Chief Marketing Officer (gamedev)

Bini Games is a Ukrainian product company with a portfolio of more than 30 educational apps for children. We employ over 200+ passionate professionals who manage the entire development cycle, from idea generation to app development and promotion in global markets on iOS and Android platforms. Our apps are used by over a million people across the Americas, Asia, and Europe.
Our mission is to create exciting educational opportunities for preschoolers, making learning engaging and enjoyable through games

What tasks will be in front of you?
- User Acquisition management and optimization of marketing channels and funnels
- Development and implementation of marketing strategies for various business areas, including both new and existing products
- Promotion and development of new and existing brands, alongside the company's overall brand
- Oversight of marketing strategy execution across different business areas and products
- Comprehensive market analysis, encompassing competitor and consumer research, as well as addressing multicultural adaptation points
- Creation of positioning, naming, terminology, and value propositions for new products, along with their introduction to the market
- Consulting on and active participation in partner searches and community engagement initiatives
- Leadership and coordination of the marketing department, collaboration with other company departments
- Management of digital marketing activities
- Identification of new positioning opportunities and the effective management of product demand creation

What makes your candidacy particularly interesting?
- Broad expertise in classical marketing, encompassing consumer analysis, market dynamics, and brand development
- Deep understanding of and experience in B2C, B2B or EdTech sectors
- Specialized knowledge in UA within the children's market: budget management, traffic acquisition strategies, nuances of advertising channels, tracking and attribution, performance metrics, and creative advertising development
- Experience with product and marketing analytics, proficiency in hypothesis testing, familiarity with A/B testing principles, and competency in cohort analysis
- Proficiency in ASO, a solid grasp of optimization techniques, an understanding of app store algorithms, and proficiency in preparing application metadata
- Background in content marketing
- Experience in team building and management of marketing teams
- English proficiency at an Upper-Intermediate level or higher

About Bini Games

Bini Games — це українська продуктова компанія, яка створила більше 20-ти дитячих розвиваючих додатків. У складі компанії понад 200 захоплених професіоналів, які здійснюють повний цикл роботи — від створення ідеї до реалізації та просування на міжнародних ринках у рамках платформ iOS, tvOS (Apple Store), Android (Google Play Store). Нашими додатками користується понад мільйон людей зі всього світу (Америка, Азія, Європа).

Наша місія — створювати цікаве дошкільне навчання, щоб зберігати справжній інтерес та радість від навчання за допомогою ігор.

Більше про наше життя в Instagram: www.instagram.com/bini.team

Company website:
https://binibambini.com/

DOU company page:
https://jobs.dou.ua/companies/bini-bambini/