CRO Manager (E-commerce) (offline)
At WinTech, we are dedicated to advancing cognitive enhancement through our flagship product, CerebrumIQ.
This personalized brain training platform is designed to assess and enhance key cognitive abilities such as reaction time, logic, memory, concentration, and speed.
By offering detailed IQ assessments and engaging, scientifically-backed games, we empower individuals to unlock their full cognitive potential. Join our innovative team and help transform the way people improve their mental agility and problem-solving skills in a dynamic and supportive environment.
About the role:
WinTech is in the initial phases of creating a new e-commerce store dedicated to distributing Research-Purpose-Only (RPO) peptides and nootropics of the highest quality. Our commitment is to serve our diverse clientele—ranging from dedicated researchers to passionate enthusiasts — with unparalleled quality products. We maintain strict testing protocols to ensure our products possess exceptional purity and meet the most rigorous industry standards.
Responsibilities:
- Conduct thorough analysis of web-funnel performance and user behavior to identify areas of improvement
- Develop and implement A/B testing and optimization strategies to increase conversion rates
- Monitor metrics and analyse data to generate actionable insights, find trends, patterns and provide recommendations to maximize KPIs
- Work closely with the marketing, design teams and data analyst to create effective landing pages and conversion paths
- Utilize data and analytics tools to track performance, identify trends, and make data-driven decisions
- Monitor key performance indicators (KPIs) and report on the success of optimization efforts
- Collaborate with the product development team to improve user experience and functionality
Stay up-to-date on industry best practices and emerging trends in CRO and implement innovative techniques
Requirements:
- Proven experience in CRO with a track record of improving conversion rates on websites or web funnels
- At least 3+ years of work experience as a Conversion Rate Optimization Manager
- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics
- Experience with A/B testing platforms, such as Optimizely or VWO
- Knowledge of UX/UI design principles and best practices
- Ability to think strategically and make data-driven decisions that align with the organization’s goals.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams
Bachelor's degree in Marketing, Business, Statistics, or a related field
Nice To Haves:
- Excellent project management skills and the ability to prioritize tasks and meet deadlines
- Experience with popular BI tools such as Tableau, Looker, or similar
- Experience in marketing: attribution, UTM parameters, ROAS
- Strong analytical and problem-solving skills, with the ability to identify trends, patterns, and insights based on the data.
Strong spoken and written English
If you are a passionate CRO professional with a results-driven mindset and a strong commitment to optimizing user experience and increasing conversions, we would love to hear from you. Join our team and help us drive the success of our web funnel product.
Our Benefits:
- 🏡 All Remote
- 🌴 Unlimited Personal Time Off
- ⏰ Flexible Working Hours
🖥️ Equipment
Life at WinTech Digital 🚀
At WinTech Digital, you'll join a supportive and collaborative team passionate about excellence and being industry leaders. Our innovative work environment drives impactful business results as we challenge ourselves and elevate each other to achieve new heights.
Equal Opportunity 🌍
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.