Strategic Marketing Manager

Tasks in the role:

• Create campaign strategy, messaging, and concepts that match the brand’s customer personas.
• Create customer journey maps and outline the content assets for each marketing campaign.
• Manage content creation for developing the marketing funnel and supporting team projects.
• Work in close collaboration with campaign managers and channel owners for smooth coordination and campaign execution.
• Elaborate and execute a marketing strategy for a department, aligning it with the company’s content strategy.
• Audit existing content and analyze competitors’ tactics to identify areas for improvement.
• Monitor key metrics and analyze content performance.
• Use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content.


Who we are looking for:

• Experience in managing content and developing strategies across multiple marketing channels.
• Experience using AI tools for content creation and optimization.
• Strong understanding of AI prompts engineering to achieve a consistent content output to aid delivery speed.
• You are a fluent English speaker.
• Able to manage and deliver several projects in parallel.
• Good understanding of the diverse needs of customers across different funnel stages.
• Combination of marketing and editorial mindset with strong client-facing skills, understanding of audience needs, and value-based approach.
• Great analytical skills and an ability to make data-driven decisions.

They say there are no perfect candidates, but that might well be you, if:

• A mix of B2B and B2C experience.
• Empathy and curiosity.

About Fourmeta

Fourmeta is a web-studio based in London, UK.
Creating and working with many companies for years we are providing new features and UX/UI for your existing design, or completely from scratch: websites, landings, mobile apps, web apps, e-commerce platforms, interactive kiosks – we create thoughtfully and beautifully designed digital products with customer focus at their core.

We are your full-stack design and development team. You have the idea, we’ll make it happen

Company website:
www.fourmeta.com

DOU company page:
https://jobs.dou.ua/companies/fourmeta/