Senior LinkedIn and Email Lead Generation Specialist

Job Summary:
As a Senior LinkedIn and Email Lead Generation Specialist, you will be responsible for leading the lead generation efforts of our company through the LinkedIn and email platforms. You will identify and engage potential clients or customers, nurture relationships, and drive qualified leads to contribute to the company's growth and revenue goals. This role is ideal for individuals with a strong interest in social media marketing and email marketing, a solid understanding of LinkedIn's and email marketing capabilities, and the ability to navigate these platforms effectively. Your expertise and leadership will be instrumental in guiding the team's lead generation strategies and achieving the company's marketing objectives.
Responsibilities:
Lead Identification and Strategy: Utilize LinkedIn's advanced search and other tools, as well as email marketing strategies, to identify and research potential leads based on defined criteria. Develop and implement lead generation strategies to target specific industries, locations, job titles, and company sizes.
Outreach and Engagement: Craft personalized and compelling messages to engage with potential leads through LinkedIn and email, introducing them to the company's products or services, and initiating conversations to generate interest.
Relationship Building: Nurture relationships with potential leads through regular communication and follow-ups, showcasing the value and benefits of the company's offerings.
Conversion Optimization: Collaborate with the marketing and sales teams to optimize lead generation campaigns and strategies to drive higher conversion rates.
Data Management: Maintain accurate and up-to-date records of lead interactions, conversations, and progress using CRM systems or other lead management tools.
Market Research: Stay informed about industry trends, competitors, and potential market opportunities to tailor lead generation efforts effectively.
Reporting and Analysis: Track and analyze key performance metrics related to lead generation efforts, preparing regular reports for the management team.
Collaboration: Collaborate with the marketing, sales, and content teams to align lead generation efforts with broader marketing and sales strategies.
LinkedIn and Email Best Practices: Stay updated with LinkedIn's and email marketing policies, best practices, and algorithm changes to optimize lead generation activities.
Requirements:
At least 3 years of proven experience in lead generation.
LinkedIn and Email Marketing Expertise: Proficiency in using LinkedIn's features, tools, and search functionalities, as well as email marketing strategies, for lead generation purposes.
Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling messages and engage prospects effectively.
Relationship Building: Strong interpersonal skills to build and maintain relationships with potential leads and team members.
Analytical Abilities: Strong analytical skills to track, measure, and optimize lead generation performance.
Self-Motivated: A proactive and self-driven individual who can work independently and as part of a team.
Adaptability: Ability to adapt to changing market trends, LinkedIn and email marketing algorithms, and adjust lead generation strategies accordingly.
Tech-Savvy: Familiarity with CRM systems, email marketing tools, and other relevant software used in lead generation activities.
This Senior LinkedIn and Email Lead Generation Specialist role provides an excellent opportunity for experienced professionals looking to lead and develop their career in digital marketing and lead generation while contributing to the growth and success of the company.

About SimilarDev

SimilarDev’s proactive experienced team will get you in front of the audience in competitive tech talents marketplace in USA, South America, Europe, and Israel.

Vast knowledge of the IT industry, usage of progressive AI tools and excellence in relationships with all stakeholders enables us to do a fast and cost-effective match of exact candidates for the most challenging projects.

Company website:
https://similardev.com/