Conversion Rate Optimization (CRO) Team Lead

What you’ll be doing:
- Conduct thorough analyses of websites and landing pages to identify conversion bottlenecks and opportunities for improvement.
- Create landing pages to cover product and acquisition needs.
- Manage CRO team, planning team goals and capacity.
- Plan, execute, and analyze A/B tests to optimize website elements such as CTAs, pricing page, forms, images, copy, and layout.
- Utilize web analytics tools (e.g., Google Analytics, Looker Studio) and other data sources to track and interpret user behavior, identifying areas for improvement.
- Generate regular reports on key results, conversion rates, and the impact of CRO efforts on MRR.
- Provide marketing and development teams with data-driven recommendations for website improvements and enhancements.
- Maintain detailed documentation of CRO strategies, test results, and best practices for future reference.
- Stay informed about industry trends and competitors’ strategies to identify best practices and potential opportunities.
- Collaborate with content and design creators to ensure the website aligns with CRO objectives and product goals.
- Work closely with SEO specialists to ensure that technical aspects of the website do not hinder conversions, such as page load speed and mobile responsiveness.

Requirements:
- At least 3 years of experience with CRO and is ready to take charge and lead.
- Proficiency with web analytics tools, A/B testing platforms, and CRO software. Proven experience in conversion rate optimization, digital marketing, or related roles.
- Knows how to apply user experience (UX) principles and best practices. Aware of content strategy and SEO principles and practices. Proficient in HTML, CSS is a plus
- Strong analytical skills and the ability to translate data into actionable insights. Must be able to tell a story with data, not just read out the facts—excellent communication and collaboration skills for working with cross-functional teams and presenting to clients.
- Creative problem-solving skills and a results-driven mindset. We’re looking for how we can, not what we can’t.
- Upper-intermediate English level

What we offer:
- 20 days of vacation
- Flexible work schedule
- Full coverage of all PE tax expenses
- Full compensation of expenses on medical insurance
- 50% reimbursement of conference tickets and educational courses
- Compensation for individual English courses
- Fun corporate events and team building events
- A top-notch product that is easy to market
- Opportunity to take part in the product decision-making process
- Work with a well-motivated fast-and-furious team
- Supportive environment of marketing professionals that value quality above quantity

About SE Ranking

SE Ranking is an all-in-one cloud-based SEO and digital marketing platform for business owners, SEO pros and digital agencies.

The platform offers a complete set of SEO tools for comprehensive site audit, SEO/PPC competitor analysis, rank tracking, keyword collection and grouping, backlink monitoring, automated professional reporting, and much more.

Established in 2013, our company has evolved into an international software product company with offices in USA, UK, Poland and solid partnership network. We have more than 1 000 000 customers all over the world and have an ambitious goal to double this figure.

Company website:
https://seranking.com/

DOU company page:
https://jobs.dou.ua/companies/se-ranking/