Marketing Automation Specialist

Position Summary: We are looking for a Marketing Automation Specialist that will support all automation initiatives driven by the Retention Marketing team. Candidate that joins the team will own the creation and monitoring of key revenue-driven flows as well as contribute to the overall improvement of our marketing strategies through segmentation improvements, cross-team long-term projects, offer personalization and improving the efficiency of all of our current processes across the company.

Job Description
- Support new automation initiatives, working closely with the retention team, product managers and data engineers to ensure effective implementation and ongoing optimization
- Conceptualize improvements to our marketing funnels, constantly optimizing and testing current systems from a 360° perspective - from segmentation, campaign curation, timing optimization, landing page A/B testing, etc
- Leverage trends, consumer insights and purchasing data to provide recommendations for innovation in our marketing communications
- Support our existing CRM systems across multiple teams until fully pivoting to building automated journeys
- Assist with product development tasks related to customer retention campaigns and other activities
- Work hand-in-hand with engineering leaders and product leaders to implement your solutions quickly and effectively.
-Constantly measure, analyze, and produce insights and visibility on automated processes performance to keep improving our marketing and our platform

Basic Qualifications
- Strategic mindset, and an equal parts analytical and creative thinker that through the use of data and research can bring new marketing initiatives to the table
- Excellent computer skills including MS Office (Word, Excel, Outlook)
- Comfortable gathering, refining and analyzing large sets of data with a constant focus on deriving actionable insights for future implementation
- Outstanding organizational skills and attention to detail
- Self-starter mindset, you proactively anticipate and solve issues, demonstrating a strong work ethic and accountability
- Results-driven, open to learning new skills and adaptable as a team player willing to go the extra mile for company growth
- Excellent English Proficiency - Upper Intermediate and above

Preferred Qualifications
- 1-2 years of relevant work experience
- Passion for e-commerce and consumer products, beauty is a plus
- Experience with marketing analysis, working with large sets of data and numbers
- Basic HTML skills and knowledge of CSS
- Experience working with Google Analytics/Optimizely, GTM and Jira
- Experience using Klaviyo or any other Email Marketing platform

About ODDITY

ODDITY is a consumer tech company that builds and scales digital-first brands to disrupt the offline-dominated beauty and wellness industries. The company serves over 40 million users with its AI-driven online platform, deploying data science to identify consumer needs, and developing solutions in the form of beauty and wellness products.

ODDITY owns IL MAKIAGE and SpoiledChild. ODDITY operates with business headquarters in New York City, with a biotechnology lab in Boston, and an R&D center in Israel, as well as a big Ukrainian team. Our culture is fast-paced, innovative, and agile and offers every team member the opportunity to drive a big impact.

Launched in the US in 2018 by brother-sister duo entrepreneurs, IL MAKIAGE (https://www.ilmakiage.com/) is a tech-driven prestige beauty brand that is shifting millions of customers to shopping for beauty online. We are backed by the consortium of LVMH & L Catterton, the world’s largest consumer-focused private equity firm. In 2023, Oddity went public on NASDAQ and had the industry’s biggest IPO since 2021.

We are defining and building the future of beauty by using unparalleled technology to connect people with superior beauty products. IL Makiage products are currently sold in 16 countries worldwide. We continue working tirelessly to develop products with uncompromising attention to detail, serving our millions of customers 24/7 and disrupting the global $200B beauty industry.

Company website:
https://www.oddity.com/