Marketing Campaign Manager (offline)

At Hacken, we are seeking a dynamic and innovative Marketing Campaign Manager to lead our Web3 marketing initiatives with a strong focus on cross-marketing, influence marketing, and growth strategies. The ideal candidate will be a creative thinker with exceptional communication and analytical skills, capable of driving successful marketing campaigns to increase brand visibility and drive customer acquisition.

Key Responsibilities:

- Develop and implement comprehensive cross-marketing strategies to elevate Hacken's brand visibility and enhance customer acquisition.

- Collaborate with Hacken's clients and partners to leverage successful cross-marketing campaigns according to predefined KPIs.

- Foster strong relationships with internal stakeholders and external partners to drive collaboration and alignment across departments.

- Strategize and execute targeted email marketing campaigns to engage existing customers and nurture leads through the sales funnel.

- Develop and execute influence marketing campaigns according to predefined KPIs.

- Contribute to digital advertising campaigns across LinkedIn, X (Twitter), Facebook Ads, and other relevant channels, ensuring optimal performance and ROI.

- Conduct thorough market research to identify emerging trends, customer preferences, and competitive landscapes to inform marketing strategies.

- Work closely with the creative team to develop compelling content and creative assets for marketing campaigns.

- Analyze marketing data and metrics, with a focus on those driving lead generation, to evaluate campaign effectiveness and identify areas for optimization.

- Stay abreast of industry developments and best practices to incorporate the latest trends and innovations into marketing strategies.

- Drive continuous improvement initiatives to streamline processes and enhance overall marketing efficiency and effectiveness.

Requirements:

- Proficiency in Marketing Analytics: Ability to interpret marketing metrics, including but not limited to conversion rates, ROI, and customer acquisition cost, to drive informed decision-making and optimize campaign performance.

- Cross-Marketing Development: Demonstrated experience in developing and implementing cross-marketing strategies across multiple channels to maximize brand exposure and customer acquisition.

- Influence Marketing Development: Ability to set up influence campaigns and manage communications with Key Opinion Leaders (KOLs), ensuring alignment with the company’s values and goals.

- Email Marketing Expertise: Proficiency in email marketing platforms, including the ability to create, execute, and analyze email campaigns effectively.

- Market Research Skills: Ability to conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscapes, using both qualitative and quantitative methods.

Nice-to-Have Requirements:

Digital Advertising Proficiency: Experience in managing digital advertising campaigns across platforms like LinkedIn, Twitter, Facebook Ads, and others, with a focus on maximizing reach and engagement.

Soft Skills:

- Communication Skills: Excellent verbal and written communication skills to effectively convey marketing messages, collaborate with team members, and engage with clients and partners.

- Analytical Thinking: Strong analytical mindset with the ability to analyze data, identify trends, and derive actionable insights to optimize marketing strategies and campaigns.

- Responsibility: Demonstrates accountability and reliability, ensuring timely completion of tasks and projects to high standards. Takes initiative to address challenges and proactively seeks solutions, fostering trust among team members.

- Strong Project Management: Proficient in organizing and coordinating projects from start to finish. Exceptional attention to detail and ability to prioritize tasks efficiently. Utilizes advanced tools and methodologies to streamline workflows and optimize team collaboration for successful project outcomes.

- Creativity: Creative thinking abilities to develop compelling content and innovative marketing campaigns that resonate with target audiences and differentiate Hacken in the market.

- Strategic Planning: Strategic thinking skills to develop long-term marketing strategies aligned with business objectives and adapt tactics based on evolving market dynamics.

- Collaboration: Proven ability to collaborate effectively with cross-functional teams, including creative, technical, and sales teams, to drive integrated marketing initiatives and achieve collective goals.

- Adaptability: Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and market conditions while maintaining a focus on driving results.

- Problem-Solving: Strong problem-solving skills to overcome challenges and obstacles encountered during campaign execution and effectively navigate complex marketing landscapes.

Experience and Qualifications:

- Minimum of 1 year of hands-on experience in roles focused on cross-marketing, influence or growth strategies, with experience in 3 areas being highly desirable.

- English level - Upper intermediate (B2) and higher.

- Demonstrated track record of driving successful marketing campaigns and achieving measurable results.

What Hacken Offers:

● Opportunity to influence and feel your impact inside the company;
● Work in a progressive and cutting-edge environment;
● Great opportunities for personal and career growth;
● Paid vacation and sick leaves;
● Medical insurance and partial sport expense coverage;
● Minimum bureaucracy, maximum independence;
● Budget for education that will help you grow as a professional;
● Flexible working hours;
● Remote work.

About Hacken

Hacken provides B2C, B2B, and B2G cybersecurity services to clients belonging to the blockchain, DeFi, and NFT ecosystems from Europe, Asia, and North America.

Since late 2017, we have been developing a sustainable business ecosystem that:
— Builds security infrastructure for the blockchain and crypto industry
— Ensures continued high-quality protection from major cyber risks faced by our B2B clients
— Educates individuals on cyber risks and how to remain protected in a rapidly developing digital world
— Builds B2C products for individual complex cyber protection
— Contributes to the development of an ethical hacker community through education and client connection
— Incubates Web3 cybersecurity startups

Having worked with more than 800 clients for the last four years, Hacken has become a leader in the blockchain security industry and established itself as the biggest cryptocurrency exchanges auditor and a trusted brand in Web3 cybersecurity.

Our mission is to make Web 3.0 a safer place.

Company website:
https://hacken.io/

DOU company page:
https://jobs.dou.ua/companies/hacken/