Marketing Generalist (offline)

Requirements:
—1y+ experience in IT marketing.
—Experience in copywriting and content creating.
—Experience with marketing platforms and content delivery.
—Excellent communication skills.
—English — upper-intermediate (B2).

Would be a plus:
—Executing and supervising promotion and marketing campaigns for B2B clients at the US and European markets.
—Experience with external marketing and SEO agencies.

Responsibilities:
—Research and analyze IT market, competitors, specialized external resources, etc.
—Initiate and manage changes to company’s website.
—Preparing unique thematic content using relevant keywords.
—Coordinate external marketing activities.
—Work with external resources — posting information about the company in specialized directories; posting —articles on external resources.
—Preparation of PR & Marketing materials.
—Work with Social Media — LinkedIn, Facebook, Instagram and Twitter.
—Calculation and optimization of the marketing budget, control of its use.