About Go Wombat
Go Wombat is an international B2B software services company. We sell custom development, AI-related solutions, integrations, and other complex services with long sales cycles. We are not looking for a classic brand CMO, a content lead, or a social media manager. We need a strong marketing leader who can turn marketing into a real commercial function.
This role reports directly to the CEO.
What this role is about
Your job is to build a marketing function that helps the company sell instead of just producing activity. We already know which markets, industries, and ICPs matter. What we need now is someone who can turn that into clear priorities, strong messaging, useful materials, a better website, better SEO direction, and faster output.
You do not need to understand AI at founder level. But you do need to learn fast, structure complex ideas, and build processes where people and AI tools help the company move faster without lowering quality.
Responsibilities
You will translate company strategy into actual marketing priorities, a clear backlog, and visible output. You will bring order to messaging: what we sell, who it is for, why clients should trust us, what makes us different, and how this shows up across the website, decks, one-pagers, follow-ups, case studies, and proposal support.
You will turn the website into a real commercial asset. That includes service pages, industry pages, case studies, proof points, structure, SEO priorities, and conversion logic. You will also build proper sales enablement so the team has materials that actually help move deals forward, not generic marketing content.
Another key part of the role is using AI in a practical way. This is not about random experiments or shallow use of tools. It is about speeding up research, drafts, updates, repurposing, and production of useful materials while keeping quality high. We want AI to reduce manual work, increase speed, and make the team stronger.
You will also need to fix the way marketing work enters the system. Marketing cannot run on a model where whoever shouts louder gets the work first. We need a clear intake process, real prioritization, and a direct link between company strategy and what the team actually does. You can delegate work, but you cannot delegate accountability.
What we need from you
You have real experience in B2B services such as IT services, consulting, outsourcing, agency, or enterprise tech services. A pure consumer, e-commerce, or brand-only background is not enough for this role. You know how to build a marketing system, not just move tasks between people.
You know how to work closely with sales and make marketing useful to sales. You can package complex services into clear commercial language. You know how to use AI in a practical way that improves speed and output. You raise blockers early, push decisions forward, and do not come back later with excuses for why nothing moved.
You are also comfortable saying no to internal requests that do not match company priorities. We need someone who protects focus instead of feeding chaos.
This role is not for
This role is not for someone whose background is mostly SMM, employer branding, or content for the sake of content. It is also not for someone who wants to “do marketing” but does not want to own messaging, website direction, SEO priorities, sales materials, and execution discipline.
It is also not a fit for someone who uses AI superficially, repeats obvious things, or expects the CEO to define, structure, and push everything personally.
What success looks like in the first 90 days
In the first 90 days, we expect a clear audit of the current function, one backlog tied to company strategy, a proper prioritization model for incoming work, and a messaging framework with clear ICPs, value propositions, proof points, and narrative blocks.
We also expect a concrete plan for website improvements, SEO priorities, and core materials, with ownership, deadlines, and dependencies. By that point, the first AI-based workflows should already be live and saving time in real work.
What success looks like in the first 6 months
Within 6 months, key website pages should be upgraded, core sales materials should be fixed, and marketing should stop operating like a chaotic internal service desk. Output should become faster, stronger, and more useful to sales.
A good sign of success is simple: the CEO is no longer manually editing most important texts because the system is producing work at a high enough level without constant rescue.
Scope of ownership
We expect this role to review and improve the full set of company marketing assets and outputs. This includes website copy, landing pages, SEO structure and priorities, case studies, one-pagers, decks, brochures, event materials, printed materials, digital marketing materials, sales support materials, follow-up assets, social media content, email sequences, outbound support assets, proposal support materials, and the overall consistency of messaging across channels.
It also includes reviewing how these assets are created, updated, approved, reused, and measured. We do not need someone who only manages channels. We need someone who can raise the quality, speed, consistency, and commercial usefulness of the full marketing output of the company.
First assignment
One of the first responsibilities in this role will be to review the current state of all major company marketing assets and marketing workflows, identify what is weak, outdated, inconsistent, slow, or low-value, and propose a clear plan for what should be fixed, rebuilt, automated, or stopped.
This review should cover messaging, website pages, SEO foundations, social media, sales materials, printed and digital collateral, event materials, internal workflows, AI usage, and the overall connection between marketing output and company strategy.
Format
This is a full-time remote role with direct reporting to the CEO.
How we will evaluate candidates
We are not interested in generic talk about brand awareness or growth. We want concrete examples of how you built a marketing system, brought order into chaos, improved a website and sales materials, used AI in real workflows, and made the function faster and more useful to the business.
