Jobs Marketing

We are a performance marketing agency managing mobile campaigns across multiple verticals - crypto, banking, and iGaming. We work with major brands, run multi-platform UA at scale, and operate with full ownership over results.

We are looking for an experienced Mobile Acquisition Manager who will own the full cycle of UA campaigns: from strategy and launch to optimization and scaling. You will work with established clients across iOS and Android, with real budgets and real accountability for results.

What you will do

• Plan, launch, and optimize performance campaigns on AppLovin, Meta, Google UAC, Unity Ads, Moloco, TikTok, Kaizen and other DSPs
• Manage and scale budgets across channels while maintaining target CPI, CPA, and ROAS
• Set up and maintain tracking via AppsFlyer or Adjust - MMP configuration, postback setup, cohort analysis
• Analyze campaign performance: break down by geo, placement, creative, audience - find levers and act on them
• Run creative testing: form hypotheses, brief the team, evaluate results, iterate
• Monitor attribution quality and flag anomalies - CTR spikes, install drops, ROAS shifts
• Communicate results and insights to clients; prepare performance reports

What we expect

• 2+ years of hands-on experience in Mobile UA with measurable results (based on real cases)
• Strong understanding of mobile attribution: last-click, view-through, probabilistic, SKAN, and where each model breaks
• Practical experience with AppsFlyer or Adjust: cohort reports, raw data pulls, reconciliation with ad platform data
• Experience with at least 2-3 platforms: AppLovin, Meta, Google UAC, Unity, TikTok, or similar DSPs
• Ability to read unit economics: CAC, blended vs paid, ROAS by cohort, LTV assumptions
• Structured thinking when forming hypotheses - not "let's try a new creative" but a testable assumption with expected outcome
• English at Intermediate level or above - for working with platforms, partners, and documentation

Nice to have

• Experience in crypto, fintech, or iGaming verticals
• Familiarity with GTM for mobile pixel/event setup
• Experience working in an agency environment with multiple simultaneous clients
• Basic use of AI tools for creative iteration or reporting automation

What we offer

• Full remote - work from anywhere, async-friendly
• Real budgets - work with meaningful spend, not test accounts
• Autonomy - no micromanagement, ownership over results
• Growth - diverse verticals, new markets, fast feedback loops

We are looking for a Senior UA Manager (Google Ads) to own and scale our Google Ads big monthly budget, drive 2-3x growth in scale while keeping CPA and ROAS within target, and shape the testing roadmap across creatives, audiences, and bidding strategies together with our Creative and Product Marketing teams. This is a role for someone who thrives on data, owns outcomes end-to-end, and wants their decisions to directly move the needle for a product reaching hundreds of thousands of users worldwide
 

About our product: We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
 

In this role, you will

• Own and manage traffic acquisition in Google Ads (App campaigns/UAC and Web/PMax/Search), from hypothesis testing to scaling
• Scale the Google Ads direction 2-3x from the current budget while staying within defined KPIs (CPA/ROAS/ROMI)
• Build and execute a testing roadmap covering creatives, audiences, keywords/signals, and budget strategies, selecting optimal placements for each campaign type
• Build and optimize test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
• Work closely with Creative and PMM teams to generate and validate new hypotheses specific to Google Ads (app and web)
• Analyze and optimize campaigns based on data (AppsFlyer, Tableau, Google Analytics/Firebase), identifying growth opportunities and risks across different traffic sources (app/web)
   

It's all about you

• 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
• Hands-on experience buying traffic in Google Ads (Web/Web2app/App campaigns), from launch to scaling 
• Experience managing budgets above $300K per month within the Google channel
• Deep understanding of Google Ads algorithm mechanics (Smart Bidding, tCPA/tROAS, signals)
• Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
• Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
• Experience with BI tools (Tableau, AppsFlyer, Google Analytics/Firebase) for data-driven analysis and decision-making
• Upper-Intermediate (B2) or higher English proficiency
   

Would be a plus

• Experience with other search networks
• Experience automating campaign launches, testing, and reporting with AI tools (Google Ads API, Google Ads Scripts)
   

What we offer
 

Care and support:

• 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
   

Comfortable working environment:

• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools
   

Investment in your future:

• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster
   

Hiring process

• Intro call
• Technical interview
• Interview with Direct Manager/Head
• Bar-raising 
• Reference check
• Offer