical thinking and testing culture
• Stress resistance and ability to work under frequent bans and infrastructure instability
• Team-oriented mindset and operational discipline

HOW YOU WILL MAKE AN IMPACT

• Launch, manage, and optimize traffic campaigns in Facebook Ads and Telegram Ads
• Build, configure, and maintain automated ManyChat / Chatfuel funnels for audience acquisition and conversion
• Create and optimize messenger-based conversion flows through Telegram, Discord, WhatsApp, and Instagram Direct
• Design complete social funnels from scratch and continuously improve funnel CR and user flow stability
• Work with “white” traffic entry points (sports, memes, entertainment, news, viral pages, etc.) for further audience redirection
• Configure auto-replies, comment automation, DM sequences, lead capture flows, and audience warm-up scenarios
• Conduct continuous A/B testing of creatives, messaging, hooks, and funnel mechanics to optimize CPL and CPA
• Monitor campaign performance, spend efficiency, lead quality, and conversion metrics
• Manage advertising budgets, scaling logic, daily limits, and profitability of traffic bundles
• Work closely with account farmers and infrastructure teams to maintain campaign stability
• Operate within Meta restrictions using up-to-date bypass and anti-detection approaches for gambling-related traffic
• Monitor bans, ad account risks, and funnel health while maintaining operational continuity

WHY YOU’LL LOVE IT HERE

- Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
- Unlimited vacation days and paid sick leave—because your rest matters.
- A competitive compensation that truly reflects your skills and expertise.
- Employee referral bonus and gifts to celebrate your special occasions.
- 50% financial support for learning expenses to supercharge your professional growth!
- A positive atmosphere where you always feel respected and truly belong.
- Inspirational team-building activities that turn colleagues into best friends.
- Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
- Co-working space reimbursement to save your nerves from always working from home :)

We are looking for a Head of Digital Marketing who can manage not only advertising accounts, but the entire customer acquisition ecosystem: performance channels, CPA partners, analytics, funnels, budgets, team management, and achievement of business targets related to loan disbursements.

This position is ideal for a candidate who is data-driven, able to quickly identify bottlenecks in the funnel, scale high-performing channels, and build a strong marketing team.

What We’re Looking For

• At least 2 years of experience in a leadership role within Digital Marketing or Performance Marketing
• Experience managing a team of 4+ specialists, including media buyers, affiliate managers, SMM specialists, retention/CRM managers, and analysts
• Hands-on experience with performance marketing channels: Google Ads, Meta Ads, TikTok Ads, CPA/Affiliate Traffic
• Strong understanding of key marketing metrics: CPA, CPL, CPS, CAC, ROMI, EPC, CR, and Approve Rate
• Experience managing advertising budgets and monitoring channel performance
• Ability to analyze the entire conversion funnel: registrations, applications, approvals, signings, and disbursements
• Experience working with CPA networks, affiliate partners, bid management, and traffic quality control
• Strong leadership skills, including task delegation, KPI management, employee development, and team building
• Experience in MFO, fintech, lending, or consumer finance will be a significant advantage

Required Tools & Platforms

• Google Ads, Meta Ads Manager, TikTok Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio, Power BI, Metabase, or similar BI tools
• Advanced Excel / Google Sheets skills
• CPA/Affiliate platforms: Affise, Everflow, Tune, Keitaro, or similar
• Tracking and analytics tools: AppsFlyer, Adjust, Firebase, or similar
• CRM/CDP systems and internal administrative platforms
• Customer communication channels: Telegram, Email, SMS, Push Notifications
• Task management tools: Jira, Trello, Asana, Notion, or similar

Key Responsibilities

• Lead the digital marketing function and take ownership of customer acquisition targets
• Monitor and optimize key business metrics, including first-time disbursements, total disbursements, CAC, CR, Approve Rate, Signing Rate, and ROMI
• Develop and scale acquisition channels such as Google, Facebook, TikTok, CPA, mobile traffic, and alternative traffic sources
• Manage CPA partnerships, including pricing, traffic quality, scaling opportunities, partnership terms, and payout control
• Analyze the marketing funnel and identify growth opportunities at every stage: Registration → Application → Approval → Signing → Disbursement
• Manage and allocate the marketing budget across channels based on performance and ROI
• Set goals, assign tasks, monitor KPI achievement, and support employee development
• Generate hypotheses, launch tests, and evaluate results based on data and performance metrics
• Collaborate closely with Product, Risk, Analytics, Contact Center, and Sales teams
• Participate in strategic business decisions that drive company growth

What We Offer

• Fully remote work environment
• Schedule: Monday–Friday, 9:00 AM – 6:00 PM (Spain time)
• Competitive salary with opportunities for financial growth
• Direct impact on key business performance indicators
• Autonomy and decision-making authority within your area of responsibility
• Opportunity to build, develop, and strengthen your team
• Support for launching new hypotheses, channels, and marketing tools

Expected Outcomes

• Achievement of targets for first-time and total loan disbursements
• Reduction or maintenance of CAC within planned benchmarks
• Improved efficiency of performance marketing channels
• Successful scaling of CPA partnerships and alternative traffic sources
• Greater transparency in analytics and stronger team performance
• A systematic, data-driven approach to funnel optimization rather than simply running advertising campaigns

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.

We are currently looking for a Push Specialist to join the team.

📋 Key responsibilities and your contribution:

• 1+ years of experience working with push notifications / CRM within the iGaming, betting, or affiliate verticals.
• Experience with mobile applications (iOS/Android) and push delivery platforms (OneSignal, Push.Express, or similar.
• Strong understanding of retention mechanics and the user lifecycle (from Registration to FTD, Repeat Deposits, and Reactivation).
• Setting up trigger-based communications, automated flows, and push strategies (web, in-app, browser) for both user acquisition and retention.
• Working with diverse audiences (new, active, VIP, dormant, churn-risk) to launch personalized offers and promotional campaigns.
• Conducting A/B testing, reporting, and analyzing key performance metrics (CTR, Open Rate, Delivery Rate, CR, Opt-in/out, Retention, ROI, LTV).
• High level of independence and initiative, with the ability to build processes and workflows from scratch.
• Close cross-functional collaboration with media buying, retention, product, and design teams.
   

📚 Your qualifications:

• Build and scale push communication processes for both retention and acquisition traffic.
• Develop communication strategies across various GEOs, products, and traffic sources (including ASO, Facebook, and iOS/Android apps).
• Build trigger-based push flows across all stages of the user lifecycle (from registration and FTD to repeat deposits and reactivation).
• Segment user bases to launch personalized offers, bonus messaging, and promotional campaigns.
• Analyze key metrics, manage reporting, and continuously run A/B tests to validate hypotheses.
• Optimize the user journey to increase overall retention, engagement, and repeat activity.
• Continuously explore and implement new communication approaches and mechanics.
• Work closely with media buying, retention, product, and design teams.
• Participate in the development of promotional campaigns, special offers, and initiatives to improve the overall user experience.

Benefits:

⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.

⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.

⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.

⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).

⭐  Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.

Job Description

We are looking for a Google Media Buyer who will be responsible for launching, optimizing, and scaling Google Ads campaigns for an in-house product.

We need a specialist who not only knows how to launch ads but also deeply understands funnels, analytics, events, and the final business result in terms of leads and loan issuances.

Key Responsibilities

— Launching and managing Google Ads campaigns;
— Working with Search, Display, Performance Max, YouTube, and App Campaigns;
— Scaling successful campaigns;
— Monitoring customer acquisition costs (CPA / CAC / CPL / CPS);
— Analyzing the full funnel: from click to lead / loan issuance;
— Identifying growth opportunities in campaigns, keywords, ads, landing pages, and events;
— Semantic management: keyword research, clustering, negative keywords, query expansion;
— Testing hypotheses, offers, landing pages, and ad funnels;
— Monitoring traffic quality and conversions;
— Setting up and validating correct event tracking in Google Ads;
— Working with analytics through GA4 / GTM / Firebase / AppsFlyer / Adjust;
— Daily work with performance reporting and metrics.

Requirements

— 2+ years of experience with Google Ads;
— Experience working with performance traffic;
— Mandatory experience in gray/restricted niches: crypto, gambling, betting, fintech, loans, or related verticals;
— Experience launching campaigns for leads, registrations, applications, or loan issuances;
— Strong understanding of Google Ads: Search, Display, Performance Max, YouTube, App Campaigns;
— Experience setting up analytics and event tracking;
— Understanding of GA4, Google Tag Manager, and conversion tracking;
— Ability to work with funnels: click → registration → application → approval → issuance;
— Understanding of CPA, CAC, CPL, CPS, CR, ROAS / ROMI;
— Ability to evaluate not only lead cost but also traffic quality;
— Self-management, structured thinking, and results orientation.

Tools

— Google Ads;
— Google Analytics 4;
— Google Tag Manager;
— Google Search Console;
— Looker Studio / Power BI / Metabase or similar tools;
— Firebase / AppsFlyer / Adjust or similar tools;
— Excel / Google Sheets;
— Trackers: Keitaro / Binom / RedTrack or similar;
— CRM / internal analytics / admin panels.

Will Be a Plus

— Experience in MFO / fintech / lending / payday loans;
— Experience with PWA / APK / mobile traffic;
— Experience launching Google App Campaigns;
— Experience working with Keitaro / Binom / RedTrack trackers;
— Understanding of post-issuance client quality metrics: approve rate, signing rate, default rate, profitability, repeat loans.

Expected Results

— Stable launch and scaling of Google Ads campaigns;
— Achievement of targets for applications / first loan issuances;
— Maintaining CPA / CAC within target benchmarks;
— Accurate event tracking and transparent analytics;
— Growth of high-quality traffic volume;
— Clear and consistent reporting on campaigns, keywords, events, and results.