Marketing Automation and Email Marketing Specialist (offline)

42DM is a fast growing digital marketing agency for tech companies and established startups, with hands-on experience in promoting SaaS, fintech, software development, mobile apps, gaming, blockchain & crypto related services, and online education companies from all over the globe.
We are a data-driven team of T-shaped specialists proficient in several marketing fields. Our primary focus is content and performance-based marketing for product companies.
We are looking for a creative and motivated person to join our team as a Marketing Automation & Email Marketing Specialist.
Core areas of responsibility include:
🔹Managing email marketing campaigns and client's CRM;
🔹Managing HubSpot properties and funnels.
Role:
42DM clients’ email marketing campaigns:
🔹Analyze clients' problems and suggest relevant solutions based on email marketing instruments;
🔹Create content/topic plans for email campaigns assigned to target audiences;
🔹Ideate and execute email marketing campaigns of different types for the agency’s clients;
🔹Collaborate with team members to work on the design and copy/content part;
🔹Create and design various email templates, adaptive and smart modules (with the help of our designers and copywriters), test and update emails according to test results;
🔹Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.;
🔹Run A/B tests for email campaigns and landing pages to optimize performance;
🔹Identify opportunities for improvement and present them to the clients;
🔹Track campaign performance and tweak workflows accordingly;
🔹Ensure compliance while executing email marketing campaigns and collecting data;
🔹Present weekly and monthly performance reporting to the agency & the clients;
🔹Remain up to date on the latest industry-wide email marketing and creative trends.
Ideally, you will have:
🔹English level: upper intermediate/advanced;
🔹1+ years of work experience in creating & executing campaigns within marketing automation or email marketing platforms;
🔹Experience with mailing systems (HubSpot, MailChimp, ActiveCampaign, Sendpulse, SendGrid, etc);
🔹Understanding of the main mailing formats and audience segmentation;
🔹Good knowledge of email design with HTML and CSS and how to adapt emails to desktop/mobile view;
🔹Understanding of digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, A/B testing;
🔹Strong communication skills;
🔹Analytical skills;
🔹Drive to learn fast and a lot;
🔹Patience to deal with the routines;
🔹Be eager to undertake the responsibility, and start acting independently.
Would be an additional advantage:
🔹Basic knowledge of design tools like Figma
🔹Good skills in working with PowerPoint and Excel
What we offer:
🔹A fast-paced opportunity to acquire the most up-to-date online marketing experience, immersing yourself in diverse tech projects in tier-1 markets;
🔹Ability to practice different strategies, develop and optimize exciting performance marketing campaigns, and add successful cases to your professional portfolio;
🔹Opportunity to develop your expertise with one of only two HubSpot partners from Ukraine;
🔹Variety of knowledge sharing, training and self-development opportunities, including access to the HubSpot Academy for partners;
🔹Multicultural working environment with inhouse English native speakers from around the world;
🔹Friendly atmosphere, democratic management, and no bureaucracy;
🔹Competitive salary depending on experience and skills;
🔹Paid vacation and paid sick leave.
Candidate journey: ⭕️ HR Interview ----⭕️ Interview ---- ⭕️ Test Task ---⭕️ Final Interview.
Send us your CV, pass the interview, join our creative team, and we'll conquer the universe together!
To get more information about 42DM, please visit our website - 42dm.net

About 42DM

42DM is a growth marketing agency for tech companies and established startups with hands-on experience in SaaS, Fintech, IT outsourcing, mobile apps, gaming, blockchain & crypto related projects, online education, and B2B/B2C services.

Company website:
https://42dm.net/

DOU company page:
https://jobs.dou.ua/companies/42dm/