Chief Marketing Officer (offline)
Codebridge is an outsourcing IT company working mainly in SaaS, healthcare and fintech. Now we are looking for CMO who will build a marketing function from the ground up, develop compelling marketing campaigns, and effectively communicate the Codebridge value proposition to target audiences.
Main responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with Codebridge's objectives, encompassing all facets of the marketing mix.
- Build and lead a high-performing marketing team, including hiring, training, and mentoring marketing professionals. Foster a culture of creativity, innovation, and collaboration within the marketing department.
- Conduct market research and analysis to identify industry trends, customer needs and implement it to the marketing initiatives.
- Drive lead generation efforts through targeted marketing campaigns, digital marketing channels, and other marketing initiatives to attract prospective customers and generate sales opportunities.
- Define and articulate the company's brand identity, messaging, and positioning in the marketplace. Ensure consistency across all marketing materials and communications according to brand guideline.
- Develop a content strategy to create engaging and relevant content that resonates with target audiences. Oversee the creation of marketing collateral, website content, blog posts, case studies and other content assets.
- Revamp the company website completely, focusing on speed, readability, and rich content comprising of valuable insights and case studies.
- Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and online lead generation campaigns.
- Utilize marketing analytics tools to track and measure the effectiveness of marketing campaigns, monitor key performance indicators (KPIs), and optimize marketing efforts for maximum ROI.
- Collaborate closely with sales, product development, and other cross-functional teams to align marketing strategies with overall business objectives. Provide marketing support for product launches, sales initiatives, and partnership activities.
- Evaluate emerging technologies and provide strategic guidance on their potential adoption, ensuring Codebridge remains at the forefront of innovation within the marketing landscape.
Requirements
- Experience in CMO or Deputy CMO roles in outsource company, with a proven track record of impactful initiatives.
- Willingness to provide references from previous employers upon request, demonstrating a positive professional relationship, reliability and effective performance
- Achievements in developing and implementing marketing strategies, delivering tangible results in lead generation, conversion rates, and revenue growth.
- Strong leadership skills with the ability to build, inspire and motivate remote team.
- Proficient in establishing clear and measurable goals, utilizing s KPIs or OKRs, and conducting thorough performance assessments.
- Advanced English, both written and spoken.
- Excellent communication skills with the ability to articulate complex ideas clearly and concisely.
- Strategic thinker with the ability to analyze market trends, identify growth opportunities, and develop actionable marketing plans.
- Results-oriented mindset with a focus on driving measurable outcomes and achieving business objectives.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
What we offer
- Opportunity to lead and shape the marketing function from inception, with ample resources and support provided to execute innovative strategies and drive substantial business growth.
- A chance to build high-performing marketing team.
- Competitive salary, 20 working days paid vacation and 15 days of sick leave
- A dynamic, creative, and supportive work environment.
- Opportunity to work both from home and comfortable office in Kyiv (with Starlink and generators in case of blackouts).
Main responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with Codebridge's objectives, encompassing all facets of the marketing mix.
- Build and lead a high-performing marketing team, including hiring, training, and mentoring marketing professionals. Foster a culture of creativity, innovation, and collaboration within the marketing department.
- Conduct market research and analysis to identify industry trends, customer needs and implement it to the marketing initiatives.
- Drive lead generation efforts through targeted marketing campaigns, digital marketing channels, and other marketing initiatives to attract prospective customers and generate sales opportunities.
- Define and articulate the company's brand identity, messaging, and positioning in the marketplace. Ensure consistency across all marketing materials and communications according to brand guideline.
- Develop a content strategy to create engaging and relevant content that resonates with target audiences. Oversee the creation of marketing collateral, website content, blog posts, case studies and other content assets.
- Revamp the company website completely, focusing on speed, readability, and rich content comprising of valuable insights and case studies.
- Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and online lead generation campaigns.
- Utilize marketing analytics tools to track and measure the effectiveness of marketing campaigns, monitor key performance indicators (KPIs), and optimize marketing efforts for maximum ROI.
- Collaborate closely with sales, product development, and other cross-functional teams to align marketing strategies with overall business objectives. Provide marketing support for product launches, sales initiatives, and partnership activities.
- Evaluate emerging technologies and provide strategic guidance on their potential adoption, ensuring Codebridge remains at the forefront of innovation within the marketing landscape.
Requirements
- Experience in CMO or Deputy CMO roles in outsource company, with a proven track record of impactful initiatives.
- Willingness to provide references from previous employers upon request, demonstrating a positive professional relationship, reliability and effective performance
- Achievements in developing and implementing marketing strategies, delivering tangible results in lead generation, conversion rates, and revenue growth.
- Strong leadership skills with the ability to build, inspire and motivate remote team.
- Proficient in establishing clear and measurable goals, utilizing s KPIs or OKRs, and conducting thorough performance assessments.
- Advanced English, both written and spoken.
- Excellent communication skills with the ability to articulate complex ideas clearly and concisely.
- Strategic thinker with the ability to analyze market trends, identify growth opportunities, and develop actionable marketing plans.
- Results-oriented mindset with a focus on driving measurable outcomes and achieving business objectives.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
What we offer
- Opportunity to lead and shape the marketing function from inception, with ample resources and support provided to execute innovative strategies and drive substantial business growth.
- A chance to build high-performing marketing team.
- Competitive salary, 20 working days paid vacation and 15 days of sick leave
- A dynamic, creative, and supportive work environment.
- Opportunity to work both from home and comfortable office in Kyiv (with Starlink and generators in case of blackouts).
About Codebridge Technology
Codebridge Technology, Inc. is a custom software development company with a focus on building web and mobile solutions, delivering both exceptional designs to our diverse range of clients and SaaS solutions within our qualified development team. Our clients are a product and service-based companies from the United States and Europe. Over the past three years, our dedicated teams have successfully completed over 500 projects, generating revenue exceeding $1 million.Company website:
https://codebridge.tech/
DOU company page:
https://jobs.dou.ua/companies/codebridge-technology/
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