Head of Marketing and Lead Generation (offline)

Requirements:

● 5+ year of experience in IT company with similar responsibilities
● At least upper-intermediate English level
● Proficient with marketing automation tools, with an advanced knowledge
● Deeply analytical, able to report on performance metrics while also able to dig in and identify opportunities for improvement
● Ability to present analysis and provide recommendations
● Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
● Understanding of marketing principles resulting in branding building, driving traffic and revenue
● Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, and conversions
● Passionate about lead generation, marketing automation and working with sales
● Attentive to detail and great organization skills
● Deadline oriented and focused on maintaining project timelines effectively and communicatively
● Results oriented and enjoy a fast-paced environment
● Excellent written communication and copywriting skills
● Communicates and presents ideas effectively
● Self-starter who can work independently and proactively to resolve issues, take ownership of projects and processes
● Quickly learns new technologies, software, processes and concepts




Responsibilities:

● Development and execution of inbound and outbound lead generation campaign
● Generate inquiries and grow the sales pipeline by developing generation programs across a variety of product offerings and marketing programs
● Research, design and help manage lead generation tactics, with the emphasis on optimizing campaigns to increase engagement and response rates that drive leads, pipeline and revenue
● Measure, analyze and report on the impact of programs
● Define and segment clients and prospects to determine appropriate outreach strategies
● In addition, flawlessly execute pre, during and post campaign launch experience that drives lead generation, opportunity volume, and pipeline creation.
● Curate digital marketing assets (videos, images, logos & marketing documents)
● Assist in the implementation and management of our CRM



We offer:

● 8 hours working day with flexible working hours
● The possibility of remote work (20% of working time)
● 20 working days of paid vacation compensation
● 10 paid sick leave days compensation
● Access to free football and volleyball fields once a week (in Lviv)
● Partial gym pass compensation)
● Free English classes (in Lviv)
● Ongoing workshops on business-related topics (in Lviv)
● Fully equipped the office with parking (in Lviv)
● Fresh sweets and fruits every day in the office (in Lviv)

About SoftServe

SoftServe is the largest Ukrainian IT company, a team of 10,000+ thinkers and makers, true professionals and good people. We like what we do and do it well. For us, that means a lot.

From engineering to architecture, business analytics to project management, artificial intelligence to customer support solutions, and so much more — choose from a variety of paths and grow your dreams.

Our company isn’t just about technology — it’s about open-minded people who love technology, and use it to extend boundaries and connect people, businesses and ideas for the better. We encourage that passion by helping our employees not only build great careers but live great lives.

Company website:
https://www.softserveinc.com/

DOU company page:
https://jobs.dou.ua/companies/softserve/