Content Lead

Mobilunity is a Ukrainian-based and operated provider of software engineering teams. Our typical clients are European, American and Japanese startups and small-to-mid sized companies working with our teams as permanent and equal extensions to their own software departments. With our collaboration model, engineers get direct access to the client’s technical management and work hand-in-hand with their peers both on the client’s side and in Ukraine. Joining Mobilunity you will get the best from both worlds — strong support and a big community locally, and an ambitious international team.

We are seeking an experienced, passionate Content Lead with a focus on the B2B IT sector responsible for planning, developing, and managing digital content as part of our growing and ambitious Marketing Team. The Content Lead is expected to develop expert-level content that drives the highest customer engagement and satisfaction to accelerate Mobilunity’s global growth.

You will constantly collaborate with internal and external stakeholders to create and manage content that is professional, usable, demanded, sharable, and discoverable online.

Key responsibilities:

- Ideation: Create a content strategy and plan based on our offering specifics, audience interests, and competitor analysis.
- Come up with ideas for blog and guest articles, ebooks, case studies, service offerings, email templates, social media, ad campaigns, videos, and other content assets.
- Managing the content creation process: Work closely with the internal SEO Team, copywriters, sales and account managers, tech experts, proofreaders, designers, and web developers to produce and publish high-quality content that applies the storytelling best practices, following the plan.
- Copywriting: Be responsible for a part of the writing tasks as a copywriter.
- Managing the website content: Upload content via the content management system, making sure it is properly structured and formatted.
- Managing in-house and freelance writers: Create content briefs; make sure the content is created within deadlines and matches our requirements and standards by reviewing and editing the texts. Assist copywriters in their professional development.
- Content performance analytics: Analyze data from previous campaigns, content performance, and audience behavior; document what works and what doesn’t.
- Running content audits: Update the underperforming and outdated content based on performance analytics, new industry data, best content writing practices, SEO data, and comparison against competitive content.

Requirements:

- Previous work experience of 2+ years as a Content Lead with strong copywriting background;
- Advanced writing and editing skills;
- An advanced level of English and flawless literacy (mainly written) is mandatory;
- Experience with team management or working with a group of copywriters whom you managed to get tasks done;
- Proficiency in creating engaging content that is well-researched, structured, and supported by necessary data;
- Knowledge and understanding of keyword use and SEO practices;
- Understanding of customer journey map, lead-generation processes, and sales funnels;
- Advanced written and verbal communication skills (your performance will depend a lot on the communication with other Mobilunity teammates);
- Highly creative and imaginative;
- Strong analytical skills and attention to detail;
- Familiarity with content management systems (preferably, WordPress);
- Persistent in reaching established goals within deadlines;
- Able to work independently, multitask, and prioritize multiple assignments based on business objectives;
- Able to share a portfolio of relevant work and projects, such as written articles, a sample of the editorial calendar, etc.

Will be an advantage:

- An avid interest and/or background in the IT/Technology industry;
- Experience with Ahrefs, or similar tools;
- Experience working with the US and EU markets.

Joining the team, you will get:

- The friendliest community of like-minded professionals;
- Open knowledge-sharing environment with exclusive access to a rich pool of colleagues willing to share insights;
- Paid vacations and sick leaves, including 5 paid days per year that don’t require a sick note;
- Corporate health insurance program;
- Fair salary and taxes coverage;
- Perfect office location in the city center or remote mode engagement;
- No open-spaces setup — separate rooms for every team’s comfort;
- Multiple lounge and gaming zones on all of the 3 floors;
- Numerous corporate events: tournaments, sports events, music band, multiple affinity groups.

COME ON BOARD, AND LET’S GROW TOGETHER!

About Mobilunity

Mobilunity is a provider of dedicated development teams aiming to bring European corporate culture to the Ukrainian IT-labor market. Throughout all the years of our existence and until now, we're been working hand in hand with European companies as our primary partners. By our own example, we are providing that the dedicated team model works the best in all directions including employee's interests as people have always been our main asset. Joining Mobilunity you won't ever feel alone.

Company website:
https://mobilunity.com/

DOU company page:
https://jobs.dou.ua/companies/mobilunity/