Head of Performance Marketing

Responsibilities:

Ad Network Expertise:

• Demonstrate deep understanding of major ad networks including Meta (Facebook), Snapchat, TikTok, ASA, and Google.
• Understand the auction flow and mechanics of these platforms.
• Train and mentor team members on performance marketing strategies and best practices for these ad networks.

Goal Setting and Achievement:

• Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for the marketing team.
• Ensure OKR goals align with overall company objectives.
• Monitor progress and provide regular updates to executive leadership.

Mentorship and Team Building:

• Serve as a mentor and coach to direct reports (N-1).
• Recruit, develop, and retain top marketing talent in Ukraine.

Develop and Implement Growth Strategy:

• Create and execute a performance marketing strategy aligned with company objectives.
• Analyze market trends and competitors to inform strategic decisions.

Budget and Performance Management:

• Develop and manage marketing budgets.
• Create media plans and forecast key performance indicators (KPIs).
• Track and report on ROI for all performance marketing activities.

Process Systematization:

• Break down sub-departmental goals into actionable steps.
• Systematize processes to ensure efficiency and scalability.

Unified Marketing Strategy:

• Integrate performance marketing and creative production under one cohesive strategy.
• Ensure consistent messaging and branding across all channels.

Market Position and Growth:

• Achieve a Top 3 position in the US market.
• Drive at least 2x growth annually.
   

Requirements:

Experience:

• Minimum 2 years of experience as a Head of Performance marketing or lead of Performance marketing team.
• At least 3 years of experience managing teams of 6+ people.
• Proven track record in performance marketing strategies.

Skills:

• Strong understanding of performance marketing and broad marketing principles.
• Deep expertise in major ad networks such as Meta, Snapchat, TikTok, ASA and Google, including their auction flows.
• T-shaped skill set with a strong foundation in multiple marketing areas.
• Excellent communication and public speaking skills.
• Advanced/fluent in Ukrainian and English.

Leadership and Personal Attributes:

• Proven leader with a track record of achievements in previous roles.
• Initiative-taker, ambitious, empathetic, and visionary.
• High emotional intelligence, concise, and objective.

Additional Experience:

• Experience with OKRs or other goal-setting frameworks.
• Background in product-oriented companies.
• Experience working with apps is a significant advantage.
   
• Why appflame?
• Involvement in Ukrainian products that compete with the world's best players.
• The ability to implement your own ideas, not the feeling of a cog in the system.
• Meaningful and useful products, created not just for shareholders to earn money.
• A sense of yourself among your people who are charged with results.
• Work with the global market and a huge audience.
• Direct contact with Snapchat, Facebook, Google, Apple, and access to their best practices.
• Well-established processes and no barriers to growth within the company.
• Transparent evaluation of work based on personal performance indicators.
• Powerful social package and fair compensation.