CRM manager / Retention manager igaming

For an online casino established in 2023, providing players with a fun place to spend their time while being guided through the levels of the ladybug VIP program, receiving exciting bonuses as they go. Powered by a wealth of industry leaders who are proud of what the brand has achieved in the last 12 months. With an ever growing digital presence in the casino world, we are looking for someone with a drive for results and success to take the brand to the next level.

Role Overview

Reporting to the CRM Manager you will work closely with the team in helping to implement and enhance the overall CRM strategy for the brand. You will set up new marketing campaigns, aimed to increase the retention and conversion rates, along with improving customer value and engagement.

With CRM at the heart of the business, ongoing optimisation of campaigns to build and strengthen our loyal customer base should be at the front of your mind. This role will suit a motivated, organised and proactive person wanting to be a part of a fast paced digital business. You must have good communication skills and an eye for detail. You must be an enthusiast for data marketing, user experience and optimisation.

Responsibilities
Implement marketing campaigns aimed to improve retention and conversion
Performance.
Coordinate between different business owners in planning, designing, and executing the
marketing activities.
Monitor campaign performance and make recommendations for improvement.
Become an expert user of our campaign management tool
Pull and organise segmentation lists to prepare for execution of Email & SMS content.
Work with a Content Management Systems to set up site campaigns on desktop and mobile.
Daily work includes operating an admin system, analysing & reporting, testing, and
HTML coding.
Meet daily deadlines and objectives in a fast-paced environment.
Understand the customer journey, from first visit all the way into the life cycle, implement tests and offer ways to improve it.
Requirements
At least 2-year experience as a CRM/ Marketing Coordinator
Strong knowledge in online casino products
English high level
Experienced in managing data
Proactive, meticulous, and organised
Proficient using Microsoft Office (particularly Excel) with HTML/CSS knowledge (ability to edit existing code)
Eager to learn and willing to receive feedback
Knowledge of Customer.io a plus

What We Can Offer:
Remote working
Flexible working hours
Company Performance Bonuses

About Bright Gaming

Startup, online gaming business. Fully remote for now.

Company website:
https://www.brightgaming.com