Head of Marketing

As a Head of Marketing, your primary responsibility will be to shape the strategic direction of lead generation initiatives for Sombra, focusing on the creation of premium marketing assets. These assets, encompassing elements such as website, case studies, client testimonials, and other collateral, will serve as instrumental tools in driving qualified leads and enhancing brand visibility.

We are considering candidates with experience in IT Services companies (500+ employees) based in Ukraine.

Requirements:
Previous experience in Marketing in IT Services business;
Previous experience of work in or with any part of the Fintech industry would be a plus;
Good understanding of the modern technology landscape, its trends, and key players;
Superior leadership and collaboration skills; Very good organizational skills;
Ability to present data to decision-makers;
Strong analytical skills and a problem-solving mindset to succeed in a lean, results-driven, and fast-paced environment;
Experience in working with the North American technology market;
Ability to act independently, set priorities, and adapt to fluid environment;
Advanced level of written and spoken English.

Responsibilities:
Shaping a marketing strategy for the company and building its brand authority and reputation within it;
Developing value propositions through a deep understanding of business needs, pain points, and goals of potential customers;
Conducting industry research, trends analysis, and market segmentation;
Creating marketing plans including budget planning and execution management, as well as leads/revenue forecasting;
Setting up and developing key functions in marketing organization: Digital, Content, SMM, PR&Communications.
Managing Marketing operations, ensuring the stable and predictable flow of leads through marketing channels.
Cooperating with the Delivery team to build an ecosystem of business cases and presales materials.
Driving the content ensures the thought leadership of the company on the market.

What we offer:
Annual paid vacation of 18 working days;
Extra vacation days for long-lasting cooperation;
Annual paid illness of 10 days;
Maternity\Paternity leave;
The opportunity for sabbatical leave;
Marriage and Parenthood Package;
Compensation for sports activities (up to 6000 UAH\year);
50 % cost compensation for attending courses for self-development;
Corporate doctor;
Internal education(corporate library, Udemy courses);
Career development plan;
English classes;
Paying taxes and conducting private entrepreneurs;
Technical equipment: laptop, mouse, keyboard, monitor;
Internal Referral program;
Opportunity to take part in company volunteering activities;
Technical community events.

About Sombra

Sombra is a software development company that works with US, Canadian, and European clients. We combine deep technological expertise with human values, and value proactivity, making the customers happy, changes, open and honest relationships, and self-development.

We do: UI/UX, Innovative Web Application Development, Mobile App Development, DevOps & Cloud, Blockchain, IoT, AI

Sombra’s mission is to make every effort so that Sombra - a team of people who are beyond passionate about their work - continues to work and grow, despite the trials of the war in Ukraine. We work hard to fulfill the trust and expectations that our clients have put on us, to protect and develop our unique team, and to support other companies facing the challenge of working at such difficult times.

Our Vision - Freedom and Victory!

Today, Sombra has 300+ specialists and continues to expand.
The company’s offices are in Lviv, Kyiv, and Ivano-Frankivsk.
The company supports a hybrid work format in all locations — team members can choose to work remotely or from the company’s offices.

Sombra’s achievements:
On the Clutch platform, Sombra was ranked the best software development company of 2022 and entered the top 5 as a fast-growing and stable Ukrainian IT company.

Sombra is a Ukrainian tech company that continues to work and support the people of Ukraine. Since the beginning of the full-scale invasion by russian troops, we have been helping the Armed Forces of Ukraine every day.

Sombra continues to develop and expand rapidly, so we invite you to join our team!

Company website:
https://sombrainc.com/

DOU company page:
https://jobs.dou.ua/companies/sombra/