Senior Content Marketing Manager (offline)

Who are we?

Primeclass is an affordable online university with a great return on education where customers love to learn. Our metrics speak for themselves: NPS - 8.6, 77% of our customers have increased their income within 6 months after completing the chosen course.Till February 2022 (before the war in Ukraine), we primarily worked with Russian speaking markets, most of our team was located in Ukraine. Our monthly sales were at $100K, we were profitable and our company was valued by investors at $10M. Due to the war, we have been forced to stop sales in Russia and Ukraine and decided to launch in the US market with our extensive expertise. And now we are building a team of the best Ukrainian Marketers to conquer the US market. We believe that our country has a great pool of outstanding marketers with the potential for global success. Are you one of them?

Some your future tasks

- ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles

- ability to setup and run A/B testing and segmentation, with the ability to analyze test result data to tease out learnings and insights to inform future testing

- create compelling content to drive traffic and interest in Primeclass - whitepapers, videos, blogs, press releases… you name it.

- craft a content strategy inclusive of content themes and distribution channels, tying content creation back to demand generation

- identify opportunities to improve, reuse, and refresh existing content that drives engagement

- manage external vendors to supplement content creation (we don’t expect you to be an expert in everything - let’s outsource where it makes sense).

You will be responsible for the execution of your plan.

Some of the requirements, we are looking for:

- Hubspot Content Marketing Certification. Bonus! At this position, you will be able to actually use Hubspot Enterprise Edition to streamline the achievement of your goals

- you know how to pair SEO requirements with reader engagement

- you understand the struggles that marketing and sales teams face when it comes to content

- being an experienced project and process manager. This means most of the time you deliver within time and budget. For example: 1)you will need to setup and optimize proper workflow for each audience 2) prioritize experiments on every step 3) you continuously automate processes where possible

- being an effective communicator. You will need to coordinate your actions with other members of our marketing team: copywriters, designers, etc. Skills like the range of vocabulary and vision, public speaking, presentation, EQ and self-awareness are essential

- being a culture fit. Your actions and words are examples of our corporate culture: https://www.canva.com/design/DAE7zD68j7U/H_RaZtjTD6ucwWaONBktwg/view

- you love working on a product customers love
- being proficient in English, as we need content in this language
- experience in a EdTech business, or a D2C industry preferred
- you’re resourceful and proud of your Googling skills

About Primeclass.ai Inc.

Primeclass.ai is a forward-thinking tech company specializing in developing BusinessGPT, an advanced AI solution designed to enhance business productivity, ease of use, teamwork, enrichment, and security. Our technology is rooted in leading industry technologies and aimed at driving a significant net productivity gain for businesses​​.

Company website:
http://primeclass.ai