Senior Digital Marketing Manager (Gambling) (offline) $3000-4500

Project details: Strategically execute and implement a cross-channel digital marketing strategy for a new online casino, driving its strong market entry and casino players growth in the first 8 months.
Market Greece, Sweden, and Ireland.

Requirements:

📍At least a B2+ level of spoken and written English
📍5+ years of experience as a Marketing Manager of which 2+ years in online casino marketing
📍Strong understanding and manual experience of various digital marketing channels for online casino like affiliate marketing, contextual advertising, email marketing, etc.
📍Experience in building up digital strategy from scratch for online casino, including market entry initiatives, managing teams and operations

Would be a plus:

Experience of working Anjouan license.
Experience in traffic acquisition from Greece, Sweden, and Ireland.

Responsibilities:

❇️ Develop and Implement Digital Marketing Strategy: Craft and execute a comprehensive digital marketing strategy including channels, needed team, budget, and KPIs (CAC, ARPU, GGR, NGR).
❇️ Set Up Digital Marketing Eco-System: Selecting and integrating various tools for tracking, analyzing, and managing digital marketing efforts.
❇️Planning, Managing, and Optimizing Digital Marketing Campaigns: Creating hypotheses based on market research and analysis, designing and executing A/B tests to validate these hypotheses, and analyzing test results to optimize conversion rates.
❇️Analytics and Performance Reporting: Conduct regular analysis and reporting on the product performance. Utilize data to assess digital marketing strategy effectiveness against defined KPIs, and make informed adjustments to it.
❇️Research and Test New Digital Channels: Proactively explore and experiment with new digital marketing channels to expand and increase traffic, ensuring the online casino stays ahead in competitive markets
❇️ Team Management and Collaboration: Work with internal and external teams, like affiliates, PPC, product, design, or content to execute and implement a planned digital marketing strategy.

What we offer: 😊
Flexible work schedule, the ability to work remotely upon agreement with colleagues
12 working days of paid sick leave per year
20 working days of paid vacation per year
Compensation package for Healthcare & Sport

Professional growth: 💻
Professional personalized career growth: сhallenging tasks and innovative projects, meetups and events for professional development, an individual development plan, mentorship program
Spoken English courses aimed at improving communication skills (negotiation skills)

Fun: 🎉
Corporate events and exciting team buildings
Memorable anniversary presents
You become a member of the loyalty program “IT Club”

About LinkUpStudio

Linkup Studio is a product-driven software development & design company founded in 2013.

We are international award-winning company:
🏆Listed among the best IT employers on DOU.ua
🏆Reddot design award (winner 2022)
🏆UX Design Awards (nominated 2022)
🏆Top Developer and Creative company in the world and Ukraine on Clutch

Since our founding, our team has completed more than 120+ successful products for our international clients and has 90+ employees on board working globally across our studios in the Lviv and Ternopil and representative offices in USA and Estonia.

We work with top brands in B2B and B2C, including Bosch, Porshe, Tata, Reverso, OMG Network, Impactive, and Snagshout.

Our capabilities cover:
✅Custom Software Development
✅Web Development
✅Mobile App Development
✅UI/UX Design
✅Software Product Discovery

During years of operation, we’ve strived to build not some distant outsourcing agency - we are partners, allies, and responsible co-authors of our clients product. We allocate a team of top industry experts on each project to assure success and a proactive attitude toward every project.
Build a career that suits your lifestyle, in a company where your voice matters. Let’s build a sustainable world together.

Company website:
https://linkupst.com/

DOU company page:
https://jobs.dou.ua/companies/info-linkup-studio/