Head of Marketing/ Digital Marketing department

vidby AG is a Switzerland-based multi-product IT company specializing in technologies of understanding and the development of AI-powered translation solutions. The company has coined the term “Technologies of Understanding” as part of its unique approach.
vidby is constantly developing an array of innovative solutions that help people communicate on a global scale. The product list includes voice-to-voice video and document translation tools, simultaneous translation solutions for offline and online meetings, and many more.

As a leader of the Marketing department, you will play a pivotal role in shaping and executing the overall marketing strategy to drive growth and brand awareness for our company, with key points on vidby MeetUp: instant translation application to converse with clients from around the world in real time with the interpretation it provides.

You will need to build a team of marketing professionals and collaborate closely with cross-functional teams to develop and implement innovative marketing initiatives that align with our business objectives.


KEY RESPONSIBILITIES:

- Strategic Revenue Generation: Lead initiatives to drive revenue growth through effective marketing strategies and lead generation tactics. Devise and execute promotion strategies across digital and integrated channels to reach and engage target audiences effectively.
- Team Leadership: Provide guidance, support, and resources to enable team members to excel in their roles.
- Development of Promotion Strategy: Devise and execute promotion strategies across digital and integrated channels to reach and engage target audiences effectively.
- Digital Strategy Formulation: Develop a robust digital marketing strategy encompassing SEO, SEM, content marketing, email marketing, and social media to amplify brand visibility and drive customer acquisition.
- Funnel Creation: Create marketing funnels to guide prospects through the buyer's journey, from initial awareness to conversion, and implement strategies to optimize funnel performance.
- Digital Strategy Implementation: Oversee the execution of the digital marketing strategy, ensuring alignment with business objectives and delivering measurable results.
- Lead Generation: Implement lead generation strategies to identify and nurture leads, working closely with sales teams to ensure seamless lead handoff and conversion.
- Collaboration and Alignment: Collaborate with sales, product, and other cross-functional teams to align marketing strategies with overall business goals and objectives.
- Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, and continually optimize strategies for maximum impact and ROI.
- Vendor Management: Identify, evaluate, and manage relationships with external vendors, agencies, and partners to support marketing initiatives. Collaborate with vendors to ensure deliverables meet quality standards, deadlines, and budgetary constraints.

Soft Skills:

- Leadership: Ability to inspire and motivate teams, foster a positive work environment, and drive collaboration towards common goals.
- Communication: Strong verbal and written communication skills, with the ability to effectively convey ideas, influence stakeholders, and build relationships.
- Adaptability: Flexibility to navigate change, pivot strategies, and thrive in a dynamic, fast-paced environment.
- Creativity: Innovative thinking and problem-solving skills to develop unique marketing strategies and campaigns that resonate with target audiences.
- Collaboration: Proven ability to work collaboratively with cross-functional teams and external partners to achieve shared objectives.

Hard Skills:

- Strategic Planning: Experience in developing and executing strategic marketing plans.
- Data Analysis: Proficiency in analyzing market data and campaign metrics.
- Digital Marketing: Strong understanding of digital marketing channels and tools.
- Brand Management: Knowledge of brand strategy and identity development.
- Budget Management: Ability to manage marketing budgets effectively.

QUALIFICATIONS:
- Proven experience in a senior marketing leadership role, with a track record of driving successful marketing initiatives and achieving measurable results.
- Candidates with proven track record and portfolio of marketing strategies and actual results in numbers will have advantage.
- Experience in B2B or B2C marketing.
- Very good proficiency in English (both verbal and written), B2+ level.
- References from previous cooperation companies are required.

Cooperation schedule: 09:00-18:00/10:00-19:00 Kyiv time, or depending on the business market.

TRIAL PERIOD: 3 months
EQUIPMENT ALLOWANCE: NO


If you are a strongly motivated and stress-resistant person who wants to grow professionally with a progressive international company, please send us your resume, and we will contact you as soon as possible!

About vidby AG

vidby AG is a Switzerland-based multi-product IT company specializing in technologies of understanding and the development of AI-powered translation solutions. The company has coined the term “Technologies of Understanding” as part of its unique approach.

vidby is constantly developing an array of innovative solutions that help people communicate on a global scale. The product list includes voice-to-voice video and document translation tools, simultaneous translation solutions for offline and online meetings, and many more.

Company website:
https://vidby.com/