Marketing Manager and PR for B2B in IT

We are looking for a Marketing and PR Manager to join our international team with a policy of trust, development, and shared values.

We are a software development company that builds our software products and provides custom software development services to the international market. We work with TOP 500 Fortune companies, Enterprises, Governmental organizations, and growing startups.

We are happy to invite a candidate who is ready to work with lead generation and business development managers, industry experts, designers, and tech teams, and ready to invest their knowledge and energy into driving the growth of our business together.

Responsibilities:
• Craft and execute innovative marketing, content, and lead generation strategies across multiple channels, including social media, email marketing, content creation, and events.
• Conduct thorough evaluations of channel and campaign effectiveness, leveraging data and metrics to optimize performance and drive continuous improvement.
• Serve as the company's brand steward, managing our brand portfolio and positioning through compelling marketing messages, hard offers, and descriptions.
• Dive deep into the digital landscape, testing various hardware and solutions to identify opportunities where we can deliver maximum value to our clients.
• Pitch the company to diverse communities and act as an expert voice in forums where our target audience congregates.
If you're passionate about making waves in the marketing world and driving impactful results, this role is your platform to shine!




Requirements:
• Experience in B2B, ideally within the IT industry focusing on outsourcing services or product companies. However, we're open to considering candidates with experience in other B2B sectors such as marketing services, healthcare, or legal services, where expertise is paramount.
• Proven track record of promoting products or services on the global market.
• Proficiency in utilizing marketing tools and software for automating marketing processes.
• Demonstrated creative skills and the ability to craft engaging content.
• Strong analytical skills with the ability to digitize and analyze work results, making data-driven decisions.
• Excellent communication and collaboration skills to effectively engage with both internal teams and external stakeholders.
• English Level: C1/C2+, with a minimum of Upper-intermediate proficiency.
Plus:
• Experience in organizing online events or participating in offline events.
• In-depth knowledge of the international media landscape within the IT service industry.
If you're ready to make an impact and drive the promotion of our cutting-edge IT outsourcing solutions, come join our dynamic team!

About Itera Research

Itera Research is known as the successful and time-proven veteran of IT outsourcing nevertheless don't ceasing to be at the cutting edge of technology development. We offer a full life-cycle of custom software products, applications development services, E-commerce and CMS solutions of any size and complexity.

Itera Research was established in 2004 in Kharkiv. Currently company has representatives in USA and Germany.

During our 12 years market presence we've gathered bulletproof reputation and countless awards and nominations. We've won government tenders. Our PM team, front-end and back-end departments are totally certified.
We bring value by creating our own solutions.

Our office https://www.youtube.com/watch?v=UQAYU8Qwzd4

Company website:
http://www.itera-research.com/

DOU company page:
https://jobs.dou.ua/companies/itera-research