CRM manager / Email marketing specialist / Retention manager (iGaming)

IGaming product is looking for a talented CRM manager / Email marketing specialist / Retention manager to join the team.

Requirements:

- Experience in the gambling/betting niche in a similar position for 1 year or more;

- Experience with Email newsletters;

- Experience in working and setting up additional communication channels with existing customer bases;

- Experience with Customer.io CRM system;

- Experience with user segmentation;

- Understanding of basic mailing formats: promotional campaigns, trigger campaigns, chains;

- Basic understanding of how logical operators work;

- Basic knowledge of HTML;

- English: A2-B1 level+;

- Knowledge of general internet marketing trends;

- High attention to details;

- Responsibility and self-organization skills.

Main Responsibilities:

- Working in Retention Team;

- Assist in implementing the overall brand strategy in various GEOs;

- Analyzing the market and competitors;

- Develop, launch and oversee automated and manual email, push, sms campaigns to improve customer retention and increase engagement;

- Monitor their quality, analyze their effectiveness, prepare reports on them;

- Develop and implement customer segmentation strategies to ensure relevance and targeting of messages to different customer segments;

- Generate new ideas, develop and implement activities / initiatives to maximize positive impact on key business metrics;

- Research customer base, conduct analysis of existing trends, drivers, barriers and patterns of customer behavior;

- Conduct A/B testing of business hypotheses through the launch of new campaigns.

Future Team:

- Retention Team;

- Designer Team;

- Content Team;

- Development Team.

What You Will Get:

- Decent salary;

- Office work (Warsaw, Poland or remote) - if you need relocation, we can help with all relocation-related issues;

- Medical insurance;

- Healthy lifestyle benefits;

- Office catering;

- Paid sick days and vacation days;

- Official holidays — days off;

- Unique experience, as our team realizes the best projects and is ready to share tips and tricks with you;

- Interesting and big projects in the iGaming industry;

- Cool team of specialists and everything you need for professional development.