Performance Marketing Expert (offline)

You will be working on the promotion of Railsware products, as well as our consultancy services for the global markets. Also we expect you to support Railsware’s employer brand by promoting our vacancies and content to spread the word about the company.

Required skills
🔹 Understanding the funnel and user journey
🔹 Composing remarkable copies for ads
🔹 Shaping design requirements for creatives
🔹 Campaigns setup, launch and optimization
🔹 Campaigns A/B testing
🔹 Advanced user of various analytical tools (GA, Amplitude, Mixpanel, Hotjar, etc.)
🔹 GTM and Segment (or similar tools) configuration
🔹 Data analysis
🔹 Managing multiple complex contexts

Responsibilities
🔹 Determine performance marketing strategy for Railsware products, services, and employer branding
🔹 Plan budget according to growth goals
🔹 Run campaigns in Facebook, LinkedIn, Google Ads (including YouTube), Twitter and other advertising platforms
🔹 Research and shape audiences for advertising campaigns
🔹 Shape performance reports or set requirements for analytics dashboards
🔹 Collaborate with data analysts for in depth understanding of advertising campaigns performance
🔹 Monitor competition (ideas, tactics, platforms for advertising campaigns)
🔹 Ensure consistency of our brand message across all channels
🔹 Contribute to marketing strategies of our products and services, as well as employer branding

We offer
👨‍🎓Outstanding development culture: bit.ly/rwdouculture
🚩Collaborate with us remotely from any location or in one of our offices: bit.ly/rwdouremote
⏰ We offer flexible hours
💸 Get competitive remuneration, yearly bonus
💻Thanks to our hardware policy, we use the best equipment and can regularly update it
🌴 34 days a year as a paid time off (24 standard days + 10 more to cover public holidays)
🏃Health policy budget will cover your private sports and healthcare expenses
🤝Participate in local and international conferences
🏢Our offices are equipped with modern ergonomic chairs and standing desks
🍒You can always find fresh food and drinks in our kitchen (if you prefer to work from there 😎)

About Railsware

Railsware is a product studio with two main focuses – Railsware products and consultancy services.

Railsware Products: Mailtrap, Coupler.io, and Jira Smart Checklist were initially created as simple in-house tools. They quickly got recognition in the community and became commercial products with a multi-million user base, steady growth, and ambitious plans.
As for consultancy services, we build great web and mobile solutions focusing on clients’ essential business objectives, creating value for the end-users, and ensuring products’ steady growth.

No matter what products Railsware is working on, we always stick to the three simple principles:
🔶 do what makes sense
🔶 take responsibility
🔶 improve and share your craft

As a result, we can boast of many successful products that help people on various levels. Like these:
🔷 Calendly - an online appointment scheduling platform that we’ve been supporting from the ideation to a $3.5 billion business.
🔷 BrightBytes - a research-based decision support platform. Railsware extended the BrightBytes tech team to help build complicated parts of projects till the moment when Google acquired BrightBytes
🔷 DoctorOnlineUA - a free online platform for Ukrainians who require physical and mental health advice but don’t have access to qualified medicine. During the first six months, more than 1600 consultations have been held for free.

At Railsware, we value freedom, remote and a flexible schedule, and a balanced workload. We guarantee easy-going onboarding, a clear but flexible development plan, and the ability to take responsibility for decision-making through a holacratic team structure. No wonder, an average Railswarian stays in the company for around 5 years!

We invest in building a strong team choosing people who care about their work and are dedicated to their projects. Is that what you were looking for? Join Railsware now, find your new Career Match - https//railsware.com/careers

By submitting your email and/or any other personal data (any information based on which you may be identified as a natural person) you give the explicit consent to Railsware Solutions FZ-LLC to collect and process your personal data for the hiring process. You agree that your personal data will be processed in accordance with the terms established by our Privacy Policy(https://railsware.com/legal/privacy/).

Company website:
https://railsware.com/

DOU company page:
https://jobs.dou.ua/companies/railsware/