Digital Marketing Specialist (US Product, Reputation Management)

We’re seeking an innovative and passionate Digital Marketing Manager to join our team!

You will play a vital role in driving online traffic and generating potential leads through effective digital marketing campaigns.

Opinion Corp (part of WiserBrand) is an international product company with 15 years of experience in customer service and consumer advocacy.

We’ve created one of the most popular English-speaking online platforms for collecting reviews and complaints about companies, goods, and services in the Western market – PissedConsumer.

PissedConsumer's mission is to build communication bridges between consumers and brands to help them achieve successful outcomes.

Tasks & responsibilities:

• Develop and implement digital marketing strategies to increase online traffic, elevate brand awareness, and generate leads
• Plan and manage content (articles, service pages, lead magnets, etc.) across various digital channels, including the website, social media, and emails
• Create and optimize advertising campaigns and landing pages to enhance conversion rates
• Systematically identify, analyze, and measure the effectiveness of digital marketing activities and identify opportunities for improvements
• Stay updated on industry trends and competitors' digital marketing strategies by actively tracking and analyzing the market

Qualifications:

• 4+ years of experience in B2B marketing
• Advanced English language skills
• Proactive communicator with the ability to identify process issues and bottlenecks

Skills & experience:

• Strong analytical skills and a data-driven mindset
• Proven ability to identify target audiences and create engaging digital campaigns
• Experience in optimizing landing pages and enhancing the customer journey
• Experience in running PPC, targeting, and remarketing campaigns
• Experience with SEO strategy, keyword research, and website analytics tools (e.g., Google Analytics, Ahrefs, Clarity)
• Experience in conducting webinars and video marketing is a plus

We offer:

• A full-time job
• Flexible working hours
• Paid vacation and sick leave
• Managing your taxes and accounting
• Career and professional growth opportunities
• Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
• Creative and lively team of IT specialists, online team buildings, adequate management, and zero unnecessary bureaucracy

About WiserBrand

WiserBrand is a rapidly growing US-UA web development company providing full-cycle services all over the globe. The main direction of our company is eCommerce, but we also have expertise in other domains.

We started 8 years ago as a small project providing digital marketing services. Therefore the project grew into an outsourcing & outstaffing company that provides web development, digital marketing, customer support, and outstaffing projects for clients all over the globe.

Headquarters based in New York City. Also, we have development and support offices in Kharkiv and Buenos Aires with about 200 people in total.

The differentiator in the relationship we value with our employees is our open, fair, and respectful people practices and our positive work environment. Our people are the foundation of our success.

Company website:
https://wiserbrand.com

DOU company page:
https://jobs.dou.ua/companies/wiserbrand/