Digital Ad Specialist (offline)

Your responsibilities include:

· Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

· Deploy successful marketing campaigns and own their implementation from ideation to execution

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Requirements

*Experience in social media, digital ads, paid ads, influencers, strategy for different countries

· Proven experience as a Digital Ad Specialist

· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

· Solid knowledge of website analytics tools

· Experience in setting up and optimizing Google Adwords campaigns

· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

· A sense of aesthetics and a love for great copy and witty communication

· Up-to-date with the latest trends and best practices in online marketing and measurement

About Shoclef

DOU company page:
https://jobs.dou.ua/companies/shoclef-inc/