EXITEK team is looking for an experienced and self-organised Lead User Acquisition Manager to work on all aspects of our BeautyUp app's (https://apps.apple.com/us/app/id1671843069) marketing strategy.
Responsibilities:
• Plan, execute, and analyze user acquisition campaigns across performance UA channels
• Analyze data and optimize campaign performance towards Return on Investment (ROI)
• Track and report on key metrics on a regular basis
• Drive A/B & multivariate testing and present results to related teams
• Communicate clearly to management, the plans, status, challenges to meeting objectives
• Be proactive; stay on top of industry trends and best practices
Requirements:
• 2 - 4 years experience in performance-based acquisition role
• Deep understanding of the mobile user acquisition ecosystem
• Hands-on experience in Meta/TikTok acquisition
• Familiarity with KPIs such as CPA, CPC, CPM, ARPDAU and LTV
• Advanced knowledge of analytical systems (PowerBI) and Google Sheets (data analysis, pivot tables)
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