Digital Marketing Specialist (offline)

Hello, future whale!

We are a marketing agency — Profit Whales, which helps brands develop their business and scale it on Amazon.

Our team consists of people who are passionate about their work and are always ready to offer non-traditional solutions.

Our company is growing, and we are attracting more and more new clients, while our employees have the opportunity to constantly develop their skills and grow as professionals, increasing their income!

Our main values are openness in the team, constant learning, and not being afraid to propose and implement new ideas.

Currently, we are looking for a talented Digital Marketing Specialist to join our team.

What we offer:

- Flexible working hours - you are the one to decide when to start your working day. Just don’t miss your regular team and clients meetings;
- Space to grow both professionally and personally - space to grow both professionally and personally. Whatever your dreams and aspirations are, we got you. We have our own training portal, which we are updating.
- Time-off policy that covers life’s needs - 20 days of vacation, 5 paid sick days for which no sick leave is required, additional days off if various events occur in a person's life.
- Teams we are proud of - we build honest, transparent, and reliable relationships within teams. Every person can improve processes and implement their ideas.
- Welcoming environment - feel empowered with a friendly team, open-door policy, informal atmosphere within the company and regular team-building events;
- Opportunities - we value our specialists and always find the best options for them. Great scope for implementing your own ideas and influencing products.
- Lack of bureaucracy - quick resolution of issues, space for the implementation of initiatives and ideas;
- Fully remote work;
- Benefits for employees;

What we expect:
- 2+ years of experience in paid social media for e-commerce.
- English proficiency level: Intermediate or higher.
- Ability to work in a multitasking environment.
- Deep understanding of digital marketing with a clear understanding of how different media channels work together in campaigns.
- Previous experience managing Facebook, Instagram, TikTok Ads, and others.
- Experience with Klaviyo, Attentive, or Postscript.
- Experience not only in creating accounts and launching campaigns from scratch but also in optimizing them post-launch.
- Ability to optimize campaigns to maximize ROI.
- Understanding of metrics such as CPC, CPM, CPA, CPL, CPI, and their impact.
- Ability to analyze raw data and formulate insights to shape client strategy.
- Excellent analytical skills, a passion for numbers, and attention to detail.

Responsibilities:
- Development of creative strategy.
- Selection of optimal advertising channels based on the target audience and clients’ business goals.
- Systematic analysis of the effectiveness of advertising campaigns and making adjustments to strategies.
- Setup, launch, A/B testing, optimization of campaigns, reporting, and planning. Overall, full cycle traffic acquisition.
- Troubleshooting errors related to tracking system, creatives, campaign targeting parameters, etc.
- Dealing with ad blocking and extensions, communicating with platform support services.
- Search for new potential traffic sources and connection of additional advertising platforms.
- Testing various advertisement setup methods.
- Development of digital strategy considering market specifics.
Budget planning.
- Campaign launch on Facebook, Instagram, and Google. Testing on new channels such as TikTok, LinkedIn, Twitter, etc.
- Analyzing and optimizing media spending according to client needs, focusing on data-driven tactics.
- Preparation of reports demonstrating advertising effectiveness and sharing ideas for current and future tests.
- Staying one step ahead of new strategies, advertising channels, conversion optimization methods, industry trends, client issues, as well as competitive reviews and analysis;

About Profit Whales

Profit Whales is a full-service marketing agency for Amazon brands, that help them grow their Amazon business and scale it on and off Amazon.

Our main values are people and the team. We are constantly in search of outstanding result-oriented individuals, who will be directly impacting our products and businesses. As our company grows and we attract more and more clients, our employees get a real chance to constantly develop their skills and grow as professionals, as well as increase their income.

Company website:
https://profitwhales.com

DOU company page:
https://jobs.dou.ua/companies/profit-whales/