Growth Marketing Manager (offline)

Requirements
- 3+ years cross-channel CRM marketing (email, mobile, in-product)
- Hands-on experience in SMM
- Experience using engagement platforms
- Experience developing and executing A/B tests and translating the results into valuable business insights
- Outcome driven and comfortable developing long term goals to track and improve performance
- Out-of-the-box thinking, customer orientation, and ability to create compelling messages that lead to high-converting messages
- Excellent written and verbal communication skills

Responsibilities
- Create various types of content to engage the audience within all social media platforms
- Social Media Monitoring: listen to what our audience has to say about us, our competitors, and the market in general
- Identify key social media influencers, bloggers or forums, according to our marketing objectives, with whom Allset should build ongoing partnerships and engagement
- Plan and implement Event and Holidays Calendar to engage with users
- Develop strategy and drive execution of campaigns and automation for users through onboarding, engagement, referral, and re-engagement programs
- Create and execute campaigns across all digital tools (email, in-app, mobile, and SMS messaging) that engage users with our products and drive measurable business impact
- Optimize existing marketing campaigns and create new campaigns using A/B tests on subject lines, content, audience segmentation, etc.
- Support the launch of product features and market expansions with engagement campaigns to new and existing users
- Analyze and monitor the impact of programs, using insights to constantly improve
- Identify opportunities and develop strategies to increase conversions through various channels (email, push, in-app messages, etc.)
- Run and control reports on the various lifecycle marketing initiatives
- Brief, review, and manage a content strategy to ensure it stays on brand, delights customers, and contributes positively to our goals