Jobs Marketing

We are looking for a Senior User Acquisition Manager (Meta/TikTok/Snapchat) to build and own the acquisition direction for one of our live-streaming products, taking full responsibility for TikTok, Meta, and Snapchat and scaling spend 2-3x within 3-6 months while holding CPA and ROAS at target. You will run the testing roadmap across creatives, audiences, and bidding strategies, work hand-in-hand with our Creative and PMM teams, and have direct visibility into growing into the UA Team Lead role as you scale this direction. If you want full ownership over a fast-scaling Social channel and a clear path to leading a team, this is your next challenge.

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?

In this role, you will

• Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
• Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
• Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
• Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
• Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks

• Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication

   

It's all about you

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
• Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
• Experience managing budgets above $300K per month across Social channels
• Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
• Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
• Upper-Intermediate (B2) or higher English proficiency

Would be a plus

• Experience with alternative ad networks
• Experience automating campaign launches, testing, and reporting across networks with AI tools
• Understanding of marketing funnels and performance creative testing principles
• Experience with ASO and influencer marketing as additional channels

What we offer

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising 
• Reference check
• Offer

We are looking for a Senior UA Manager (Google Ads) to own and scale our Google Ads big monthly budget, drive 2-3x growth in scale while keeping CPA and ROAS within target, and shape the testing roadmap across creatives, audiences, and bidding strategies together with our Creative and Product Marketing teams. This is a role for someone who thrives on data, owns outcomes end-to-end, and wants their decisions to directly move the needle for a product reaching hundreds of thousands of users worldwide
 

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
 

In this role, you will

• Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling
• Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI)
• Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type
• Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
• Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web)
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)
   

It's all about you

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
• Hands-on experience buying traffic in Google Ads (Web/Web2app/App campaigns), from launch to scaling 
• Experience managing budgets above $300K per month within the Google channel
• Deep understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals)
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
• Experience with BI tools (Tableau, AppsFlyer, Google Analytics/Firebase) for data-driven analysis and decision-making
• Upper-Intermediate (B2) or higher English proficiency
   

Would be a plus

• Experience with other search networks
• Experience automating campaign launches, testing, and reporting with AI tools (Google Ads API, Google Ads Scripts)
   

What we offer
 

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
   

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools
   

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster
   

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising 
• Reference check
• Offer

About EVIQO

EVIQO is one of the fastest-growing smart EV charging brands in the US residential market, serving customers across the US, Canada, and Europe soon.

We are already among the Top-5 market leaders in the US in our segment and continue scaling rapidly.

Our mission is to build a category-defining EV charging brand that competes with major players like Tesla, ChargePoint, and Autel.

Our core product is a premium Level 2 smart home EV charger combined with a mobile app and software platform that allows users to monitor and remotely control charging, manage and optimize energy consumption, automate charging sessions, and reduce electricity costs.

With up to 50 Amps of charging power, strong hardware positioning, premium customer experience, and a powerful D2C + Amazon growth engine, we are building much more than just a charger — we are building a scalable international brand.

We operate at the intersection of hardware, software, IoT, e-commerce, D2C, and international growth.

About the Role

This is not a traditional Head of Marketing role.

We are looking for a strong hands-on digital marketing leader who is ready to build, execute, and scale digital marketing initiatives rather than manage a large internal team.

You will work directly with the founder and take ownership of EVIQO's marketing strategy, brand positioning, customer acquisition, and long-term brand awareness across the US and Canadian markets.

This role requires both strategic thinking and hands-on execution. You will not inherit a large in-house marketing team. Instead, you will execute marketing initiatives yourself, build effective marketing processes, and collaborate with external partners where needed.

We are looking for someone who enjoys rolling up their sleeves and getting things done. In turn, you work for the Amazon Best Seller brand and the product that obtained an Oscar award in design - Red Dot Award 2026, was mentioned in New York Times, Wirecutter, Motortrend, Yahoo and Car & Driver.

Although this role is titled Head of Marketing, we care much more about your ability to build, execute, and drive results than about your previous job title. If you are a strong Senior Marketing Manager or Growth Marketing Leader ready to take full ownership of marketing, we'd love to hear from you.

This role combines the responsibilities of a hands-on marketing leader, growth marketer, brand builder, and the founder's strategic marketing partner.

You will have a content producer, SMM, community manager and designer subordinated to you.

Key Responsibilities

• Own the overall marketing strategy and execution across digital channels
• Build and scale D2C customer acquisition across the US and Canadian markets
• Develop a clear brand positioning and messaging strategy
• Deeply understand customer pain points and continuously refine EVIQO's value proposition and messaging
• Analyze complex products, market trends, and customer needs to strengthen EVIQO's market positioning
• Develop and execute a content-led marketing strategy that supports customer acquisition, performance marketing, and brand growth
• Drive customer acquisition and conversion optimization
• Own and improve CAC, LTV, ROAS, Conversion Rate, and other key marketing metrics
• Launch and scale EVIQO's presence across social media platforms
• Build partnerships with YouTube creators and product reviewers
• Build and grow online communities around the EVIQO brand
• Develop and execute PR initiatives, building relationships with media, journalists, influencers, and industry opinion leaders
• Secure EVIQO's presence across major product rankings and review platforms
• Build transparent marketing analytics, reporting, and execution systems
• Manage external agencies, freelancers, and contractors
• Work directly with the founder on marketing priorities, product positioning, and long-term business growth

Requirements

• Strong hands-on experience in B2C digital marketing
• Proven experience in building and scaling consumer brands in the US and Canadian markets
• Strong experience in customer acquisition and performance marketing
• Strong understanding of D2C marketing, brand positioning, consumer behavior, and marketing analytics
• Ability to analyze complex products, identify customer pain points, and develop compelling value propositions (UVP)
• Strong analytical mindset with experience working with key marketing metrics (CAC, LTV, ROAS, Conversion Rate, etc.)
• Hands-on approach with the ability to independently execute marketing initiatives from strategy to implementation
• Experience working with external agencies, freelancers, and contractors
• Strong ownership mindset with excellent execution, prioritization, and organizational skills
• Upper-Intermediate+ English (ability to confidently communicate with US and Canadian partners - including some video calls).

Will Be a Strong Plus

• Experience in consumer electronics or hardware products
• Experience in home energy, smart home, automotive, or EV charging industries
• Experience building educational content ecosystems
• Experience collaborating with YouTube creators and influencers
• Experience building and managing online communities
• Strong PR and media relations experience
• Experience launching products in the UK and German markets
• Understanding of Reddit, Quora, and other niche community channels

Ideal Background

We are looking for candidates with experience building and scaling consumer brands that sell physical products directly to end customers.

Preferred industries include:

• Consumer Electronics
• Smart Home
• Home Energy
• Automotive
• EV Charging
• Hardware Products

We are looking for someone who

• Takes full ownership of marketing
• Thinks like a business owner
• Is hands-on and enjoys execution
• Can build effective marketing processes from scratch 
• Deeply understands customer needs and buying behavior
• Knows how to position products and brands
• Makes decisions based on data
• Can independently prioritize work
• Is comfortable working directly with the founder
• Wants to build a category-leading consumer brand

What We Offer

• Competitive fixed salary
• Performance-based bonus
• Strong long-term career growth opportunities (new markets, new subordinates)
• Direct work with the founder
• Opportunity to build a category leader in the EV charging market
• Fully remote work
• Working schedule: 10:00–19:00 (Kyiv time).
• 15 working days of paid vacation per year (available after 6 months of employment).
• 5 paid sick days without medical certificates.
• Sports and professional development budget after successful completion of the probation period

We are Alba Talent (albatalent.io). Your writing goes out under our two founders' names. It starts real conversations that turn into revenue. Our founders already write raw LinkedIn post drafts using AI, about 15 a week. What is missing is someone to own turning these drafts into finished, ready-to-post content, and managing replies and comments too. This is a real, ongoing job, not a one-time task, and it grows as our content output grows.

Your daily tasks:

1. Take a raw draft and rewrite it into a finished LinkedIn post, in our founders' voice.

2. Format the post: hook line, spacing, hashtags if needed.

3. Reply to comments and messages on published posts, using notes we give you. You will not log in to our founders' personal LinkedIn accounts yourself.

4. Tell us if a draft is weak, instead of forcing a bad rewrite.

What we need from you:

- Real experience ghostwriting LinkedIn posts for a founder or executive, with real posts you can show that performed well. We want someone already doing this, not someone new to LinkedIn writing.

- Excellent written English. You understand LinkedIn tone and hooks, not just general writing.

- Comfortable working from someone else's rough draft, not writing from a blank page.

Pay: $6-9 per hour to start. The strongest applications start at the top of that range. This is a 30-day paid trial. After 30 days, if you meet the goals below, pay moves to $8-10 per hour.

What gets you to $8-10 per hour:

A clean 30-day trial. This means: turn around about 15 posts a week, consistently. Few revision requests from Henry and Scott. Answer comments and messages within 24 hours. Do this and your pay goes up.

How to apply:

Start your message with the word HERMES. This shows me you read the whole post.

Then answer two questions:

1. Share one LinkedIn post you ghostwrote that performed well. What was the hook? Why did it work?

2. How would you turn a rough draft (bullet points, a voice note) into a finished post? Walk us through your steps.

About the Company:

We are an international product company in the iGaming industry with 4 years of history. We develop our own gaming platform and operate in the markets of Australia, the United Kingdom, Germany, Italy, France, and Spain.
 

We are currently expanding our product team and looking for a Senior CRM / Retention Manager who will be responsible for player retention strategies, CRM communication development, and LTV growth.
 

What You’ll Be Doing:

•  Developing and implementing player retention strategies for Tier-1 markets;
• Analyzing user behavior and key metrics: LTV, ARPPU, DAU, churn rate, session depth, cohort analysis;
• Building the player Customer Journey across all lifecycle stages: onboarding → first deposit → active play → VIP → reactivation;
• Creating automated multi-channel communications: email, push, SMS, in-app;
• Developing and optimizing trigger-based CRM scenarios (welcome, post-deposit, retention, winback);
• Setting up personalized bonus mechanics based on player segment, VIP level, and gaming behavior;
• Running A/B/n testing of CRM communications and bonus offers;
• Analyzing CRM campaign performance, forecasting ROI, and tracking CPL, RPR, and Retention Rate;
• Managing banners and their display logic within the product;
• Developing and updating email, push notification, and banner templates;
• Monitoring deliverability, database quality, and domain reputation;
• Configuring dynamic content in communications;
• Preparing briefs for bonus offers and CRM communications;
• Collaborating with the design team on creatives and visual assets.
   

What We’re Looking For:

• 2+ years of experience as a CRM / Retention Manager in iGaming;
•  Experience working with Tier-1 markets;
• Confident proficiency in Customer.io;
• Deep understanding of the player lifecycle, VIP segmentation, and reactivation scenarios;
• Hands-on experience with key metrics: ARPPU, LTV, DAU, churn rate, conversion to deposit;
• Practical experience with A/B testing of CRM campaigns;
• Ability to write briefs for bonus mechanics and communications.
   

What We Offer:

• Fully remote work format
• Competitive compensation (fixed salary + discussed individually);
• Flexible schedule;
• Work within an international product team;
• Opportunity to shape CRM strategy and influence product development;
• Minimal bureaucracy and fast decision-making processes.

YozmaTech isn’t just another tech company – we’re a global team of go-getters, innovators, and A-players helping startups and product companies scale smarter and faster.
We build dedicated development teams across 10+ countries, creating strong, long-term partnerships based on trust, transparency, and real impact.
Here, every idea counts. We value people who are proactive, open-minded, and ready to grow. If you’re passionate about building meaningful products and want to join a team that feels like family – you’ll feel right at home with us.

Our client is looking for a Product Marketing Manager with a strong content mindset, sharp market instincts, and the ability to turn ideas into awareness, credibility, and demand.
This role is for someone who understands that great marketing starts with great narratives. Someone who knows how technical audiences think, how modern software teams operate, and how to create content that feels relevant, credible, and worth reading.
You’ll help define how the market sees us, shape our category, and make sure we consistently show up in the right places.

The platform is already live and has paying customers, helping R&D teams significantly increase development speed and efficiency by reducing manual work and enabling engineers to focus only on high-impact tasks.

Key Requirements:
🔹 4+ years of experience in Product Marketing, Content Marketing, Brand, Growth or related roles;
🔹 Strong understanding of LinkedIn, Reddit and modern organic distribution channels;
🔹 Background in software development or experience in engineering environments;
🔹 Understanding of developer workflows, SDLC and R&D processes;
🔹 Experience creating content for B2B / technical audiences;
🔹 Exceptional English writing and storytelling skills;
🔹 Experience marketing to engineers, product teams or technical leaders;
🔹 Ability to translate technical concepts into clear messaging;
🔹 High ownership, self-direction, builder mentality;
🔹 Strong judgment in tone, positioning and narrative;
🔹 Startup experience, ability to build from zero;
🔹 Strong communication skills and comfort working with international teams;

Big Advantage:
🔹 Experience marketing to CTOs, VP Engineering, or R&D leaders;
🔹 Experience with AI products, developer tools, DevOps, or engineering platforms;
🔹 Community-building experience;
🔹 Design, video, or creative production skills;
🔹 English – Upper-Intermediate or higher.

What you will do:
🔹 Define and refine positioning, messaging and category narrative;
🔹 Build awareness on LinkedIn, Reddit and other relevant channels;
🔹 Create and publish content: founder posts, thought leadership, product stories, campaigns;
🔹 Translate product features into business value for technical and business audiences;
🔹 Develop brand voice, tone and narrative across all touchpoints;
🔹 Manage and grow communities (Reddit, Discord, Slack, etc.);
🔹 Work with founders, customers and prospects to understand market language and pain points;
🔹 Test and scale growth ideas based on performance;
🔹 Support go-to-market strategy and sales materials (case studies, decks, etc.);
🔹 Gather customer feedback to influence positioning and product direction;
🔹 Measure and analyze marketing performance (awareness, engagement, conversion);
🔹 Help build demand in an emerging market;
🔹 Act as a bridge between product and market, deeply understanding SDLC and developer needs;

Interview stages:
🔹 HR Interview;
🔹 Screening Call;
🔹 Technical Deep Dive;
🔹 Team Fit Conversation ;
🔹 Final Review & Decision;
🔹 Reference Check;
🔹 Offer;

Requirements

• Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.)
• Experience with mobile traffic formats (video, interstitial, rewarded)
• Experience working with grey-hat verticals
• Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro)
• Strong understanding of key metrics (CPA, FTD, deposits, ROI)
• Experience working with creatives (especially video)
• Self-sufficiency and proven experience in scaling campaigns

Responsibilities

• Launching and optimizing campaigns in in-app ad networks
• Sourcing and testing new bundles (angles, creatives, funnels)
• Scaling profitable campaigns
• Working with various ad formats
• Analyzing traffic performance
• Preparing briefs (technical tasks) for creatives
• Working with tracking systems and analytics
• Collaborating with the team
• Managing campaigns across multiple GEOs

Benefits

• An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
• A great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset, is guaranteed
• Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan, work remotely or on-site with comfort, and enjoy the opportunity to build a network of connections with professionals day by day
• Modern corporate equipment based on macOS or Windows, and additional equipment is provided
• Paid vacations, sick leave, personal event days, days off
• -️ Corporate health insurance program for your well-being
• Referral program: enjoy cooperation with your colleagues and get a bonus
• Educational programs: regular internal training sessions, compensation for external education, and attendance at specialized global conferences
• Rewards program for mentoring and coaching colleagues
• Free internal English courses
• In-house Travel Service
• Multiple internal activities: online platform for employees with quests, gamification, presents, and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
• Corporate events, team building

We are seeking an experienced Influencer Marketing Manager to drive and scale influencer partnerships across the Asia and MENA markets. This role will oversee the full influencer marketing lifecycle - from sourcing and recruiting relevant Influencers to executing campaigns that deliver measurable results, foster brand growth, and generate high-quality leads.

Responsibilities

• Source and recruit relevant influencers, content creators, brand ambassadors, and other KOLs, aligning with business objectives.
• Manage influencer marketing campaigns from inception to execution.
• Collaborate with influencers to develop creative content: write briefs, scripts, generate innovative ideas, and oversee production workflows while managing campaign timelines and deliverables.
• Cultivate and maintain long-term relationships with influencers and brand ambassadors, managing ongoing projects and fostering brand loyalty and sustainable partnerships.
• Identify and manage contractors, including local agencies across Asia and MENA, ensuring smooth execution of influencer marketing projects and production services.
• Develop and execute comprehensive influencer strategies, manage budgets, oversee project progress, analyze campaign performance, and provide actionable insights.
   

Requirements

• 2+ years of experience in global influencer marketing.
• Experience in at least one of the following industries: online brokers, fintech, crypto, or igaming.
• Proven track record of successfully building and managing influencer partnerships, consistently delivering measurable outcomes.
• Strong verbal, written, presentation, and communication skills in English (B2 or higher).
• Excellent content management skills, with the ability to oversee content creation from concept to final delivery.
• Strategic mindset with the ability to manage projects, budgets, service agreements and analytics effectively.
• Experience with industry tools such as HypeAuditor, Brandwatch, Google Analytics, or similar platforms.
   

Nice to have

• Experience working in Asia and MENA regions.
• Familiarity with sponsorship programs.
   

Benefits

• Competitive and attractive compensation
• Hybrid work schedule
• Proper rest time of 24 annual leave days
• Challenging and unique tasks in the FinTech field
• Funding for gym memberships, fostering a healthy work-life balance
   

Interview Stages

1. Interview with Recruiter (1 hour)
2. Interview with Hiring Manager (1 hour)
3. Final Interview with COO (45 mins)

We seek companions who are:
 

• Passionate about working in finance
• Ambitious to do great things
• Attentive to the very detail of the subject
• Bold enough to build different
• Enthusiastic along the way
• Ready to make a lasting impact

We are looking for someone who has:

• 2+ years of experience in CRM, lifecycle, retention, or product-led marketing within a product or SaaS company.
• Hands-on experience setting up and launching email campaigns (triggers, newsletters, and lifecycle emails) using CRM/ESP platforms such as Reteno or similar tools.
• Experience building and optimizing email automation flows (welcome, onboarding, retention, reactivation).
• Experience developing and maintaining an email communication strategy for B2C products.
• Strong understanding of audience segmentation and personalization.
• Experience analyzing email performance metrics, including Open Rate, CTR, Conversion Rate, and Unsubscribe Rate.
• Experience running A/B tests on subject lines, content, CTAs, and send times.
• Knowledge of email deliverability best practices (SPF, DKIM, DMARC, sender reputation).
• Understanding of email compliance requirements (GDPR, CAN-SPAM, EAA, etc.).
• Basic HTML/CSS knowledge for editing or reviewing email templates.
• Experience supporting multilingual email communications across different markets.

Responsibilities

• Develop and execute the email lifecycle strategy, including welcome, onboarding, retention, and reactivation campaigns.
• Analyze and optimize the email conversion funnel, retention mechanics, and RFM segmentation.
• Plan and run A/B tests focused on key business metrics such as LTV, Retention, and Churn.
• Segment user audiences and deliver personalized email communications.
• Monitor and analyze email performance, including Open Rate, CTR, Conversion Rate, Delivery Rate, Unsubscribe Rate, and Spam Rate.
• Continuously improve customer retention through email marketing initiatives.
• Manage email infrastructure, including domains, deliverability, and sender reputation.
• Ensure compliance with technical requirements of email providers (Gmail, Outlook, etc.).
• Build and optimize automated email workflows and trigger-based campaigns.
• Ensure all email communications comply with GDPR, CAN-SPAM, EAA, and other applicable regulations.
• Work with basic HTML/CSS to edit or review email templates.
• Localize email content for different markets, taking into account language and cultural differences.
• Collaborate closely with designers, developers, and product managers to launch high-quality email campaigns.

We Offer

• 🌍 Remote-first culture — work from anywhere in the world with a flexible schedule.
• 🩺 Health & Well-being — health insurance, psychologist compensation, sports compensation, and 20 paid sick days.
• 💻 Equipment — all the equipment you need for work. Employees in Ukraine also receive an EcoFlow.
• 🌴 Paid Time Off — 20 paid vacation days plus additional leave for special occasions.
• 📚 Professional Development — annual learning budget for courses, certifications, conferences, and training.
• 🤝 Knowledge Sharing — internal knowledge-sharing sessions and learning events.
• 🇬🇧 English Lessons — corporate English classes to support your professional growth.
• 🎉 Public Holidays — paid days off according to the official holidays in your country of residence.
• 🏢 Coworking Compensation (Ukraine) — coworking expenses covered for employees based in Ukraine.

About Testomat.io

Testomat.io is a modern test management system built for automation-first development teams.

We help QA engineers and developers manage, scale, and report on testing efficiently — from classic test cases to BDD workflows.

We’re a remote-first, async-by-design team that values clear communication, autonomy, ownership, and practical creativity.
 

About the Role

We are looking for a hands-on Email Marketing Specialist who will take ownership of email as a growth channel, help us attract new customers through outbound campaigns, and continuously improve email performance.

This role combines email marketing, outbound outreach, campaign optimization, and deliverability. We are looking for someone who enjoys building campaigns, testing ideas, improving results through data, and taking responsibility for outcomes.

You will work directly with email platforms, lead databases, automation tools, campaign performance metrics, and outbound systems.

This is a highly practical role where success is measured by execution, experimentation, and business impact.
 

Responsibilities

• Build, launch, and optimize B2B outbound email campaigns
• Create and improve automated email sequences and workflows
• Work with lead databases, segmentation, and audience targeting
• Write, test, and improve email messaging focused on engagement, replies, and conversions
• Run A/B tests for subject lines, messaging, CTAs, targeting, and campaign structure
• Monitor and improve campaign performance using data and analytics
• Track key metrics such as open rate, reply rate, meeting rate, and conversion rate
• Manage email deliverability, inbox health, sender reputation, and domain warm-up processes
• Work with tools such as Instantly, Apollo, SendPulse, Smartlead, or similar platforms
• Collaborate with founders and marketing stakeholders to test new growth initiatives
• Use AI tools to accelerate content creation, personalization, research, and campaign optimization
   

Requirements

• Hands-on experience with email marketing and/or outbound email campaigns
• Experience working with tools such as Instantly, Apollo, SendPulse, Smartlead, Reply.io, HubSpot, Klaviyo, Customer.io, or similar platforms
• Understanding of email deliverability fundamentals and outbound infrastructure
• Experience managing lead databases, segmentation, and campaign targeting
• Ability to analyze campaign performance and make data-driven decisions
• Experience running A/B tests and optimizing campaigns based on results
• Strong written communication skills
• Experience using AI tools such as ChatGPT or similar solutions in daily work
• Ability to work independently and take ownership of results
• English level sufficient for written communication and campaign management
   

Nice to Have

• Experience in B2B, SaaS, or technology companies
• Experience scaling outbound campaigns from scratch
• Experience with domain management, SPF, DKIM, and DMARC
• Experience with CRM systems such as HubSpot, Pipedrive, or similar
• Experience with automation tools such as Make, Zapier, or n8n
• Understanding of developer, QA, or technical audiences
• Experience working with international markets
   

What We Offer

• 100% remote work
• Async-first international team
• Flexible schedule — results over hours
• Culture of trust, ownership, and autonomy
• Zero micromanagement
• Direct impact on growth and marketing strategy
• Opportunity to experiment, test, and build scalable email systems
• B2B / contractor cooperation format
   

Hiring Process

1. Intro Call with Recruiter
2. Interview with Hiring Manager
3. Final Call with Founder
    

✨ If this role sounds like a great fit — we’d love to meet you!

Team Testomat.io 💙

Hi there!

We’re excited to introduce you to Softsich — an international product company that creates innovative digital products and is continuously expanding its presence in global markets.

We are looking for a proactive and results-driven Affiliate Manager to join our team and strengthen our affiliate marketing efforts. In this role, you will be responsible for building and developing long-term partnerships, attracting new affiliates, optimizing traffic quality, and driving revenue growth.

You will work closely with the Marketing, Product, and Analytics teams to scale performance and ensure sustainable growth across global markets.

Responsibilities:

• Building relationships with partners: Maintaining and developing cooperation with existing partners. Ensuring profitability growth through active communication and analysis of partner campaigns.
• Attracting new partners: Searching for and connecting new partners to expand the network. Conducting negotiations and signing profitable agreements.
• Performance analysis: Continuous monitoring and analysis of partners' performance. Defining KPIs for partners and monitoring their implementation. Providing regular reports and recommendations for improving performance.
• Budget management: Control of the marketing budget and achievement of maximum ROI. Collaboration with analysts to optimise cost efficiency.
• Brand promotion: Participation in industry events (exhibitions, conferences) to represent the company. Development and implementation of a strategy to promote the affiliate programme brand.
• Team collaboration: Close interaction with Retention, Support, Outbound, Product, and Analytics departments to optimise the sales funnel.
• Conference travel: Mandatory participation in marketing conferences to establish new contacts, study the market, and present the product.

Requirements:

• 2+ years of experience in affiliate marketing within the global markets
• Strong understanding of online marketing, affiliate tracking, and analytics tools.
• Excellent negotiation and communication skills. That requires an advanced English level.
• Data-driven mindset with the ability to analyze and interpret affiliate performance data.
• Proven ability to meet or exceed targets and KPIs.
• We only consider Ukrainian or Russian-speaking candidates

We offer:

• Flexible schedule and remote format or office in Kyiv / Warsaw — you choose.
• 20 paid vacation days, sick leaves, and health insurance (UA-/PLbased, other locations in progress).
• A supportive, friendly team where knowledge-sharing is part of the culture.
• Coverage for professional events and learning.
• Birthday greetings, team buildings, and warm human connection beyond work.
• Zero joules of energy to the aggressor state, its affiliated businesses, or partners.

Send your CV now to learn more!

We are looking for a Marketing Project Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

This role combines client ownership, cross-channel performance analysis, alignment of positioning and messaging, and delivery coordination. Our clients (cybersecurity, AI, SaaS, automation, enterprise software) operate in competitive markets where consistent pipeline growth and brand clarity are critical. You will manage multi-channel programs that generate qualified conversations, support SQL creation, and drive revenue growth.

We are looking for a Marketing Project Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

This role combines client ownership, cross-channel performance analysis, alignment of positioning and messaging, and delivery coordination. Our clients (cybersecurity, AI, SaaS, automation, enterprise software) operate in competitive markets where consistent pipeline growth and brand clarity are critical. You will manage multi-channel programs that generate qualified conversations, support SQL creation, and drive revenue growth.

This is a client-facing, strategy-and-execution role combining program management, performance analysis, hypothesis-driven optimization, and cross-functional coordination. You will be hands-on in planning, reporting, and messaging strategy, and will lead specialists for execution across channels depending on client scope.

Key Responsibilities: 

Marketing Strategy, Positioning & Planning

• Develop and manage multi-channel marketing programs aligned with client revenue and pipeline goals.
• Own positioning and messaging work: define or refine value propositions, ICP-specific messaging frameworks, and competitive differentiation narratives.
• Translate positioning into channel-level briefs ensuring consistent message across paid, organic, email, ABM, and social.
• Audit CRM and funnel data to validate ICP segments, identify conversion bottlenecks, and align program priorities with pipeline reality.
• Build structured program roadmaps across inbound, paid, ABM, lifecycle, and content channels.
• Define and test offers by segment (webinars, assessments, demos, reports) and map them to funnel stage.

Program Build, Activation & Coordination

• Translate strategy into a program brief: ICP, offer, messaging, channels, funnel steps, assets, SLAs, and measurement plan.
• Coordinate end-to-end conversion paths: landing pages, forms, email nurture flows, retargeting, and sales handoff.
• Manage execution across omnichannel programs, including:
  • Paid media (LinkedIn, Google, Meta)
  • SEO and content-led inbound
  • Email marketing and lifecycle flows
  • ABM and account engagement
  • Landing page and funnel CRO initiatives
• Own timelines, deliverable quality, resource allocation, and dependency management across the delivery team.
• Ensure messaging consistency across all channels, aligning with value propositions, buyer intent, and segment context.
• Maintain an experiment backlog with hypotheses, priority, expected impact, and learnings.

Performance Analysis & Hypothesis Development

• Build and own a cross-channel performance view: analyze traffic, lead, MQL, SQL, and pipeline data across all active channels.
• Develop data-driven hypotheses on what is working, what is underperforming, and where growth opportunities exist across SEO, paid, email, ABM, and emerging channels.
• Track and actively work to grow traffic and conversions from AI-driven sources (ChatGPT, Perplexity, Google AI Overviews, and similar); treat AI visibility as a measurable channel with its own KPIs.
• Identify funnel bottlenecks and propose specific optimization initiatives across targeting, offer, messaging, conversion, and follow-up.
• Own UTM governance and channel taxonomy; ensure tracking consistency across all programs.
• Own dashboard development and reporting cadence (weekly performance readouts and monthly pipeline reviews).
• Ensure a practical attribution approach per client maturity, document limitations, and maintain consistent measurement.

Client Communication & Ownership

• Act as the primary client contact for marketing programs.
• Present program plans, performance updates, insights, and optimization strategies in a structured, business-focused way.
• Translate data into clear recommendations aligned with client KPIs and commercial goals.
• Manage expectations while proactively identifying growth opportunities and risks.

Project & Cross-Functional Coordination

• Manage timelines and ensure deliverables meet scope, quality standards, and deadlines.
• Allocate and coordinate internal resources (PPC specialists, SEO specialists, designers, copywriters, marketing automation specialists).
• Ensure clear briefs, structured task roadmaps, and ownership across the delivery team.
• Identify operational bottlenecks and maintain workflow momentum.

Performance & Continuous Improvement

• Track and improve program performance across CPL, CPA, MQL-to-SQL conversion, cost per SQL, cost per opportunity, and pipeline contribution.
• Prepare structured monthly reports with actionable insights, decisions, and next experiments.

• Stay current on AI-driven advertising tools, AEO trends, automation, and performance optimization approaches.

   

Must-Have Requirements:

• 5+ years of experience in B2B digital marketing or performance marketing, ideally in an agency environment.
• Experience working with B2B tech clients.
• Strong understanding of full-funnel marketing and pipeline-driven KPIs.
• Hands-on experience managing multi-channel programs including paid, inbound, email, and content channels.
• Experience developing or executing positioning and messaging frameworks for B2B audiences.
• Ability to analyze cross-channel performance, identify patterns, and build structured optimization hypotheses.
• CRM analytics skills in HubSpot and/or Salesforce (funnels, segmentation, campaign reporting).
• Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced).
• Experience with project management tools (ActiveCollab, Monday.com, Asana, Jira, or similar).
• Strong analytical mindset and comfort working with imperfect data.
• Experience managing multiple projects and priorities simultaneously.
• Experience coordinating cross-functional teams.
• Confident client-facing communication skills.
• Professional written and verbal English communication skills.
• Proactive, structured, and results-oriented approach.

Nice to Have Requirements:

• Proven track record of growing traffic or conversions from AI-driven search sources (AI Overviews, ChatGPT, Perplexity, or similar).
• Familiarity with AEO and AI visibility tools (AmIonAI, ScrunchAI, Profound, or equivalents).
• Familiarity with data enrichment tools (Apollo, ZoomInfo, Clay, or equivalents).
• Familiarity with ABM and intent platforms (6sense, Demandbase, RollWorks, or equivalents).
• Experience with GA4 and dashboarding tools (Looker Studio or similar).
• Experience with webinar program operations.

Compensation & Benefits

• Competitive compensation package (salary range provided in the offer)
• Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
• Paid time off — vacation, sick days, and company-wide holidays.
• Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
• Company-provided equipment — including laptop and key resources.
• Performance bonus — recognition tied to results and contribution

Mindset We Value (Our Culture)

• Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
• Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
• Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
• Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
• Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
• Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
• Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.

Why Join 42DM?

• We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
• As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
• We are a multicultural team, collaborating globally with openness and trust.
• Flat structure and clear processes, without unnecessary bureaucracy.
• We value social responsibility, supporting volunteering initiatives and contributing to charitable causes, with a strong commitment to Ukraine

Candidate Journey

⭕ HR Interview → ⭕ Interview with Team Lead → ⭕ Test Task → ⭕ Final Interview

📩 Send us your CV and let’s create something great together!