Strategic Marketing Leader (Innovative Solutions Program) (offline)

Key Responsibilities
Develop a marketing strategy for the Innovative Solution Program that matches industry trends and company objectives;
Analyze market trends and opportunities in innovative technologies for Virtual Training, Metaverse, AR/VR, AI and Web3 domains;
Work with development teams to integrate third-party solutions and promote them through marketing campaigns;
Craft B2B marketing strategies using the latest digital marketing channels and techniques to promote our solutions;
Position our offerings as cutting-edge solutions for White Label distribution;
Establish and maintain strategic campaigns to attract technology providers, enhancing our solution portfolio and market reach;
Equip the sales team with the necessary materials to effectively market and sell the program's offerings;
Monitor and adjust marketing strategies based on program performance and ROI.
Required Skills and Qualifications
5+ years of experience in a similar role or as a Team Lead/Senior Marketing Manager in a successful tech company;
Strong understanding of B2B marketing strategies and channels, with a successful history of launching and expanding technology-based products or programs;
Exceptional analytical skills to interpret market data and make informed strategic decisions;
Excellent communication and leadership skills, with the ability to inspire and manage cross-functional teams;
Experience in developing and managing partnerships with technology vendors or third-party solution providers;
Previous experience in system integration consulting and selling White Label solutions is highly desirable;
Proven track record in Content Marketing, with the ability to craft compelling blogs, whitepapers, case studies, and eBooks that demonstrate industry expertise and thought leadership;
Previous experience in Email Marketing, adept at creating and managing targeted campaigns for segmented audiences to nurture leads and engage clients;
Previous experience in hosting Webinars and Virtual Events, adept at organizing engaging online knowledge-sharing sessions. Active participation in Industry Conferences and Trade Shows;
Successful implementation of Partnership Marketing strategies, reflecting the ability to forge and maintain collaborative marketing efforts with other companies or technology providers;
Comprehensive understanding of SEO/SEM techniques, with the capability to collaborate effectively with a dedicated SEO Specialist;
Strong command over advertising on platforms such as Google Ads and LinkedIn Ads;
In-depth knowledge of digital analytics tools and proficiency in utilizing data insights to guide marketing strategies;
Experience with A/B Marketing;
Demonstrable leadership skills with the aptitude to set and prioritize objectives;
Proven ability to effectively communicate and collaborate with internal teams and senior management;
Upper-intermediate or advanced proficiency in English.

About Program-Ace

Program-Ace is a unique, Cyprus-based company, with a very special mixture of technological excellence and artistic talents. We combine innovations in technology with a friendly atmosphere and endless possibilities. Founded in 1992, Program-Ace became a solid player in the IT outsourcing market.

Company website:
https://program-ace.com/

DOU company page:
https://jobs.dou.ua/companies/program-ace/