Conversion Rate Optimization (CRO) Manager

Overview

WinTech provides end-to-end marketing and growth offerings, leveraging our skilled team's forward-thinking techniques and extensive industry insights to enable businesses to prosper in competitive markets.

WinTech Digital: Redefining Marketing Services

Our unique approach sets us apart from conventional providers, as we develop and manage our own websites, steer users towards partner companies, and participate in revenue-sharing and CPA models.

This cultivates enduring, mutually beneficial partnerships, positioning ourselves as an extension of your marketing efforts rather than a mere outsourced agency.

The team

You will be joining a rapidly growing team of over 10 highly talented individuals who thrive in our fast-paced, 100% remote work environment. As we anticipate onboarding more than 50 people within the next 12 months, our team boasts international representation and a passion for building top-quality websites and expanding the business.

About the role

Wintech is hiring an experienced and highly analytical Conversion Rate Optimization (CRO) Manager to join our team working on a web funnel subscription-based products. In this role, you will be responsible for optimizing the conversion rates of our website and improving the user experience to drive higher conversions and revenue.

Responsibilities

- Conduct thorough analysis of web-funnel performance and user behavior to identify areas of improvement

- Develop and implement A/B testing and optimization strategies to increase conversion rates

- Monitor metrics and analyse data to generate actionable insights, find trends, patterns and provide recommendations to maximize KPIs

- Work closely with the marketing, design teams and data analyst to create effective landing pages and conversion paths

- Utilize data and analytics tools to track performance, identify trends, and make data-driven decisions

- Monitor key performance indicators (KPIs) and report on the success of optimization efforts

- Collaborate with the product development team to improve user experience and functionality

- Stay up-to-date on industry best practices and emerging trends in CRO and implement innovative techniques

Requirements

- Proven experience in CRO with a track record of improving conversion rates on websites or web funnels

- At least 3+ years of work experience as a Conversion Rate Optimization Manager in web-funnels subscription products

- Strong analytical skills and proficiency in data analysis tools, such as Google Analytics or Adobe Analytics

- Experience with A/B testing platforms, such as Optimizely or VWO

- Knowledge of UX/UI design principles and best practices

- Ability to think strategically and make data-driven decisions that align with the organization’s goals.

- Strong communication skills and the ability to collaborate effectively with cross-functional teams

- Bachelor's degree in Marketing, Business, Statistics, or a related field

Nice To Haves

- Excellent project management skills and the ability to prioritize tasks and meet deadlines

- Experience with popular BI tools such as Tableau, Looker, or similar

- Experience in marketing: attribution, UTM parameters, ROAS

- Strong analytical and problem-solving skills, with the ability to identify trends, patterns, and insights based on the data.

- Strong spoken and written English

If you are a passionate CRO professional with a results-driven mindset and a strong commitment to optimizing user experience and increasing conversions, we would love to hear from you. Join our team and help us drive the success of our web funnel product.