Growth Marketing Lead

We are looking to hire a passionate goal-oriented Growth Marketing Lead to join our team, establish responsible ownership of petcube.com, and effectively drive our sales online.

We're a dynamic tech company at the forefront of revolutionizing the pet care industry with our innovative E-commerce and SaaS Petcube products. As a team, we're committed to providing pet owners with cutting-edge solutions to enhance their bond with furry companions. We're on a mission to scale our user base and drive sustainable growth, and we're seeking a Growth Marketing Lead to lead the charge.

Key Responsibilities

• Develop and Execute Growth Strategy: Lead the development and execution of marketing growth strategy for our E-commerce and SaaS Petcube products, driving sustainable user acquisition and revenue growth.
• Performance Marketing Ownership: Take ownership of our performance marketing campaigns on top platforms such as Meta, Google, and TikTok, ensuring optimal performance and ROI.
• User Acquisition Scaling: Scale user acquisition efforts, owning key metrics such as ROMI, CPA, CAC, and MRR growth rate, and continuously optimizing for maximum efficiency.
• Channel Strategy Leadership: Lead strategy for existing marketing channels including email, content, brand, user acquisition, social media, and SEO, identifying opportunities for growth and optimization.
• Iterative Testing: Conduct iterative tests to increase funnel conversions and add new flows, leveraging data-driven insights to drive continuous improvement.
• Budget Allocation and Management: Analyze, track, and manage our growth budget allocation to ensure positive ROI, making data-driven decisions to optimize spending across channels.
• Analytics and Reporting: Run analytics and provide transparent reporting on key metrics, generating actionable insights to drive decision-making and strategy refinement.
• Hypothesis Generation: Generate new hypotheses from data via platforms like Google Analytics, Mixpanel, and Looker, driving innovation and experimentation to fuel growth.

Requirements

• Managerial Experience: 3+ years of managerial experience in Product Marketing management and/or Growth, preferably within a B2C company.
• Technical Proficiency: Proficient command of Google Analytics 4, Google Ads, and Google Sheets is a must, with experience in JIRA, Mixpanel, or other product analytics tools preferred.
• Communication Skills: Fluent English (C1+) with great communication skills, able to effectively articulate ideas and insights to cross-functional teams.
• Analytical Skills: Strong analytical skills, with the ability to interpret data and translate it into actionable insights, are essential for leading a data-driven testing approach.

Benefits

• Great compensation package based on your experience and company-wide benefits.
• Self-development plans and assistance.
• A demanding and satisfying startup environment that facilitates rapid personal growth, fueled by a fusion of Silicon Valley Engineering culture and the founding team’s work ethics. Our business - Internet of Things + SaaS for thousands of users, and everything that can be imagined is here: hardware, firmware, backend, apps, video streaming, payments, chatbots, ML.
• Flexible Hours.
• Medical insurance.
• We only work with people who are excited and take pride in the work they do.

Join us in shaping the future of pet care technology and driving exponential growth for our innovative products. If you're passionate about leveraging data-driven strategies to unlock new opportunities and drive sustainable growth, we want to hear from you!

Apply now to join our team.